Search Engine Marketing Trends
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Search Engine Marketing Trends
Search engine optimization and social media marketing related latest news, trends etc. for rapid growth over internet marketing sphere.
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How to Find Influencers Who Already Want to Share Your Content

How to Find Influencers Who Already Want to Share Your Content | Search Engine Marketing Trends | Scoop.it

Your post isn’t 100% original. No one’s is.

Other people in your niche write similar posts, and some of them probably get a lot more traffic than yours.

Why is that?

It’s disheartening to see someone else’s post (that isn’t nearly as good as yours) get a lot more traffic, especially if you put a lot of time and hard work into it.

Read more: http://blog.kissmetrics.com/influencers-who-want-your-content/

 

 

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50 One-Sentence SEO Tips for Bloggers

50 One-Sentence SEO Tips for Bloggers | Search Engine Marketing Trends | Scoop.it

All serious bloggers are interested in building a large community of enthusiastic readers, and this is why SEO is so critical to your success. Without good search visibility, people who are interested in your content, but don’t know you, may never find you.

SEO best practices are primarily driven by Google, and change frequently. This post, which lays out 50 important SEO tips for bloggers, features a lot of links to Google instructional pages. These Google links will enable you to bypass outdated or incorrect SEO advice that unfortunately permeates the web.

Besides being ever changing, SEO is complicated and technical. These 50 tips, while important, just scratch the surface. What tips can you add to the list?

Read more:  http://www.business2community.com/blogging/50-one-sentence-seo-tips-bloggers-0633691

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The Future of Search: 2013 Search Engine Ranking Factors Released

The Future of Search: 2013 Search Engine Ranking Factors Released | Search Engine Marketing Trends | Scoop.it

Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. Matt Peters and his data science team.

We've released some of the 2013 data previously, but not the full set until now. So with great pleasure, I present the complete results of this year's survey and correlation data...

Read more: http://moz.com/blog/future-of-search-ranking-factors

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What The Government Shutdown Means For .gov SEO

What The Government Shutdown Means For .gov SEO | Search Engine Marketing Trends | Scoop.it

As part of the US government shut down, many .gov sites have also shut down, replaced by messages like this:

    “Due to the lapse in federal government funding, this website is not available. We sincerely regret this inconvenience.”

But one day, the government will start up again and government agencies will once again focus on ensuring that the information their sites provide is easily available to US citizens.

Read more: http://searchengineland.com/what-the-government-shutdown-means-for-gov-seo-173337

 

 

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What Is Content Curation?

What Is Content Curation? | Search Engine Marketing Trends | Scoop.it

If you’re like most overstretched and under-resourced marketers, you’re too busy to churn out original content that engages prospects, builds relationships, and supports your branding strategy. Fortunately, content curation is a pretty simple solution that can help you deliver meaningful and relevant content to your audience consistently.

What is content curation, though? Why should you consider adding it to your brand’s content marketing strategy? How do you even curate content? You’re about to find out the answers to these pressing questions and so much more.

Read more: http://thecontentauthority.com/blog/what-is-content-curation

 

 

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LawFuel Law News's comment, October 1, 2013 12:26 AM
A useful resource and excellent commentary.
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The History of Facebook Advertising [SlideShare]

The History of Facebook Advertising [SlideShare] | Search Engine Marketing Trends | Scoop.it

Lots of marketers use the platform to promote their content and drive new business, but how fine tuned is your knowledge, really?

 

Let's take Facebook advertising, for instance. Are you using it? Are you intimidated by it? Is its rapidly changing history too much for you to wrap your head around? Because let's face it, Facebook has made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers, including things like Lookalike Audiences, Dark Posts, and retargeting ads.

 

Read more: http://blog.hubspot.com/history-facebook-advertising-slideshare

 

 

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Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing

Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing | Search Engine Marketing Trends | Scoop.it

In a somewhat sobering poll of 1,000 US marketers, just 48 percent of those who identified as “digital marketers” said they feel highly proficient in digital marketing. And they think even less of their cohort: only 40 percent think their team colleagues are highly proficient in digital marketing.

The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced by Edelman Berland, measures marketers’ confidence in their own skills, effectiveness and ability to measure the impact of their digital efforts.

Read more: http://marketingland.com/less-than-half-of-digital-marketers-say-they-are-highly-proficient-at-digital-marketing-59815

 

 

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20% of Americans Can't Access Facebook at Work

20% of Americans Can't Access Facebook at Work | Search Engine Marketing Trends | Scoop.it

American employers who block websites in an attempt to boost productivity at work are most likely to start with Facebook. One in five Americans can't access the social media site while at work.

Twitter is a close second, with 15.1% reportedly blocking the site.

Read more: http://mashable.com/2013/09/24/1-in-5-americans-cant-access-facebook-at-work/

 

 

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Albert Green's comment, September 25, 2013 2:24 AM
This "attempt to boost productivity" is doomed for failure. If the employee doesn't want to work, he will always find other things to. do. Hiring the right people is the key for productivity.
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Here’s Why Your Blog Sucks (8 Reasons With 8 Fixes)

Here’s Why Your Blog Sucks (8 Reasons With 8 Fixes) | Search Engine Marketing Trends | Scoop.it

Blogging is hard! I started the B⊃2; Blog a little over a year ago and it’s been a slow and steady process to gain readers, shares, and an overall interest in what we write about.

