Search Engine Marketing Trends
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Search Engine Marketing Trends
Search engine optimization and social media marketing related latest news, trends etc. for rapid growth over internet marketing sphere.
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The Google Zebra Algorithm Update and What You Can Do To Prepare

The Google Zebra Algorithm Update and What You Can Do To Prepare | Search Engine Marketing Trends | Scoop.it

Recently, a certain search engine’s algorithm updates have not been so nice to most of the web. These Agents of G.O.O.G.L.E (yes I’m a Marvel fan!) arrive quietly, then tear relentlessly through the fabric of our very SEO souls! And what makes these updates even more frightening (and creepy) is these kill shots come in the form of cute and cuddly animals. I mean who would be afraid of a cute little Penguin…awe…or that cuddly Panda? And when was last time crowds ran screaming “The Hummingbird is coming…run for your lives!”? Never!

Well, the animal pain train is on its way again and this time its newest addition comes directly from the plains of Africa – code named  “Zebra” or as I like to call it “Your eCommerce store is toast…losers”!  Really, G.O.O.G.L.E should stop patronizing us and start giving these updates appropriately scary names like Gargoyle or Dragon, Sabertooth or Piranha! How many people would try to game the system when G.O.O.G.L.E Piranha is on its way? The question is, who will G.O.O.G.L.E Zebra hoof stomp with their so-called “Merchant Quality Update”?

Read more: http://www.searchenginejournal.com/google-zebra-merchant-doom/74067

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Richard Platt's curator insight, November 17, 2013 11:52 AM

Google getting bad press for stomping on company websites unfairly?   Have a look for yourself and you decide

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Down With Toolbar PageRank And Up With... What?

Down With Toolbar PageRank And Up With... What? | Search Engine Marketing Trends | Scoop.it

I’ve never been a big fan of Google’s Toolbar PageRank (TBPR) because, as you may know, it’s a metric that isn’t updated very often. It’s also been thrown around too much as a metric that gauges quality — and I’ve been doing this long enough to know that many lower-TBPR sites/pages (and new sites with no TBPR) can be incredibly beneficial for sending you traffic that converts.

Relying on TBPR to determine suitable link partners eliminates loads of good stuff. Let’s say that there’s a great new post that’s unranked, and it would be a perfect fit for your site, but since it has no TBPR yet, you just move on. That post could get tweeted 10k times, and if you’d had a link there, you could have potentially gotten 50 new customers.

Read more: http://searchengineland.com/down-with-toolbar-pagerank-and-up-with-what-175886

 

 

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21 of the Best #Hashtag Tools

21 of the Best #Hashtag Tools | Search Engine Marketing Trends | Scoop.it

Hashtags are extremely useful social media tools that can help you get more exposure, improve your social media reach and create successful social media campaigns.

However, coming up with great hashtags and then tracking them is not always as easy as it seems. Here is a list of some of the best hashtag tools on the market:

Read more: http://www.steamfeed.com/21-best-hashtag-tools/

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How To Leave Anonymous Business Reviews In Google+

How To Leave Anonymous Business Reviews In Google+ | Search Engine Marketing Trends | Scoop.it

For a long time, I’ve had some doctor friends complaining to me that once Google Places changed over to the new Google+ format, all their patients lost the ability to leave anonymous reviews (thus hurting their business and their rankings).

They asked me what to do; and I, in turn, asked my fellow SEO friends what to do.

No one really had a good answer, except to start leaving reviews on doctor-specific sites like healthgrades.com and vitals.com. That never seemed like a good answer to me, so I kept searching. Even answers from Google staff (in Google Groups) don’t shed much light on the situation:

Read more: http://searchengineland.com/how-to-leave-anonymous-business-reviews-in-google-174532

 

 

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Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent

Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent | Search Engine Marketing Trends | Scoop.it

Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google.

