Search Engine Marketing Trends
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Search Engine Marketing Trends
Search engine optimization and social media marketing related latest news, trends etc. for rapid growth over internet marketing sphere.
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3 Simple Powerful Reasons Google+ is Good for Your Business | Jeffbullas's Blog

3 Simple Powerful Reasons Google+ is Good for Your Business | Jeffbullas's Blog | Search Engine Marketing Trends | Scoop.it

Google!

The name is maybe the most recognized brand in the world next to Coca Cola and Apple. Around two-thirds of the world’s internet population uses the Google search engine as opposed to other search engines.

Bing has struggled to make a dent in the search universe and Yahoo is fading. Google has made the science and art of search into a technology that continues to surprise and is aiming to remain relevant despite the rise of Facebook and Twitter...

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64 Pinterest Marketing Tips and Tactics – Infographic

64 Pinterest Marketing Tips and Tactics – Infographic | Search Engine Marketing Trends | Scoop.it

Pinterest has over the last 6 months, become the social network with buzz, which provides a visual platform that offers the ecosystem to experiment, play and trial images as a means of engagement and even selling.

It is even being used to drive people to landing pages to capture information and buy.

How do you use Pinterest to Market your Business?

Here are 64 marketing tips and tactics that you can apply to your Pinterest account to get you started and refine your strategies...

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Optimizing Your Website: Ten Powerful SEO Tools

Optimizing your website is mission critical, but it isn’t a black box. You can do a lot of it yourself with any of these search engine optimization (SEO) tools. If you are a small business owner that has dreamed of showing up on page one of Google or Bing, this post is for you.

To show you a bit of how the professionals optimize, I left the phrase or keywords that they use when titling and organizing their own websites. You’ll see that most of these savvy firms open their website title with what they do and not their company or brand name. I’ve bolded their company name for emphasis...

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Can the SEO-PR Love Affair Survive After Panda & Penguin?

Can the SEO-PR Love Affair Survive After Panda & Penguin? | Search Engine Marketing Trends | Scoop.it

The SEO industry has been in bed with press releasessince online links and keywords were born. It was more than dating. It was a hardcore relationship that was sometimes viewed as abusive by the search engines.Some called it a match made in heaven; SEO and press releases went together like peanut butter and jelly.

And then a scandal erupted.

Google’s latest Penguin and Panda algorithm updates hit, turning the online marketing world upside down...or maybe right side up. Gone are the days of SEO “press release” strategies of write it, optimize it, distribute it and take an SEO power nap...

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Google Panda Update and Duplicate Content

Google Panda Update and Duplicate Content | Search Engine Marketing Trends | Scoop.it

I’ve spent the past 10 years reading what webmasters speculate Google is doing and what Google has done during it’s algorithm updates and invariable most are wrong, nothing has changed with the latest Google Panda algorithm update, there’s so much SEO misinformation out there in forums etc…

I’ll give an example from the past, the Google Sandbox Effect. At the time and even now many webmasters believe Google changed it’s algorithm to penalize/sandbox new websites after an initial boost in the SERPs (a ranking test period).

This made no sense, why would Google give a boost to a new site and then take it away putting the site in the Google sandbox? That’s open to abuse, create a new site, make some cash and move on.

What I believe happened (based on numerous SEO tests and data) was Google’s new algorithm had delayed the SEO benefit of new backlinks, this meant you could create a site today immediately add enough backlinks to rank high, but those links won’t pass full SEO benefit for about a year (used to be under 3 months and that time frame could be put down to how long it took Google to index and compute rankings back then). This makes a lot of sense for Google’s aim to only rank quality sites high and matches the data available.

Comment, forum and guestbook type link spammers links would take a year to pass full SEO benefit (about 6 months for any serious SEO benefit) and not only is there a tendency for that type of link to loose value over time (deeper content tends to get less link benefit), but also the site owners of the link spammed sites have time to remove the links and of course Google has time to penalize the blackhat SEO link spammers sites (spammed links didn’t work as well, so the spammers need more spammed links making it a bigger blackhat SEO footprint for Google to track).

