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Why Clients Don't Trust SEO - How to Overcome SEO's Bad Reputation

Why Clients Don't Trust SEO - How to Overcome SEO's Bad Reputation | SEM & SEO | Scoop.it
As an industry, SEO has a tarnished reputation. Learn why, and how you can help your customers understand the importance of SEO.

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Roberto Ascani's insight:

Perchè iclienti non conoscono la SEO?

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Level343's curator insight, October 23, 2013 3:41 PM

The Cause of SEO’s Woes


Perhaps the answer to SEO’s woes is partially reflected in the industry name itself: search engine optimization. It sounds like jargon, and to most people it is. The name is even less understandable as its more commonly known acronym. Look a little deeper, and you’ll see word usage that is difficult to understand. Dig into your proposals and reports, and think back to how many of your clients have asked, “Thanks for the report, but what does this mean?” SEO is an industry blurred and distorted to the rest of the world because of its somewhat technical nature and its incredibly technical vocabulary

SEM & SEO
Search engine marketing
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Rescooped by Roberto Ascani from SEO Tips, Advice, Help
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Google Pigeon – Google Algorithm Update

Google Pigeon – Google Algorithm Update | SEM & SEO | Scoop.it
Google updates their algorithm and launches Pigeon - focusing on local SEO

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Bonnie Burns's curator insight, August 5, 12:27 PM

Google Pigeon – Google Algorithm Update. learn it, live it, and how to deal with it. Or just call Ecombuffet.com to keep the Google Pigeon poop from getting your dirty. We like to get dirty

Robbie Richards's curator insight, August 5, 9:42 PM

A concise overview of the latest local search algorithm update: Pigeon. 

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Negative SEO – Methods to Save Your Website from Bad Competitors’ Practice

Negative SEO – Methods to Save Your Website from Bad Competitors’ Practice | SEM & SEO | Scoop.it
Anything which is at a present state, will change its state with time. The rate and speed of change might be dynamic. Also it can go for a positive transformation, or a negative transformation one can't predict, whether its going to transform for good or bad.

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Google's Matt Cutts On What Is A Paid Link

Google's Matt Cutts On What Is A Paid Link | SEM & SEO | Scoop.it
Yesterday, Google's Matt Cutts posted a detailed video trying to define how Google's manual spam fighters determines what is a paid link versus what is not.Now, 99% of the time, Matt Cutts said it is

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Bonnie Burns's curator insight, March 4, 12:23 PM

Now, 99% of the time, Matt Cutts said it is clear if a link is paid or not. It is a clear transaction that the link on a site was paid $X for. But sometimes it is not clear. Matt summarized it on Google+ these are the other criteria Google uses to determine if a link is considered paid or not. Google asks these questions when looking at a suspicious link:

Ravi Bhatia's curator insight, March 4, 10:57 PM
Google's Matt Cutts On What Is A Paid Link
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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | SEM & SEO | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


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erika rosenthal's curator insight, January 13, 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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I nostri figli nella rete dei social network rischi e opportunità - Cronache Maceratesi

I nostri figli nella rete dei social network rischi e opportunità - Cronache Maceratesi | SEM & SEO | Scoop.it

Cronache MaceratesiI nostri figli nella rete dei social network rischi e opportunitàCronache MaceratesiL'Istituto comprensivo “B.


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16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold | SEM & SEO | Scoop.it
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.

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Bonnie Burns's curator insight, December 24, 2013 12:43 PM

If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside

Brett.Ashley.Crawford's curator insight, December 25, 2013 11:53 AM

Grat tools for marketers everywhere.

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Infographic: Local Search Ranking Factors 2013

Infographic: Local Search Ranking Factors 2013 | SEM & SEO | Scoop.it
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.

Via Bonnie Burns
Roberto Ascani's insight:

Fattori di ranking 2013 #infografica #SEO

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Jeroen Smid's curator insight, September 2, 2013 1:38 AM

"Moz updated their annual survey of local search ranking factors which is based on the wisdom and experience of a variety of local search marketing professionals"


Nice Flowchart. Local SEO isn't a just out of the box Issue that can be done just by some programs.


For Local Seo in Germany's Cities: http://www.mesuonnews.com: Seo Workshop Berlin by a freelance multilingual Seo Trainer

Mark Rudder's curator insight, September 3, 2013 8:49 PM

If you focus on the important ranking factors, your business website will rise in the search engine results.
Don't waste time on things that don't have any benefit.

