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Zen and the Art of Search Engine Optimization | Social Media Today

Zen and the Art of Search Engine Optimization | Social Media Today | Search Engine Optimization | Scoop.it

SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly....

 

What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice? These are the kinds of questions that philosophers worry over – or at least that keep those of us involved in search engine optimization up at night – but they may not matter very much going forward.

 

That's because SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly. Does that sound confusing? Read on, because here is what you need to know about Zen and the art of improving your search rankings in 2013: 1. There is no try....


Via Jeff Domansky
Eliza Steely's insight:

Learn how to improve your search engine rankings despite the changes that are happening constantly in SEO

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Jeff Domansky's curator insight, May 3, 2013 4:15 PM

Pay attention grasshopper...and you can learn how to be one with page one ranking on Google. LOL.

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The Most Actionable SEO Tips Ever | Web Gnomes

The Most Actionable SEO Tips Ever | Web Gnomes | Search Engine Optimization | Scoop.it
45 SEO experts share their most actionable SEO tips in a variety of different areas: keyword research, link building, technical SEO, etc. Check it out...

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nicolettebeard's curator insight, October 2, 2013 2:41 PM

I rarely fall for these type headlines, but this one's truly worth your time.

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Social Media is making SEO more personal

Social Media is making SEO more personal | Search Engine Optimization | Scoop.it

The game has changed.

 

Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.

 

'Social signals continue to correlate very well with better rankings' – SearchMetrics'

 

SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.

 

And it looks like social media signals will become increasingly important to SEO for the foreseeable future.

 

Read More: http://www.getspokal.com/how-social-media-is-making-seo-a-better-place/#

  


Via Antonino Militello
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Pauline Mwangi's curator insight, October 1, 2013 2:16 AM

The challenge this presents is the ability to create a vibrant community on social media. Since the more vibrant your community is, then the more successful your posts will be as they will be shared severally within the commmunity, hence increasing brand visibility.

 

That said, it is a good problem since we all have the capacity to network and create great communities.

Jim Niemela's curator insight, October 1, 2013 11:42 PM

Social Media plays a bigger role now than ever before in SEO.

LAT Multilingual's curator insight, October 2, 2013 3:49 PM

It's always good to see how social media is growing in importance and reading that it is beginning to have more of a bearing on SEO is good news. 

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3 Audiences on Social Media You Are Marketing To

3 Audiences on Social Media You Are Marketing To | Search Engine Optimization | Scoop.it
There are three specific types of audiences on social media that your marketing efforts are targeting. Find out about these audiences on social media here!

Via The Fish Firm
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Richard Varey's curator insight, September 25, 2013 3:20 PM

Is "audiences" the right term?

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Technical SEO Skills for 2013 and 2014 | SEO Theory

Technical SEO Skills for 2013 and 2014 | SEO Theory | Search Engine Optimization | Scoop.it

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nicolettebeard's curator insight, September 13, 2013 11:35 AM

A must read for anyone calling him/herself an "SEO." Warning: not for the fainthearted!

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Most Overlooked Quick SEO Win: Video Sitemaps - One Empire. Yours.

Most Overlooked Quick SEO Win: Video Sitemaps - One Empire. Yours. | Search Engine Optimization | Scoop.it
overlooked SEO, quick seo tactics, quick SEO win, seo tips

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themezoom 's curator insight, September 5, 2013 8:56 AM

You can read this article on Network Empire News.


Get the Premium Video Silo Structure Plugin for Wordpress at http://www.videosiloplugin.com/


You can try the "Free" (non-video) Silo Plugin at: www.siloblogbuilder.com


Also see our other amazing products at www.networkempire.com.

themezoom 's curator insight, September 5, 2013 8:56 AM

You can read this article on Network Empire News.


Get the Premium Video Silo Structure Plugin for Wordpress at http://www.videosiloplugin.com/


You can try the "Free" (non-video) Silo Plugin at: www.siloblogbuilder.com


Also see our other amazing products at www.networkempire.com.

themezoom 's curator insight, September 5, 2013 8:56 AM

You can read this article on Network Empire News.


Get the Premium Video Silo Structure Plugin for Wordpress at http://www.videosiloplugin.com/


You can try the "Free" (non-video) Silo Plugin at: www.siloblogbuilder.com


Also see our other amazing products at www.networkempire.com.

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Google's New Keyword Planner vs. The Old Keyword Tool - One Empire. Yours.