The study involved 315 US business locations. These are not independent, small businesses. SIM Partners typically works with national-local businesses that have national brands but local offices, hotels or stores. According to the report all the locations used bulk upload verification. However, the principles and tactics should be applicable to local SEO for SMBs as well.

Read more: searchengineland.com/report-basic-local-optimization-steps-boosted-serp-visibility-by-179-percent-175644

 

 

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SEO & Social Media Alignment

SEO & Social Media Alignment | Search Engine Marketing Trends | Scoop.it

I recently presented at SMX East on how SEO and Social teams can no longer operate separately. Why? Because social media is playing an ever-more important role in SEO, and it has the potential to be disruptive to the status quo.

Read more: http://searchengineland.com/seo-social-media-alignment-174775

 

 

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The Evolution of 'Not Provided' [Infographic]

The Evolution of 'Not Provided' [Infographic] | Search Engine Marketing Trends | Scoop.it

Over the last few weeks the SEO and online marketing industry went in to a mini melt down as Google took a massive leap towards 100% ‘not provided’ keywords.

It’s been happening for years.  Google have stated that for privacy reasons, they are moving forward towards not reporting on keyword data from organic search.

We have had plenty of clients hearing the news and sending email’s across trying to find out what it all means, so we decided to put together this infographic to try to clear up some of the confusing information that surrounds the topic.

Read more: http://www.louderonline.com.au/evolution-provided-infographic/

 

 

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9 Tips For Getting Free Clicks Through Google News

9 Tips For Getting Free Clicks Through Google News | Search Engine Marketing Trends | Scoop.it

News is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” Kurt Loder, American journalist.

Consider this: does the above quote describe the content of your website? Does your website publish a continuous flow of fresh content about current events? Perhaps you publish frequent reports of local activities, the goings-on within a niche industry or a specialized area of interest? Do you publish a regularly-updated blog with timely commentary?

Read more: http://searchengineland.com/9-tips-for-getting-free-clicks-through-google-news-172172

 

 

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AlainBKK's curator insight, October 22, 2013 9:22 AM

Thanks for those very interesting tips to get free clicks through Google News...

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Facebook Pages For Places Getting Review Buttons

Facebook Pages For Places Getting Review Buttons | Search Engine Marketing Trends | Scoop.it

Facebook is adding review buttons to pages for places, located between the like button and the messages button, joining the follow button spotted earlier this week by reader Matteo Gamba of Wimdu, who also shared the screenshots for this post.

The screenshot below shows the step-by-step process of a review of the Wimdu Facebook page, in which users who click the review button are prompted to review Wimdu, and then prompted to review more places. Their reviews of Wimdu are displayed both as News Feed posts and right-hand-side ads.

Readers: Are you seeing the review button on pages for places?

Read more: http://allfacebook.com/review-button-places-pages_b126003

 

 

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Bing Gives IE11 Users A Quick Look At The Top Search Result With New "Pre-Rendering" Feature

Bing Gives IE11 Users A Quick Look At The Top Search Result With New "Pre-Rendering" Feature | Search Engine Marketing Trends | Scoop.it

Bing released a new search feature today that “almost instantly” renders the associated page of the top search result when clicked. With the goal of providing a “faster end-to-end search experience,” the new “pre-rendering” feature is currently available only to IE11 users.

According to the announcement, this update follows a series of recent updates by Bing to minimize the search completion time, staring with Snapshot released in June of last year. The company rolled out its auto-suggest “Ghosting” feature in February, claiming it speeds up search time by 16 percent, reducing both clicks and typing time.

Read more: http://searchengineland.com/bing-pre-rendering-search-features-offers-ie11-users-look-at-first-result-174201

 

 

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Google And SEO Communications: Swahili Vs. Latin

Google And SEO Communications: Swahili Vs. Latin | Search Engine Marketing Trends | Scoop.it

There are many in the SEO community that get very frustrated with Google, and one of the reasons for this is simple: there is a communications gap.