IM Lounge's comment, September 6, 2013 5:20 AM
Alles over SEO & SEA op het Search Congres (2 oktober, Meervaart Amsterdam). Zie www.searchcongres.nl
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Due metriche fuorvianti tra i Facebook Insights...

Due metriche fuorvianti tra i Facebook Insights... | SEM & SEO | Scoop.it
Portata e Persone che parlano di questo argomento sono due metriche degli insights di Facebook che possono trarre in inganno, scopriamo perchè (Due metriche fuorvianti tra i Facebook Insights @scoopit @nicocarmigna

Via Manlio Mannozzi
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Facebook Home: Il popolare social network ha reso disponibile una ... - Menti Informatiche

Facebook Home: Il popolare social network ha reso disponibile una ...

Via Manlio Mannozzi
Roberto Ascani's insight:

Facebook Home ...un'altra trovata di Zuckerberg che integra Facebook ad Android.

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The Death Of SEO, Failed Predictions Over The Years [Infographic ]

The Death Of SEO, Failed Predictions Over The Years [Infographic ] | SEM & SEO | Scoop.it

"SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead?

 

1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.

 

The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who’ve declared that SEO is dead and why they are, as the infographic puts it, “deluded.”

 

 


Via Antonino Militello
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Mike Ellsworth's comment, October 10, 2012 10:48 PM
Don, thanks for the reScoop!
pureconcept's comment, October 16, 2012 1:26 PM
Infographie traduite en français, ici http://www.pureconcept.fr/actualites/23-actualites-seo/57-la-mort-du-seo-traduction-francaise
Mike Ellsworth's comment, October 20, 2012 6:43 PM
Anne, thanks as always for the reScoop!
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How to Prepare for AuthorRank and Get the Jump on Google

How to Prepare for AuthorRank and Get the Jump on Google | SEM & SEO | Scoop.it
If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of AuthorRank.
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Email Marketing e Social Media: meglio insieme che separati

Email Marketing e Social Media: meglio insieme che separati | SEM & SEO | Scoop.it
L'avvento dei Social Media ha portato a credere che mezzi di comunicazione tradizionali come le Email fossero destinati a perdere la loro rilevanza.

Ma così non è stato, anzi!
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Mobile e Social Media: Facebook straccia tutti, nessun traccia di ... - Wired.it

Mobile e Social Media: Facebook straccia tutti, nessun traccia di ... - Wired.it | SEM & SEO | Scoop.it

Mobile e Social Media: Facebook straccia tutti, nessun traccia di ...


Via Manlio Mannozzi
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Massive Google Webmaster Tools SSL Warnings?

Massive Google Webmaster Tools SSL Warnings? | SEM & SEO | Scoop.it
This morning and yesterday, the webmaster forums started getting polluted with questions about Google Webmaster Tools issues and notifying them about SSL certificate errors. In short, back in 2009, Go

Via Bonnie Burns
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Local SEO: quanto conta Google+ Local Page? - MarketingArena

Local SEO: quanto conta Google+ Local Page? - MarketingArena | SEM & SEO | Scoop.it

Local SEO: quanto conta Google+ Local Page?MarketingArenaLa crescente ricerca di utenti su smartphone ha prepotentemente ribaltato l'importanza del local SEO.


Via Manlio Mannozzi
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How to Increase Your Pinterest Engagement by 275% [Infographic]

How to Increase Your Pinterest Engagement by 275% [Infographic] | SEM & SEO | Scoop.it

Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.

 

If you have good products or services, especially ones that appeal to women, you should consider leveraging it.

 

If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.

 


Via Antonino Militello
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S.Gzg's curator insight, January 21, 3:21 AM

A savoir avant d'intégrer Pinterest dans votre stratégie digitale.

 

Renee Fortin's curator insight, January 24, 9:36 AM

Nice! Thanks!

DigitalMumsHQ's curator insight, January 30, 2:10 PM

Mums are 61% more likely to use Pinterest than the average American 

Rescooped by Roberto Ascani from SEO Tips, Advice, Help
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GOOGLE GIVES BACK SOME KEYWORD DATA

GOOGLE GIVES BACK SOME KEYWORD DATA | SEM & SEO | Scoop.it
After a long year of diminishing Keyword data, Google has finally started to give something back, after recent updates in Webmaster Tools.