Google's New Keyword Planner vs. The Old Keyword Tool - One Empire. Yours. | Search Engine Optimization | Scoop.it
Google AdWords, Google AdWords News 2013, Google Keyword Planner, Google Keyword Tool 2013

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themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

Martin (Marty) Smith's curator insight, August 30, 2013 9:36 AM

The new tool really confused me the first time I ran into it. This post makes the changes more clear. Wish I'd read it before using the new tool since it was jarring without this primer. 

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East Antarctic Ice Sheet could be more vulnerable to climate change than ... - Phys.Org

East Antarctic Ice Sheet could be more vulnerable to climate change than ... - Phys.Org | Search Engine Optimization | Scoop.it
Scientific American (blog)
East Antarctic Ice Sheet could be more vulnerable to climate change than ...
Phys.Org
Oates Land highland icefield. The main East Antarctic Ice Sheet lies to the west of these mountains, behind the camera position.
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How the Digital Age has Shaped Communication Management

How the Digital Age has Shaped Communication Management | Search Engine Optimization | Scoop.it
Take a look at how the digital landscape is changing and being used, throughout the world, and think about how your own business fits in.

Via Mike Allton
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Mike Allton's curator insight, August 21, 2013 6:04 PM

The Changing Landscape of Digital Communication

In 2012, 84% of U.S. adults went online daily, and 50% of U.S. adults owned a smartphone. How do you think those numbers look today?

As smartphone usage, tablet ownership, and expanding Internet coverage overtake the planet, digital communication is only going to be more prevalent.

How is your business coping?

This interesting infograph from USC demonstrates how some businesses are are (or are not) taking advantage of the new digital landscape.

#DigitalMarketing   #Technology  #Infograph 

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36 Content Marketing Tips from Major Brands & Content Rock Stars #CMWorld

36 Content Marketing Tips from Major Brands & Content Rock Stars #CMWorld | Search Engine Optimization | Scoop.it
Content Marketing World eBook 2013 In just a few weeks one of the hottest conferences in the digital marketing industry will be coming to the hometown of
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Is Social Media Taking Over SEO?

Is Social Media Taking Over SEO? | Search Engine Optimization | Scoop.it

Social or SEO? The fact is that these days, SEO is a broad term which encompasses content creation and off-page work, as well as optimizing website’s themselves. Really, anyone working in the SEO space is working on a number of tactics, all associated with digital marketing.

 

Recently, it seems that because of social, there is now more of a blurred line between traditional advertising, PR and online marketing. This is due to the nature of social, which means having a more personal, hands-on approach to marketing. 

 

Read More At: http://performancein.com/news/2013/07/30/social-media-taking-over-seo/


Via Antonino Militello
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Media Street Apps's comment, August 17, 2013 2:10 PM
No problem!
Matthew Pivac's curator insight, September 26, 2013 5:38 PM

The "Is social Media Taking Over SEO" article is very insightfull. It cuts right to the chase and provides good information through an obvious in-depth knowledge into the field. It details the competition between SEO and Social media in todays fast moving technology based world. It defines SEO as being your more traditional form of digital marketing through website's and things of this nature which really rely on the consumer to search into to connect to, as apposed to the more personal relationship that social media marketing has with people as it gives the impression that they are coming to the consumer to connect and build a relationship.

Daryl Peterson's comment, September 26, 2013 9:32 PM
Yes Matt this article is very insightful. I like how the article doesnt beat around the bush but goes straight to the point. In an ever changing world with ever evolving technology we see just how much of an impact social media has on the world around us.The article talks about social media vs SEO which is a more traditionalised way of connecting with consumers. However social media still has a much clearer advantage over SEO as it is rapidly growing with more users joining everyday its the most efficient way to interact with consumers in the world today
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Social Media SEO Basics

Social Media SEO Basics | Search Engine Optimization | Scoop.it

Social media SEO integrates your activities on your website with those on the social media networks. This integrated activity provides search engines such as Google Search a holistic view of your business and allows them to judge your credibility.

Shares, Tweets, Likes, and Clicks all add up to pushing your blog posts higher up the search results. 