This is not a simple case of US English vs. UK English, but more like Swahili vs. Latin. Many publishers — and many who profess to be SEO professionals — get upset or angry every time Google communicates. In fact, I’d suggest this Eye Chart captures how many feel Google communicates:

Read more: http://searchengineland.com/google-and-seo-communications-swahili-vs-latin-173651

 

 

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AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]

AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report] | Search Engine Marketing Trends | Scoop.it

With two months of enhanced campaigns behind us, RKG’s Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable; however, the effects were seen in smartphones where CPCs dropped significantly after the transition.

RKG transtioned most campaigns to enhanced in late June after refining changes to its in-house bidding technology. As the graph below shows, CPCs dropped dramatically after the transition. The agency offers two reasons for the huge drop: 1. bids were lowered in response to weaker ROI on smartphones 2. it became easier to target cheaper tail keywords on mobile.

Read more: http://searchengineland.com/adwords-smartphone-cpcs-drop-sharply-after-enhanced-campaigns-transition-rkg-report-173992

 

 

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Google Launches Fix To Stop Mugshot Sites From Ranking: Google's MugShot Algorithm

Google Launches Fix To Stop Mugshot Sites From Ranking: Google's MugShot Algorithm | Search Engine Marketing Trends | Scoop.it

On Thursday, Google released yet another algorithm update, no – not the Penguin update, but an algorithm to combat mugshot web sites from showing up highly in their search results.

In February, Jonathan Hochman wrote a story here named Why Google Should Crack Down Harder On The Mugshot Extortion Racket. That story, according to Google’s head of search spam, Matt Cutts, “was a major spark” for the reason Google began working on this algorithm. Matt also cited Jonathan’s post from yesterday, as opposed to the major New York Times story on the update.

Read more: http://searchengineland.com/google-launches-fix-to-stop-mugshot-sites-from-ranking-googles-mugshot-algorithm-173672

 

 

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Schema 101: How To Implement Schema.org Markups To Improve SEO Results

Schema 101: How To Implement Schema.org Markups To Improve SEO Results | Search Engine Marketing Trends | Scoop.it

Schema markup has been on the SEO radar for almost two years now, and its importance continues to grow. Schema.org “provides a collection of schemas, i.e. html tags, that webmasters can use to markup their pages in ways recognized by major search providers.” Schema.org is preferred by Google over RDFa or microformats. (See Why microdata? Why not RDFa or microformats?)
Read more: http://www.searchenginejournal.com/schema-101-how-to-implement-schema-org-markups-to-improve-seo-results/58210/

 

 

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5 Analytics Focal Points for Proactive SEO Tacticians

5 Analytics Focal Points for Proactive SEO Tacticians | Search Engine Marketing Trends | Scoop.it

I had the wonderful opportunity to speak last week at SES Chicago in the "Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic" session. As part of that session, I discussed how continual monitoring of five areas of analytics can help you become a proactive SEO tactician.

Analytics are a great tool for aiding in SEO management, as it relates to driving traffic and assessing the conversion potential of our site traffic. However, the only way to get the most out of analytics is to review it with an eye for granularity and segmentation.

Read more: http://searchenginewatch.com/article/2306021/5-Analytics-Focal-Points-for-Proactive-SEO-Tacticians

 

 

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The Return Of Pegman And Other New Google Maps Features

The Return Of Pegman And Other New Google Maps Features | Search Engine Marketing Trends | Scoop.it

New Google MapsThe new full-screen Google Maps were announced this summer at Google’s developer conference. However, the company is still rolling it out to users. Today on the Google LatLong blog, a number of new (or returning) features were introduced.

Among them, the “Pegman” Street View icon is back. He/it appears in the lower right corner of the map. Click it and you’ll see highlighted areas on the map (in blue) that give you access to Street View images. Mouse over those areas and you get a thumbnail preview.