Text link buyers were also hit hard, before the algorithm change you could buy text link ads that took less than three months to show SEO value, now you have to wait over 6 months before you see any serious SEO benefit and about a year for full SEO benefit: how many small businesses can afford to wait 6-12 months for link benefit while paying a monthly fee!

The reason why it looked like the Google algorithm update resulted in a sandboxing of new sites was because newish sites were caught in the update. Before the update their backlinks were passing much more link benefit, after the update it was reduced significantly and Google rankings dropped accordingly. Sites with aged backlinks were not only unaffected directly, but benefited from less competition from newer sites.

The above SEO hypothesis makes sense and my SEO tests indicate this is close to what occurred...

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Google Doesn't Recommend You Wait For Penalties to Expire

Google Doesn't Recommend You Wait For Penalties to Expire | Search Engine Marketing Trends | Scoop.it

Google's John Mueller strongly recommended that those who are hit with a manual penalty should not wait for the penalty to expire. Instead, they should work to resolve why they've been penalized in the first place and then submit a reconsideration request.This advice comes from the Google Webmaster Help thread that had the same topic of directories charging link removal fees.

As many of you know, manual penalties expire over a certain period of time. So do nothing and wait might seem like an option but is it?

(1) It might take six or more months for the penalty to expire. So waiting six months is often not an option for most online businesses.

(2) After the penalty expires, it doesn't mean you won't be penalized again. This site sells links and that is a manual penalty. The penalty expires every now and then and shortly after the site is penalized again. Don't do what I do...

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Google's Internet biz roars even as ad rates slide

Google's Internet biz roars even as ad rates slide | Search Engine Marketing Trends | Scoop.it

Google Inc's revenue increased 21 percent as strength in its Internet advertising business offset a persisting drop in ad rates, stirring hopes among investors the Web search leader is close to slowing that decline...

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12 Navigation Ideas To Give Your Website 'Story' A Happy Ending

12 Navigation Ideas To Give Your Website 'Story' A Happy Ending | Search Engine Marketing Trends | Scoop.it

Every good story has a beginning, middle and end. It starts with the set-up, moves into the conflict and wraps up with the resolution, or climax.

In the story of online marketing, each visitor to your website follows the same pattern – a beginning (What brought them there?), a conflict (Will they find the information they are looking for?) and a climax (What will they decide to do?).

However, unlike a good story, which relies on conflict to create the action, you want smooth sailing when people land on your site.

In fact, when it comes to getting conversions, the less conflict the better.

One of the easiest ways to reduce conflict on your site and drive visitors to the conversion point is to build a strong navigational experience.

Implementing a well-designed site navigation helps visitors identify the content and information that most interests them and pushes them toward a positive resolution.

Every navigational step your visitors take will be either a step closer or a step further away from the conclusion you’re hoping for...

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Make It Pinteresting, How To SEO Your Pinterest Page

Make It Pinteresting, How To SEO Your Pinterest Page | Search Engine Marketing Trends | Scoop.it

This image was posted a few weeks ago, but demonstrates the SEO and brand power of having a properly structured Pinterest page. Now before I begin, realize that this layout will change over time. However, the basic content probably won’t over the lifetime of the site. What this means is that you have a website, blog or associated online property, you can not only use Pinterest to promote your site and drive traffic, but you can also use it to add some SEO love to your website.

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30 Infographics about...Infographics!

30 Infographics about...Infographics! | Search Engine Marketing Trends | Scoop.it

It’s been a while since the whole ‘good/bad infographics’ discussion started. The use of this powerful communication tool for SEO has practically created a new market for design agencies and freelancers, with many companies ‘trying out’ an infographic as a way of bringing visitors to their sites. And, like in every other market, there’s the good, the average, and the bad.

Critics of this model have outlined their disagreement in articles, social networks and, of course, trough infographics. On the other hand, we’ve seen some agencies defending their work, and the benefits of the use of infographics as part of the digital marketing strategy, in a graphic way as well.