Read more at; http://www.business2community.com/seo/social-media-seo-basics-0560374


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Rescooped by Eliza Steely from Public Relations & Social Media Insight
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How I Hacked SlideShare to Optimize Twitter

How I Hacked SlideShare to Optimize Twitter | Search Engine Optimization | Scoop.it

Following my first couple of weeks at Salesforce’s Desk.com, I created a deck called “50 Customer Service Quotes You NEED to Hang In Your Office,” which currently has more than 205,000 views. Right off the bat I knew this was going to be a great deck and would receive a lot of attention — people love quotes and they love to tweet about them. However, I did not want users to be limited to only sharing the deck along with the title. I wanted viewers to actually tweet the quotes!That is why I came up with a way for viewers to tweet an actual quote from an individual slide. Click here to see what I mean, and view the presentation below for step-by-step instructions on how to do this....


Via Jeff Domansky
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Patricia Robinson's curator insight, July 25, 2013 12:40 PM

Pretty coool.

Christel Binnie's curator insight, July 25, 2013 1:57 PM

Great cross-platform integration!

Jenifer Rettler's curator insight, July 25, 2013 4:39 PM

Learn how to embed links into your SlideShare slides which will allow people to easily tweet your content using "Clicktotweet".

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Social Currency: Social Media Stats And Facts - Infographic

Social Currency: Social Media Stats And Facts - Infographic | Search Engine Optimization | Scoop.it
The use of social media platforms is growing at an exponential rate. To be exact, within the past 7 seven years the use of social media has grown 365 percent. Everyday millions and millions of peop...

Via The Fish Firm
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Beach Buzz Media's curator insight, July 16, 2013 1:02 PM

Customers are your currency!

imaginetsa's comment, July 20, 2013 3:37 AM
I would agree - one cannot measure client value.
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Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine

Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine | Search Engine Optimization | Scoop.it
Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries.

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Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful | Search Engine Optimization | Scoop.it

Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and Social Media teams strategically working together.

 

A successfully executed joint venture will have both the social media managers and the SEO managers greatly benefitting in areas such as outreach and promotion, content creation, brand management and goal tracking, which essentially translates to lots and lots of dollar signs – for the client and in your bonus.

 

Here are the top three ways to set up and benefit from a powerful collaboration: http://searchenginewatch.com/article/2296065/Top-3-Ways-SEO-and-Social-Can-Work-Together-to-Make-Each-Other-Insanely-Successful ;

 


Via Antonino Militello
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Jim Niemela's curator insight, September 27, 2013 12:46 AM

Here's how to be successful using SEO and social media.

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Monitoring Your SEO Clients with Cyfe

Monitoring Your SEO Clients with Cyfe | Search Engine Optimization | Scoop.it

Excerpt from article intro by Kristi Hines on Search Engine Watch:
"Ever have trouble keeping up with everything when it comes to managing your clients – or even your own websites? If so, then Cyfe could be the answer to managing multiple SEO campaigns.

Cyfe is an all-in-one business analytics tool that allows you to create dashboards with multiple widgets connecting to everything from advertising to web analytics. Here's how you can use Cyfe to organize analytics and data, all one place.

Here are the main sections of the article:
- Client Dashboards;
- Competitor Dashboards;
- Brand Monitoring;
- Gmail Dashboards;
- SEO News Dashboards;
- Other Dashboard Options.

You can do a lot with Cyfe, whether it's just for yourself or for your agency. It is free to use, but for $19 per month, you can save yourself some time in checking analytics and data, and easily keep your clients up to date on their online marketing progress."

Each section is analyzed with details and more information. Read full article:
http://searchenginewatch.com/article/2292187/Monitoring-Your-SEO-Clients-with-Cyfe

Try out Cyfe: http://www.cyfe.com

 


Via Giuseppe Mauriello
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Hélène Guerriat's curator insight, September 6, 2013 4:51 AM

Here are the main sections of the article:
- Client Dashboards;
- Competitor Dashboards;
- Brand Monitoring;
- Gmail Dashboards;
- SEO News Dashboards;
- Other Dashboard Options.

Rita Alcântara's curator insight, September 6, 2013 10:39 AM

SEO Monitoring efficiency. 

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Common SEO Silo Error: 2nd Level Cross Linking

In this video, Theme Zoom Architect Sue Bell addresses a common SEo Website Silo Architecture Mistake

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themezoom 's curator insight, September 3, 2013 12:45 PM
Second tier issues are common in an SEO Website Silo Structure.
themezoom 's curator insight, September 3, 2013 12:46 PM

Second tier issues are common in an SEO Website Silo Structure.

themezoom 's curator insight, September 3, 2013 12:46 PM

Second tier issues are common in an SEO Website Silo Structure.

