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10 Tips on Content Marketing Strategy for Professional Services - RankHigher

10 Tips on Content Marketing Strategy for Professional Services - RankHigher | Search Engine Optimisation | Scoop.it
Top 10 Tips to develop a content marketing strategy for your professional services business. Learn more on how to target b2b clients through content.
Raunak Guha's insight:

B2B businesses need to prospect their clients and engage them before they can make a sale. Use content to solve your ideal customer's pain point and build a relationship with him. Do not sell. Use these 10 tips to market your business effectively through content

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Advanced Keyword Research - 6 step process - Backbone of SEO campaign. - RankHigher

Advanced Keyword Research - 6 step process - Backbone of SEO campaign. - RankHigher | Search Engine Optimisation | Scoop.it
Advanced keyword research lay the foundation for any SEO campaign.It is important that you need to go through all the 6 steps to finalize your target set.
Raunak Guha's insight:

The difference between a successful content that people will read and share and a content that fails to reach your audience lies in the way one does keyword research. This post gives business owners a holistic overview of how they can perform keyword research to maximise business gains.

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