Via Bonnie Burns
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Bonnie Burns's curator insight, January 16, 4:15 PM

It is now possible to see your top keywords by exact impressions and clicks, as well as your top visited web pages with a drilldown to display the keywords that were used to find them. While some of this data has always been available, the significant thing about this update is that we can now see precise traffic volumes against the keywords, giving us a more accurate picture of what’s going on.

Michael MacNeil's curator insight, January 17, 9:52 AM

Bloggers with a point to make!

Rescooped by Roberto Ascani from Content Strategy |Brand Development |Organic SEO
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Why Clients Don't Trust SEO - How to Overcome SEO's Bad Reputation

Why Clients Don't Trust SEO - How to Overcome SEO's Bad Reputation | SEM & SEO | Scoop.it
As an industry, SEO has a tarnished reputation. Learn why, and how you can help your customers understand the importance of SEO.

Via Level343
Roberto Ascani's insight:

Perchè iclienti non conoscono la SEO?

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Level343's curator insight, October 23, 2013 3:41 PM

The Cause of SEO’s Woes


Perhaps the answer to SEO’s woes is partially reflected in the industry name itself: search engine optimization. It sounds like jargon, and to most people it is. The name is even less understandable as its more commonly known acronym. Look a little deeper, and you’ll see word usage that is difficult to understand. Dig into your proposals and reports, and think back to how many of your clients have asked, “Thanks for the report, but what does this mean?” SEO is an industry blurred and distorted to the rest of the world because of its somewhat technical nature and its incredibly technical vocabulary

Rescooped by Roberto Ascani from Tips and News
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Selling Social Infographic

Selling Social Infographic | SEM & SEO | Scoop.it
Source: Selling Social: How Companies Are Connecting with Social Media

Via Bonnie Burns, Roberto Balestra
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Axl Remy Abdul Rahman's curator insight, July 3, 2013 5:55 AM

Useful demographics

Denis Marsili's curator insight, July 5, 2013 7:13 AM

GOOD!

WhizGuide's comment, July 11, 2013 7:25 AM
Thank you guys
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EdgeRank: l'algoritmo di Facebook, scopriamo i suoi segreti

EdgeRank: l'algoritmo di Facebook, scopriamo i suoi segreti | SEM & SEO | Scoop.it
In questo articolo andiamo ad analizzare l'EdgeRank: l'algoritmo di Facebook, scopriamo i suoi segreti

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Mr Tozzo's curator insight, May 10, 2013 6:18 AM

Cosa determina la maggiore (o minore) visibilità di un contenuto sulla newsfeed di Facebook? L’EdgeRank: l’algoritmo di Facebook, scopriamo i suoi segreti con questo articolo.

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Facebook psicologia: un'infografica dimostra perchè Facebook ... - Blogosfere (Blog)

Facebook psicologia: un'infografica dimostra perchè Facebook ... - Blogosfere (Blog) | SEM & SEO | Scoop.it
Facebook psicologia: un'infografica dimostra perchè Facebook ...Blogosfere (Blog)Tutta la sarabanda degli stereotipi sulla social-psicologia. Con un fondamento certo, perchè i problemi della dipendenza ci sono.

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Facebook and SEO | Business 2 Community

Facebook and SEO | Business 2 Community | SEM & SEO | Scoop.it

"Last week we hosted a webinar conducted by SEO expert Michael Fleischner. He is one of the world's most well-known SEO experts.

 

During the webinar he unveiled some data that we had never heard before and data that, frankly, surprised most of the people attending the webinar. He said this:


“It is clear that Facebook Shares are the single highest correlated metric with higher Google Rankings.”


This information is not exclusive to Michael Fleischner. Since he brought it to our attention we’ve seen vast amounts of research on the subject.

 

The most comprehensive is a study by SearchMetrics.com. Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors".

 

Read More: http://www.business2community.com/seo/facebook-and-seo-0282636


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How to Setup "rel=author" So That You Appear In Google's Search Results | Search Engine People | Toronto

How to Setup "rel=author" So That You Appear In Google's Search Results | Search Engine People | Toronto | SEM & SEO | Scoop.it
Go to Google search and type in what is rel=author? The search results bring up many of the experts who have written posts or articles about rel=author with their head shot pictures. Do you want to appear in the search results like they do?
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