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40+ Tools to Advance Your International SEO Process | Moz Blog

40+ Tools to Advance Your International SEO Process | Moz Blog | Search Engine Optimization | Scoop.it

Here is an interesting article by Aleyda Solis on Moz Blog sharing many tools and how she uses them for international SEO.
Here below are just the main sections, subsections and associated tools.

1. IDENTIFY
- Your initial international search status with:
Google Webmaster Tools, Google Analytics;

- Your international search potential with:
SEMrush, SearchMetrics Essentials, Moz Keyword Difficulty Tool;

- Your international keyword ideas with:
Ubersuggest, SEOchat Suggestion Keyword Finder;

2. TARGET
- Your international audience profile with:
TNS Digital Life, Google's Consumer Barometer;

- Your international industry's behavior and characteristics with:
Alexa, Rnkrnk, SimilarWeb, Google Display Network Research;

3. OPTIMIZE
- Your hreflang annotations with:
MediaFlow's Hreflang Sitemap Tool, DejanSEO Hreflang Validator, Rob Hammond's SEO Crawler, Screaming Frog SEO Spider Tool;

- Your country-targeted website's geolocation with:
Google Webmaster Tools Geolocation Feature, Bing Webmaster Tools Geotargeting Feature, FlagFox extension for Firefox, Flag for Chrome extension;

- Your international web content with:
Twitterfall, Google Trends, Talkwalker, PROMT, WordReference, ProZ;

4. PROMOTE
- Your international popularity analysis with:
Open Site Explorer, MajesticSEO, LinkRisk, Social Crawlytics, SimplyMeasured, CognitiveSEO;

- Your international link-building with:
Link Prospector, FollowerWonk, BuzzStream, Topsy;

5. MEASURE
- Your international search visibility with:
I Search From, Search Latte, FoxyProxy for Firefox and Chrome, Hide My Ass, Trusted Proxies;

- Your international search results with:
Moz Rank Tracker, SEscout, Authority Labs, Advanced Web Ranking, SEO SERP for Chrome, Rank Checker for Firefox, Google Analytics, Google Webmaster Tools;

6. BENEFIT
- Your international SEO ROI
The International SEO ROI Calculator.

Last but not least, let's not forget that despite all the help that these tools might give you the most important tool you have is your own brain.
Tools are not meant to replace you, but to support you, so do your own analysis, test everything and validate frequently, using your brain..."

Each section and tool is analyzed with more information, images and external links.
Read full, long and interesting article:
http://moz.com/blog/40-plus-tools-to-advance-your-international-seo-process

 


Via Giuseppe Mauriello
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How To Drive The Most Traffic From Pinterest

How To Drive The Most Traffic From Pinterest | Search Engine Optimization | Scoop.it
Visitors to your site from Pinterest tend to spend money twice as much as Facebook visitors, so it's worthwhile to explore how to use Pinterest, and how to leverage it to drive more traffic and sales.

Via Mike Allton
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Mike Allton's curator insight, August 12, 2013 11:24 AM

Are you leveraging Pinterest for Sales?

Pinterest continues to be one of the fastest growing social networks. And if you think it's just for sharing recipes, you need to stop and give it another look. Businesses and Brands are using Pinterest to drive traffic and sales - to the tune of twice as much as Facebook! Because Pinterest is to so well suited for sharing and talking about great products, it's a platform that every product-selling business needs to consider, and even service-based businesses can profit.

To get started, check out the overview below from guest blogger +Liudas Butkus. He reviews how to set up your boards and what you should be pinning, and more.

Do you have a great Pinterest board or boards already? Share a link and let us know!

Thanks for sharing!

#Pinterest   #SocialMedia  #PinterestTips 

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Top 6 Ways to Use Evernote for Business

Top 6 Ways to Use Evernote for Business | Search Engine Optimization | Scoop.it
Not only is Evernote an incredible app for business, the New York Times recently listed it as one of 10 must-have apps. Here are six of the reasons why.

Via Mike Allton
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Mike Allton's curator insight, August 22, 2013 3:46 PM

6 Ways to use Evernote for Business

I talk about Evernote all the time. I use it for client and meeting notes, project notes, email templates and business information. I have a notebook just for Blogging and use notes to draft blog posts and track post ideas.

And yet, I know that I'm just scratching the surface.

+Les Dossey shared a brilliant post the other day about all the ways that you can get information into Evernote, and it's astonishing all the things that I'm not yet doing, but could. (http://ow.ly/ob4u3)

Today's guest post from +Calvin Sellers is a higher level look, examining six reasons why the New York Times listed +Evernote as one of the top ten must-have apps. Calvin also mentions some of the great plugins and apps that you can install to further extend the functionality of Evernote.

