Search Engine Marketing Trends
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Search Engine Marketing Trends
Search engine optimization and social media marketing related latest news, trends etc. for rapid growth over internet marketing sphere.
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Google+ Gets Vanity URLs (Hugh Jackman Has One, But You Don’t)

Google+ Gets Vanity URLs (Hugh Jackman Has One, But You Don’t) | Search Engine Marketing Trends | Scoop.it

Google announced today that it has started rolling out custom URLs to a limited set of verified Google+ profiles and pages. For example, you can find the official Google+ page at google.com/+googleplus.

“While we’re not quite ready for everyone to start claiming their own custom URLs, we plan to expand the availability over time, so stay tuned!” Google says.

“Your Google+ profile is a place for you to share your passions with the millions of people who come to Google each day,” said Googler Saurbh Sharma in a Google+ post. “Whether you’re a clothing brand showing off your latest fashions (google.com/+hugoboss), an athlete talking about the game (google.com/+davidbeckham), or an actor recalling a favorite role (google.com/+hughjackman), your Google+ profile helps you connect with the people who share your interests. Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+.”

“A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+,” says Sharma. “For instance, +TOYOTA can now use google.com/+toyota to unveil their latest models, +Britney Spears can share her upcoming appearances at google.com/+britneyspears, +Ubisoft can share game trailers and videos at google.com/+assassinscreed, and +Delta can help travellers find great deals at google.com/+delta.”

Remember when Google got rid of the “+” search operator. This is why.

If you search for “+TOYOTA” from Google, for example, you’ll be taken right to the Google+ page.

I’m just glad Hugh Jackman was one of the first to get a Google+ vanity URL. It makes sense...

Source: http://www.webpronews.com/google-gets-vanity-urls-hugh-jackman-has-one-but-you-dont-2012-08

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Google Algorithm Changes: Seriously, Is Google Not Sharing Them Anymore? [Updated]

Google Algorithm Changes: Seriously, Is Google Not Sharing Them Anymore? [Updated] | Search Engine Marketing Trends | Scoop.it

Update: Google has finally released the lists. I guess the “transparency” continues.

In “Google Algorithm Changes For June: What’s On The List?” I pointed out that Google, by the end of July, had still not provided its monthly list of algorithm changes for June. It’s now August 9, and they still have not provided the list for June or July.

Since Google started sharing these lists, the company has been posting them to its Inside Search blog. The last post to that blog, as of the time of this writing, is still “Make your mark on Google with Handwrite for Mobile and Tablet Search” from July 26. I was starting to wonder if they were simply no longer using this blog.

Google announced at the end of last week that it would be shutting down a number of its blogs. Google has over 150 of them, and has decided that it would be better to consolidate the information into fewer blogs, while shutting down the ones that are either updated infrequently or are redundant with other blogs. Google does do a lot of cross-posting.

That does not, however, appear to be the case with the Inside Search blog. Today, Google announced on its Google Finance blog that it is shutting down that blog, and that updates that would have otherwise appeared there will start appearing on the Inside Search blog. The Inside Search blog lives on.

But where are those lists?

Last November, Google started the tradition with this post, looking at some changes it had recently implemented. In December, Google announced that it would just make this a monthly series.

“We know people care about how search works, so we always want to push the envelope when it comes to transparency,” Google engineering director Scott Huffman wrote at the time.

“We’ve been wracking our brains trying to think about how to make search even more transparent,” he wrote. “The good news is that we make roughly 500 improvements in a given year, so there’s always more to share. With this blog series, we’ll be highlighting many of the subtler algorithmic and visible feature changes we make.”

That’s a lot of changes Google makes each year, and I doubt there haven’t been any made over the last two months that Google hasn’t publicized. So what happened to the transparency?

Huffman noted that the changes that appear in these lists aren’t necessarily big enough to warrant blog posts of their own. In other words, the changes are typically not as Earth shattering as the Panda update or the Penguin update. The lists have, however, given us insight into the kinds of improvements Google is looking to make on an ongoing basis. For example, month to month, we can usually see Google tweaking how it deals with freshness of content.

Here’s a list of all of the things that have appeared on these lists since Google been releasing them (in order, since November). It’s a huge list, so feel free to skip past it, but that’s kind of the point. If Google stop releasing these lists, that seems like a whole lot less transparency...

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A simple check list to help you to promote business using social media

A simple check list to help you to promote business using social media | Search Engine Marketing Trends | Scoop.it

[MONITORING] A simple check list to help you to promote business using social media #infographic

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Blogging Stats 2012 (Infographic)

Blogging Stats 2012 (Infographic) | Search Engine Marketing Trends | Scoop.it

Ever wondered how many bloggers there are in the United States? How about how many active business blogs there are in the US? Blogging.org has done the research as well as polled over 1000 bloggers across the US to find out the answers that you want to know. Below is an infographic with all the data that we put together.

