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Search using your terms, verbatim - Inside Search

Search using your terms, verbatim - Inside Search | Search Engine Optimisation Ethos | Scoop.it
Behind the simplicity of Google search is a complex set of algorithms that expands and improves the query you’ve typed to find the best results. Automatic spelling correction ([vynal] to “vinyl”) and substituting synonyms (matching [pictures] to “photos”) are just two examples of the improvements we make.
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Paid Search Campaigns

Paid Search Campaigns | Search Engine Optimisation Ethos | Scoop.it
Spend more to get more.  That saying is more important to ecommerce sites during the holidays than during any other time of year.
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Search using your terms, verbatim - Inside Search

Search using your terms, verbatim - Inside Search | Search Engine Optimisation Ethos | Scoop.it
Behind the simplicity of Google search is a complex set of algorithms that expands and improves the query you’ve typed to find the best results. Automatic spelling correction ([vynal] to “vinyl”) and substituting synonyms (matching [pictures] to “photos”) are just two examples of the improvements we make.
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The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips

The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips | Search Engine Optimisation Ethos | Scoop.it

These days, anyone who is interested in optimizing his or her website can easily find numerous killer SEO tactics which are ready to highlight the most efficient optimization methods. If you are also searching for such tactics, you can locate different tips for:

 

- creating trust with different search engines
- promoting product pages
- building links and driving targeted traffic towards your website
- avoiding duplicate content
- getting suitable URLs
- finding the best free SEO tools


Via Martin Gysler
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A Guide to SEO Salaries By Market

A Guide to SEO Salaries By Market | Search Engine Optimisation Ethos | Scoop.it

Time to go where the jobs are. This graphic highlights where SEO gigs are most frequent -- and pay the best!

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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | Search Engine Optimisation Ethos | Scoop.it

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

 

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality...


Via Martin Gysler
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