If you're not yet using Evernote to help keep you organized and productive, check out Calvin's reasons for doing so.

If you've been using Evernote for a while now, like me, what are some of the creative uses you've found for the app?

Thanks for your comments and input!

#Evernote   #Business  #Productivity 

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Time for a New Definition of SEO

Time for a New Definition of SEO | Search Engine Optimization | Scoop.it

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

 

Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

 

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

 

Read More: http://searchenginewatch.com/article/2288392/Time-for-a-New-Definition-of-SEO


Via Antonino Militello
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Kaye Blum's curator insight, August 16, 2013 9:22 AM

I'm not sure I agree with this 100%. I have always focused on quality content before SEO tactics. Now Google thinks this is valid, hooray. It's an interesting pyramid diagram, but I believe places too much emphasis on technical SEO. Quality content wins and Google's SEO modifications now reflect this.

Bogdan S's curator insight, August 19, 2013 3:24 AM

Time for big changes is here!!

Sanjana Singh's curator insight, September 13, 2013 5:49 AM

It's really an awesome defination of SEO that's why i shared with you all guys join the conversation here and share your defination about the new SEO.

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3 SEO Methods to Repurpose Great Content

3 SEO Methods to Repurpose Great Content | Search Engine Optimization | Scoop.it

Excerpted from article on Search Engine Watch:
"My SEO team and I utilize a few different methods to repurpose our content creation efforts by reposting our external publications on our own blog.

Normally, posting duplicate content on your website is a bad idea. However, the following three strategies address the duplicate content issues and enhance your website’s user experience, RSS feeds, and email marketing.

***Benefits of Republishing Content on Your Website

- Show off your content to your loyal website visitors:
By posting your external publications on your own website, you're allowing WordPress, or any other CMS, to display the thumbnail, an excerpt, and an article link on your website providing easy access to your amazing content.

- Displayed in RSS feeds:
a) Accessible by RSS Readers;
b) Included in your email marketing.

*** 3 Strategies for Reposting on Your Website

Method 1: Reference with a summary:
Summarizing a publication is a great way to generate new content for your website while referencing the original publication.

Method 2: rel=canonical:
If you have multiple sites that you own or control and publish content that is useful to the users of each individual site, then this method is preferred. By including an rel=canonical tag in the head section of your page that links to the original source, you can control which property Google displays in the search results and obtains PageRank.

Method 3: 301 redirect:
If you're struggling to find time to summarize your publications and are worried about confusing the search engines with the rel=canonical tag method, you can simply repost your article and apply a 301 redirect."

Read full original article here:
http://searchenginewatch.com/article/2284963/3-SEO-Methods-to-Repurpose-Great-Content

 


Via Giuseppe Mauriello
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Vinish Garg's comment, August 5, 2013 12:10 AM
Interesting insights, thanks for sharing!
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What Happens Online In 60 Seconds? Incredible Statistics, Facts & Figures! [INFOGRAPHIC]

What Happens Online In 60 Seconds? Incredible Statistics, Facts & Figures! [INFOGRAPHIC] | Search Engine Optimization | Scoop.it
You may have heard of the internet. It’s kind of a big deal.
How big? Well, stuff happens. Quite a lot of stuff, in fact.

Via Brian Yanish - MarketingHits.com
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Guillermo Pérez's curator insight, July 26, 2013 10:07 AM

Una cosa es cierta, para bien o para mal la gente se comunica.

Gerardo Varela's curator insight, July 26, 2013 11:40 AM

Lo que pasa en la era de la información

Javier Martinez - AWL's curator insight, August 18, 2013 8:35 PM

Incredible facts !

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The Blurring Lines of Social Media & SEO

The Blurring Lines of Social Media & SEO | Search Engine Optimization | Scoop.it

As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management.

 

The important thing to learn is the difference between the two and why you need both. 


Read more at: http://www.business2community.com/social-media/the-blurring-lines-of-social-media-seo-what-you-need-to-know-0557578


Via Antonino Militello
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Denise Rivers's curator insight, July 22, 2013 2:49 PM

Combining SEO and social media is necessary? Good thing we already knew that!

Michael Ehline's comment, August 2, 2013 4:03 PM
So much to do and so little time!
Media Street Apps's comment, August 3, 2013 8:51 AM
Indeed!