 

 

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8 Indicators To Prove It's Time To Rebrand Your Company

8 Indicators To Prove It's Time To Rebrand Your Company | Search Engine Marketing Trends | Scoop.it

Many organizations expire past their shelf life without even realizing it. Whether it’s because your brand is simply outdated, or an element of negative culture is associated with your brand, there is no question that rebranding can be the most important move towards a better future for the company. If you fit into any of the below, then it’s probably time to start thinking about rebranding...

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Google: Nearly 50 Percent Of Olympics-Related Searches Coming From Mobile Devices

Google: Nearly 50 Percent Of Olympics-Related Searches Coming From Mobile Devices | Search Engine Marketing Trends | Scoop.it

Even though large sporting events such as the Super Bowl have seen their share of mobile traffic, the current Olympic Games are the first truly multi-platform global sporting event. During the first two days of the Olympics, smartphone and tablet searches approached 50 percent of overall search query volume according to Google. In one case, Japan, it exceeded it (55 percent).

Australia, the UK and US all saw mobile (tablet + smartphones) query volumes reaching into the high 40s: 45 percent, 46 percent and 47 percent respectively of total search queries.

 

 

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13 Steps to Writing for SEO

13 Steps to Writing for SEO | Search Engine Marketing Trends | Scoop.it

If you’re a blogger…or someone who runs any sort of website, SEO (search engine optimization) is the thing you focus on (it should be in the top five, anyhow). But how do you write for SEO? Surely, you can’t just fire up your laptop and write and write and write, click publish, and think that everything will work out on its own.

That’s not quite how SEO works. Sorry, folks, but it takes some effort. The effort is well worth it in the long run, however. Here are a few pointers that will get you in moving — or writing — in the right direction...

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Google Shutting Down Business Video, Team Apps, Listen, Company Blogs

Google Shutting Down Business Video, Team Apps, Listen, Company Blogs | Search Engine Marketing Trends | Scoop.it

Google intends to shut down a number of its seldom-used web applications and services. The company will phase out its Google Apps for Teams and Video for Business services, a number of company blogs, and the Google Listen podcast platform...

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15 Tips to Speed Up Your Website

15 Tips to Speed Up Your Website | Search Engine Marketing Trends | Scoop.it
After seeing some tweets and analyzing the SEOmoz website, I decided to write some tips and tricks that can decrease pages load time as much as possible. Any search engine wants to provide users a great user experience, just like Google, and a fast site improves overall site quality and increases user satisfaction. Everybody deserves a fast web experience. Some of the following tips are implemented well by SEOmoz, but I will explain them anyway because of their general usefulness.

"Experiments demonstrate that increasing web search latency 100 to 400ms reduces the daily number of searches per user by 0.2% to 0.6%. Furthermore, users do fewer searches the longer they are exposed. For longer delays, the loss of searches persists for a time even after latency returns to previous levels." Google says...

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8 Ways to Discover Content Ideas From Your Readers

8 Ways to Discover Content Ideas From Your Readers | Search Engine Marketing Trends | Scoop.it

Are you looking for creative ways to discover what your readers’ interests are?Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That’s your online content.

By watching which items disappear quickly, you learn what your audience truly wants. That’s the content that satisfies their hunger. And that’s what you need to give them...

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Putting it All Together

Putting it All Together | Search Engine Marketing Trends | Scoop.it

Do You Learn Visually?

A lot of people who sell stuff in the search space tend to over-simplify SEO. To boil it down to a single number. But search is *amazingly* complex. complex.Each keyword and each market has its own unique characteristics.

If you learn visually and want to get a look under the hood, check out this infographic on how Google works. You may want to save a copy of it to your hard drive (right click on the image and "save as"). As you learn more about search it will help you fill in the pieces a bit quicker...

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Facebook Working on Better Search, But Won’t Rival Google, Engineer Confirms

Facebook Working on Better Search, But Won’t Rival Google, Engineer Confirms | Search Engine Marketing Trends | Scoop.it
Facebook is working to improve internal search for the social network. Also, don’t expect Facebook to become a direct web search competitor to Google any time soon. That’s the official word from Facebook engineer and former Googler Lars Rasmussen.
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Google acquires Wildfire, maker of social marketing software

Google acquires Wildfire, maker of social marketing software | Search Engine Marketing Trends | Scoop.it

Google today announcedthat it agreed to acquire Wildfire Interactive, a social media marketing software company that is a popular solution for managing pages and apps across platforms.Terms of the deal have not been disclosed, but AllThingsD reports that it could be around $250 million, plus earnouts and employment agreements. Wildfire was widely expected to be acquired this summer, after other major players in the space — Buddy Media, Vitrue, Involver — were also bought...