I’m constantly looking for tips and tricks to tweak what we have. I read lots of blogs in my own quest to be better. And, lemme tell ya, a lot of blogs SUCK!

Read more: http://www.steamfeed.com/heres-blog-sucks-8-reasons-8-fixes/

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The Business Leads: Medical Update: 6 known cures for BBD (Boring Blog Disease)

The Business Leads: Medical Update: 6 known cures for BBD (Boring Blog Disease) | Search Engine Marketing Trends | Scoop.it

As of this writing, there have been hundreds of cases of blogs reported to have manifested early symptoms of the Boring Blog Disease or BBD. Some of these symptoms include:

- Little or no response from site visitors
- Poor frequency of people revisiting the site after 24-48 hours
- Malnourished content
- Tendency to stick with boring text posts that usually tackle same old boring topics

Read more: http://the-business-leads.blogspot.in/2013/09/medical-update-6-known-cures-for-bbd.html

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Review Your Social Media Marketing

Review Your Social Media Marketing | Search Engine Marketing Trends | Scoop.it

One of the most important elements of effective social media marketing is a regular review of it.

Sounds obvious, but many businesses keep slogging on without accurately monitoring and measuring the results from their social media engagement.

Ensuring that the blogs, tweets, images, images, videos, Facebook content, and LinkedIn marketing efforts are delivering a range of returns is critical to continuing to invest time, energy and money into social media marketing.

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Google buys Bump to share anything between your phone and laptop

Google buys Bump to share anything between your phone and laptop | Search Engine Marketing Trends | Scoop.it

Google just bought Bump, the app for iPhone and Android that transfers files, photos, and videos between your phone and your laptop.

Terms of the deal were not released.

The app allows you to select anything on your phone — photos, files — and transfer it to your computer simply by “bumping” the space bar of your laptop. And, vice versa, you can select just about anything on your computer, bump your space bar, and get it on your phone.

Read more: http://venturebeat.com/2013/09/16/google-buys-bump-to-share-anything-between-your-phone-and-laptop/

 

 

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Recovering from Penalties, Penguin, and Panda

Recovering from Penalties, Penguin, and Panda | Search Engine Marketing Trends | Scoop.it

We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties.

An in-depth session at SES San Francisco 2013, Recovering from Penalties, Penguin, and Panda, looked at the types of Google penalties and algorithm updates that can impact your site, why your site may have been affected, and how to recover.

The session featured Stone Temple Consulting President Eric Enge (@stonetemple) along with two of his colleagues – COO John Biundo and Senior Marketing Consultant Kathy Brown – who talked about recovering from Google's algorithm updates named after black and white zoo creatures.

Read more: http://searchenginewatch.com/article/2295002/Recovering-from-Penalties-Penguin-and-Panda

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SEO: The Free Beginner's Guide from Moz

SEO: The Free Beginner's Guide from Moz | Search Engine Marketing Trends | Scoop.it
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO.
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Content Curation Tactics - 10 Embeddable Media Sources to Add Rich Visual & Social Content to Your Blog

Content Curation Tactics - 10 Embeddable Media Sources to Add Rich Visual & Social Content to Your Blog | Search Engine Marketing Trends | Scoop.it

Creativity with content marketing is the trend, especially with a focus on visual marketing. Consumers are 44% more likely to engage with brands if they post pictures than any other media and viewers are 85% more likely to purchase a product after watching a product video.

Creative sourcing of content is important too, especially when it doubles as a way to improve efficiency and boost relationships with members of your community and industry thought leaders.

Read more: http://www.toprankblog.com/2013/09/embeddable-media/

 

 

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Hot Tactics For Geo-Targeted Ads On Google & Bing

Hot Tactics For Geo-Targeted Ads On Google & Bing | Search Engine Marketing Trends | Scoop.it

At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation.

The session was moderated by Matt Van Wagner (President of Find Me Faster), and featured speakers Kevin Lee (CEO of Didit.com), Sam Owen (PPC & CRO Account Manager of Hanapin Marketing), and Paul Corkery (Senior Operations Program Manager at Microsoft).

I actually have quite a lot of familiarity with the background technologies used to accomplish geo-targeting (check out my article from 2007, “Geolocation: Core To The Local Space And Key To Click-Fraud Detection” if you want a tutorial on how the locations of Internet users can be identified).

Read more: http://searchengineland.com/hot-tactics-for-geo-targeted-ads-on-google-bing-smx-east-173213

 

 

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After Blocking Keywords In Referrers, Now Google Stops Sharing Through Google Webmaster Tools

After Blocking Keywords In Referrers, Now Google Stops Sharing Through Google Webmaster Tools | Search Engine Marketing Trends | Scoop.it

Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the data.

Read more: http://searchengineland.com/google-webmaster-tools-blocks-keywords-173153

 

 

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Technology - Google announces Hummingbird search update: How will your SEO rank be impacted?