Straight from our archives, and celebrating the launch of the new Visual Loop, we present you with some of infographics about infographics, covering both sides of the discussion. Some are ironic, funny or sarcastic, while others try to educate on the proper ways of using this form of communication...

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Google Executive Marissa Mayer Named New Yahoo CEO

Google Executive Marissa Mayer Named New Yahoo CEO | Search Engine Marketing Trends | Scoop.it

Earlier this afternoon, Yahoo! announced that it has appointed Marissa Mayer as its next President and CEO. The company is undoubtedly hoping that Mayer, who is Yahoo’s third chief executive in under a year, can help recapture some of the search engine’s lost market share. Since the majority of industry analysts and insiders were predicting the job would be awarded to interim CEO Ross Levinsohn, the announcement was completely unexpected and shocked the industry...

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15+ Must Ask SEO Questions to your Clients

15+ Must Ask SEO Questions to your Clients | Search Engine Marketing Trends | Scoop.it

The better you understand the website and client’s objective on his / her business it would be much easier for you to optimize / re-optimize the website and get the desired result out of it. The more information you gain from your client ahead of any SEO campaign will help structure the entire SEO campaign targeting the right keywords, right audience etc. I have listed 15+ “SEO Questionnaire” in the blog which will help any SEO person to kick start the campaign with proper information available...

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Digg This: Digg Just Got Sold For Less Than Seven Kilos Of Panda Poop Tea

Digg This: Digg Just Got Sold For Less Than Seven Kilos Of Panda Poop Tea | Search Engine Marketing Trends | Scoop.it

Digg is being sold to Betaworks, the company behind Bitly, News.me, Chartbeat, Findings, SocialFlow, and BlogLovin’.

It’s no secret that Digg is not the shining star of the tech world that it once was, but according to the Wall Street Journal, the price tag was only a ridiculously low $500,000 dollars. For comparison, Facebook just bought Instagram for $1 billion.

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SEO Tutorial – PageRank (PR)

PageRank or PR for short seems to be misunderstood by so many that this part of our SEO Tutorial we will try to explain the ins and outs of PageRank without getting too technical. Lets hope so anyway!

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Google Adds 34-Button Voice-Enabled Scientific Calculator to Search

Google Adds 34-Button Voice-Enabled Scientific Calculator to Search | Search Engine Marketing Trends | Scoop.it
Google has updated the calculator available on the search page. The new version of the calculator has 34 buttons and allows users to perform sine, tangent, cosine, square root, and other scientific functions.

It’s also voice-enabled, so users with Chrome on the desktop or mobile versions of the Google search engine can simply say the problem, rather than typing it in.

In a Google+ post announcing the new calculator, Google explained, “Sometimes it's hard to do math quickly in your head, like when you have to figure what 57.55 plus 68.43 divided by two is.” They continued, “Now we've redesigned the calculator feature so when you type in an equation, you see an actual scientific calculator, complete with functions like square root and log.”
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The Death Of SEO: The Rise of Social, PR, And Real Content

The Death Of SEO: The Rise of Social, PR, And Real Content | Search Engine Marketing Trends | Scoop.it

I had lunch back in March with Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country.

Adam Torkildson, SEO guru, says Google is killing the SEO industry (as we know it)

He said something to me that blew me away. “Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”

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Global Digital Media Spend Forecast to Grow 18% in 2012

Global Digital Media Spend Forecast to Grow 18% in 2012 | Search Engine Marketing Trends | Scoop.it

Global measured digital media spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share of total advertising spend. In 2013, analysts from GroupM expect an additional 16 percent increase in digital spend, according to the global media investment operation’s revised ad spending forecast in their biannual “This Year, Next Year” report...

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Social Media Stats [Infographic]

Social Media Stats [Infographic] | Search Engine Marketing Trends | Scoop.it

2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge.

It is pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million (that is one fourth of the total number of users) in last year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.