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Facebook Brings Explicit Sharing To Open Graph

Facebook Brings Explicit Sharing To Open Graph | Search Engine Marketing Trends | Scoop.it

Ever since its introduction, Open Graph has slowly changed the Internet in Facebook’s favor. The social network is now the default and preferred method for signing in on various apps and Web sites. It’s easy for the consumer and the app gets the added advertising from having their users post stories from said app to their Facebook Timeline. Now Facebook is taking it to the next level...

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This Infographic Shows Why Google+ Is a Ghost Town

This Infographic Shows Why Google+ Is a Ghost Town | Search Engine Marketing Trends | Scoop.it

There’s a lot of conflicting data out there about Google+. A few studies over the past few months have portrayed the fledgling social network as relatively moribund, but another recent report from Experian Hitwise says visits to the network are growing substantially, hitting 34.9 million for the week ended Aug. 4 compared to 21.9 million visits for the week ended July 21 — a 59% jump in two weeks.

Whether the network is thriving or not, this research from Umpf, a UK-based social media firm, shows that activity on G+ is low compared to other social networks.

To prove the point, Umpf analyzed 100 online news stories across G+, Facebook, LinkedIn and Twitter. The company then determined the average number of users per 100 million likely to share a story. As the infographic below shows, the gulf between G+ and Twitter in this regard is stark: Only six G+ users out of 100 million shared, compared to 197.3 out of 100 million for Twitter. The difference wasn’t as large for Facebook and LinkedIn, but G+ was still a distant fourth.

What do you think? Is this a fair comparison?

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How to Increase Your Facebook Fans and Twitter Followers

How to Increase Your Facebook Fans and Twitter Followers | Search Engine Marketing Trends | Scoop.it

You’ve just launched your Twitter and Facebook page. You’re excited to engage with thousands of fans and followers and possibly get a customer or two.

Fast forward two months. You have 20 Facebook fans and 30 Twitter followers. Half of them are spam. You realize no one notices or cares that you’re on social media.

What do you do?

In this blog post I’ll break down some tactics you can try to build a stronger social media impact and a bigger following. These tactics can work for almost any business, whether it’s a SaaS (Software as a Service), ecommerce, or any brick-and-mortar store.

First, let’s cover the different types of followings you can get...

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Up Close: Gmail In Google Search Results Field Trial

Up Close: Gmail In Google Search Results Field Trial | Search Engine Marketing Trends | Scoop.it

Google released a “field trial” today allowing people who enroll to do Google searches and get information from their Gmail messages mixed in with their web results. Don’t worry. Only those enrolled see their own messages this way. Below, a look at how it works...

 

 

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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | Search Engine Marketing Trends | Scoop.it

Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.

 

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August 2012 Google Webmaster Report: Panda 3.9, New Link Notifications & PageRank Update

It is time for the monthly Google Webmaster report where we share all the latest Google SEO related topics of the past month and recap you on anything particularly new going on in the search results.The ongoing WebmasterWorld thread has chatter about the PageRank update and then some discussion around weird messages about blocked pages in Google Webmaster Tools, and finally the normal ranking fluctuation chatter. Outside of that, the start of the month has been pretty quiet...

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5 Reasons Why You Should Use Pinterest as an Internet Marketing Tool | Search Engine Academy

5 Reasons Why You Should Use Pinterest as an Internet Marketing Tool | Search Engine Academy | Search Engine Marketing Trends | Scoop.it
Why should you use Pinterest as an Internet marketing tool? Because it's a social media craze that is growing faster than Twitter, Facebook and Google.
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Facebook Ads Improve Results for Search Campaigns

Facebook Ads Improve Results for Search Campaigns | Search Engine Marketing Trends | Scoop.it

Want to increase your conversions from search and lower your cost per acquisition? Consider an investment in Facebook ads. Facebook advertising opens the door to increased visibility, giving people a reason to get interested and find out more...

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3 Ways to Use Social Media to Improve Your Search Rankings

3 Ways to Use Social Media to Improve Your Search Rankings | Search Engine Marketing Trends | Scoop.it

How to use social media marketing to improve SEO to your website with quality content, backlinks, social sharing buttons, call-to-action and branding.

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23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality? | Search Engine Marketing Trends | Scoop.it

Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike...

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88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos

88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos | Search Engine Marketing Trends | Scoop.it
Keeping a steady flow of relevant images, blog posts and videos coming to promote your local business is challenging. Use this list of 88 creative content ideas to keep your company’s editorial calendar full and increase your visibility.
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Visualizing SEO (Search Engine Optimization)

Visualizing SEO (Search Engine Optimization) | Search Engine Marketing Trends | Scoop.it

To advertise your goods you build a website, which requires the best use of SEO (Search Engine Optimization) techniques. Without them you’ll have constantly have doubt you’re ranking high as possible on the search page of Google and every other search engine. To distill it down, it’s a technique to build visibility of your website online, by making sure that search engines recognize your pages, and give them maximum exposure.

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