Technology - Google announces Hummingbird search update: How will your SEO rank be impacted? | Search Engine Marketing Trends | Scoop.it

Google has unleashed yet another of its algorithm updates on the world, but don’t stress out about preparing for the changes – they’ve already arrived.

Yesterday Google announced the latest algorithm update, Hummingbird, at a press conference located in the garage where founders Sergey Brin and Larry Page first started the search engine back in the 1990s.

Read more: http://www.startupsmart.com.au/technology/google-announces-hummingbird-search-update-how-will-your-seo-rank-be-impacted/2013092710816.html

 

 

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The Anatomy of a Successful Reconsideration Request

The Anatomy of a Successful Reconsideration Request | Search Engine Marketing Trends | Scoop.it

Google recently announced that people can now check to see if their site has received a manual action. Now that it’s possible to have concrete evidence of a penalty, many are wondering how to file a reconsideration request. Some have tried and failed, others are just getting ready to start the process.

Filing a reconsideration request is so much more than writing a good letter. A good reconsideration request will have HUNDREDS Of hours of work behind it. In this article, I will detail exactly how to go through the process to create the perfect reconsideration request to get your website OUT of the penalty box.

Read more: http://moz.com/ugc/the-anatomy-of-a-successful-reconsideration-request

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YouTube Uses Google+ As Its Moderation Engine

YouTube Uses Google+ As Its Moderation Engine | Search Engine Marketing Trends | Scoop.it

Recently I was invited to an exclusive panel held by YouTube to hear the latest improvements on its user comments, unveiled on 24 September 2013. YouTube appears to have listened to public and industry pressure on how to deal with abuse and spam on its platform. And the saviour in this fight is going to be Google+, as its closer integration with YouTube will change the way that Community Managers can moderate comments.

The central development promotes full integration between YouTube and Google+, so there is one consistent identity.  It was clear from the session that Google+ is being pushed as a must-have and will be the ‘only’ way to get full functionality on YouTube.

Read more: http://socialmediatoday.com/lisabarnett1/1766451/youtube-uses-google-its-moderation-engine

 

 

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6 Creative Ways to Use Embedded Facebook Posts

6 Creative Ways to Use Embedded Facebook Posts | Search Engine Marketing Trends | Scoop.it

Would you like more people to see your Facebook posts?

Have you used Facebook’s new feature to embed posts on your website or blog?

Embedding Facebook updates on your website can help you increase visibility and engagement.

How can you creatively use embedded posts as a part of your Facebook marketing strategy?

Let’s find out!

Read more: http://www.socialmediaexaminer.com/embedded-facebook-posts/

 

 

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14 Essential SEO Conferences and How Attending Each One Helps Your Business

Conferences play a disproportionately large role in internet marketing in general and SEO specifically. The main for this is that it’s a fairly small industry, so connections and networking matter more than most. Attending conferences is a great way to get in front of potential clients and industry peers to share your services and develop mutually-beneficial relationships.

 

Read more: http://www.searchenginejournal.com/14-essential-seo-conferences-and-how-attending-each-one-helps-your-business/64484/

 

 

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12 Scalable Link-Building Tactics

12 Scalable Link-Building Tactics | Search Engine Marketing Trends | Scoop.it

Link building/earning is essential in online marketing, and not just because it improves your SEO. It also helps a website be discovered (click-through visitors), generate leads, connect with other publishers (relationships), and build a stronger online brand presence.

Although establishing yourself as an authority to eventually earn links throughout the process is what search engines naturally want websites/brands to do, you still can't disregard artificial link building (link marketing).

 

 

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The Beginner's Guide to HootSuite

The Beginner's Guide to HootSuite | Search Engine Marketing Trends | Scoop.it

Juggling multiple social media accounts across several networks can get hectic, especially when there's a fine line between a manageable number of browser tabs and a terrible guessing game.

Self-respecting social media addicts should test the many management tools available, and they will find HootSuite to be among the best to streamline sharing for work and play. Users can conserve precious tab space by connecting their Twitter, Facebook, Google+ (pages only), LinkedIn, Foursquare, WordPress and Mixi accounts under the HootSuite umbrella, and take advantage of the convenient scheduling feature.

Read more: http://mashable.com/2013/09/18/hootsuite-beginners-guide/

 

 

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How To Make LinkedIn Help You In Lead Generation

How To Make LinkedIn Help You In Lead Generation | Search Engine Marketing Trends | Scoop.it

LinkedIn, the unassuming, yet powerful tool in lead generation, can be just the thing you need in social media marketing. Well, it may not have the schmaltz and popularity that Facebook or Twitter enjoys, but its quiet nature of connecting professionals across the globe makes it the social media network of choice when looking for potential sales leads, new people in the organization, or simply just a safe place that tells your prospects that you are professional enough for the job you want. Now, for some people, this network seems to be intimidating, but it does not have to be like that. As long as you can follow these tips, then you are on your path on the LinkedIn road. So, what are these tips you should follow?

Read more: http://www.callboxinc.com.au/blog/lead-generation-2/how-to-make-linkedin-help-you-in-lead-generation/

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