It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit. We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms.

A few interesting take outs for social media statistics in 2012:...

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72 Fascinating Social Media Marketing Facts and Statistics for 2012

72 Fascinating Social Media Marketing Facts and Statistics for 2012 | Search Engine Marketing Trends | Scoop.it

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.

Which brings us to this post. Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? What the best day of the week is for Facebook posting? Which U.S. city produces the largest share of “pins”on Pinterest?

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012.

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Link Building Myths in a Post Google Penguin World | Zazzle Media

There are a lot of businesses scrambling around right now in the attempt to find link building’s new secret sauce in the New World as they look to rebuild from the ashes of the Penguin Apocalypse.

After being reliant for so long on ‘easy’ tactics that involved blog network and skip fulls of directory links the cold hard reality is biting that the game has changed. For (the) good.

With any seismic change comes confusion and concern and many site owners are desperately hunting for information that may lead them, once again, to the Page One promised land. The problem is not a lack of solutions. In fact it’s quite the opposite.

With many experts, rightly, peddling the benefits of content marketing, guest posting, blogger outreach and more in an effort to pacify fearful clients and bosses a new one dimensional approach to link building is appearing and it’s not great for business.

In the fog of desperation many are forgetting that great marketing (and link building) requires a multi-faceted approach; one that trials every available medium before crunching the data and pushing more investment behind those channels offering the best ROI.

That ‘secret sauce’ does, of course, still lie out there, in all that confusion and below we attempt to dispel some of the most commonly held myths about link building post Penguin...

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HTML5 Video SEO with Closed Captions: Track Element Standard (WebVTT)

HTML5 Video SEO with Closed Captions: Track Element Standard (WebVTT) | Search Engine Marketing Trends | Scoop.it

The track element has a lot of uses but for the ReelSEO audience, I think one of the best will be the ability to attach a ton of metadata to those HTML5 videos that we're all starting to publish. Sure, it is meant for other things like subtitles and closed captioning, which are going to be a requirement on pretty much all online video from the look of how things have been proceeding, but any leg up in video SEOis something worthy of discussion...

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Alternatives for Spool Now That Facebook’s Bought and Crushed It

Alternatives for Spool Now That Facebook’s Bought and Crushed It | Search Engine Marketing Trends | Scoop.it

Facebook has hired the mobile team behind the startup application development provider, Spool, in what appears to be the latest acquisition for social network. This talent buy is largely in part to expand its technical staff.

Although the social network is hiring all of Spool’s employees, the company didn’t comment on whether it has acquired whole of the company or only hiring the mobile team.

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4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences | Search Engine Marketing Trends | Scoop.it

With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for local search results and other mapping features when they build mobile apps, social sites, or local directories.Many biases, including advertising, influence the sanctity of a business listing's identity - commonly a business' name, address, and phone number (NAP) - creating a challenge for developers trying to use this information to create an engaging user experience.

When building mobile apps, social sites, or local search directories, an accurate set of local search business points must be used to build the foundational place index. App developers can then layer different types of data on that foundation without influencing the sanctity of the NAP.

Noisy or compromised data can sometimes present a challenge however. Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising.

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8 Attributes of Content That Inspire Action

8 Attributes of Content That Inspire Action | Search Engine Marketing Trends | Scoop.it

Anyone who says “you can lead a horse to water, but you can’t make it drink” is probably not a marketer.

And yet, this is something a lot of content marketing initiatives get wrong. Sure, the target audience may be making it to your content in droves, but leading people to your content is only step one.

As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.

Here is where most people get lost: They are creating content that isn’t leading people to perform measurable actions. Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time...

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LinkedIn is planning a Web redesign - just in time

LinkedIn is planning a Web redesign - just in time | Search Engine Marketing Trends | Scoop.it

As innovative new social career apps surface and Twitter yanks its content, LinkedIn plans to give its Web app a makeover. But success won't come by looks alone, and the site will need to drive engagement with new tools and a focus on user interaction as well.

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