Read more: http://searchengineland.com/the-return-of-pegman-and-other-new-google-maps-features-176314

 

 

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Google Analytics: Avoiding Premature Speculation

Google Analytics: Avoiding Premature Speculation | Search Engine Marketing Trends | Scoop.it

Most of us use Google Analytics – it’s free, it’s accurate and it’s brilliant. One of my challenges as an SEO is to regularly educate clients on how to actually interpret Google Analytics and understand what it all means.

With Google recently encrypting keyword referral data and no longer providing us with the terms users used to find our sites, it’s more important than ever to understand key performance indicators and avoid reacting from data that doesn’t paint an accurate picture of the situation.

Read more: http://www.searchenginejournal.com/google-analytics-avoiding-premature-speculation/71757/

 

 

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Google's Starting To Enforce Smartphone Penalties: The Evidence

Google's Starting To Enforce Smartphone Penalties: The Evidence | Search Engine Marketing Trends | Scoop.it

In June, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience. The company didn’t say exactly when these changes would be rolling out, but only said it planned “to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.”

These smartphone misconfiguration errors include faulty redirects like app interstitials or homepage redirects, and smartphone-only errors such as unplayable videos, smartphone-only 404 pages and serving 404 pages or redirects when equivalent content exists on the desktop site.

Read more: http://searchengineland.com/googles-starting-to-enforce-smartphone-penalties-175009

 

 

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Hummingbird Unleashed

Hummingbird Unleashed | Search Engine Marketing Trends | Scoop.it

Sometimes I think that us SEOs could be wonderful characters for a Woody Allen movie: We are stressed, nervous, paranoid, we have a tendency for sudden changes of mood...okay, maybe I am exaggerating a little bit, but that's how we tend to (over)react whenever Google announces something.

Read more: http://moz.com/blog/hummingbird-unleashed

 

 

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120 Marketing Tactics for New Blogs [Infographic]

Millions of brands are now incorporating their traditional plans in their online marketing campaigns. The need to further reach out to their potential customers is the motivation of modern marketers to look for effective ways on how they can connect and engage with their targeted audience.

Blogging is one of these cost-efficient, proven and tested ways for a successful online marketing campaign. It offers several benefits such as user interaction (comments, shares), customer acquisition and higher rankings on SERPs given that search engines favor fresh over old content.

Read more: http://www.searchenginejournal.com/120-marketing-tactics-new-blogs-infographic/68214/

 

 

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App Store Competitive Intelligence: Creating Winners In App Store Optimization

App Store Competitive Intelligence: Creating Winners In App Store Optimization | Search Engine Marketing Trends | Scoop.it

For many web marketers making the transition to the mobile app ecosystem, the parallels between web and app are staggering. One of the best things about the app ecosystem is that it’s a blank page where marketers can learn from past successes… and past mistakes. Partially due to this, the app ecosystem has grown and matured faster than any other platform in history. Unfortunately, us app marketers haven’t necessarily learned all the good lessons from web marketing. One of those lessons is the importance of — and techniques for — competitive intelligence.
Read more: http://www.searchenginejournal.com/app-store-competitive-intelligence-creating-winners-app-store-optimization/69471/

 

 

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7 Ways to Fail Miserably With Content Marketing

7 Ways to Fail Miserably With Content Marketing | Search Engine Marketing Trends | Scoop.it

The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but for some reason it just won’t take off.

You aren’t alone, so don’t beat yourself up. Instead, start with an objective review of what content working and what is not. But before you audit your own activities, make sure you know what to look for.

Read more: http://www.searchenginejournal.com/7-ways-fail-miserably-content-marketing/69435/

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3 Facebook Metrics That Don’t Mean What You Think They Mean

3 Facebook Metrics That Don’t Mean What You Think They Mean | Search Engine Marketing Trends | Scoop.it

There are dozens of Facebook metrics. Even the most popularly used metrics are largely misunderstood (make sure you check out this glossary of terms!).

This is especially the case for admins whose source of metrics knowledge is within posts or within web Insights only. I encourage you to look beyond these surface level metrics and dig into your exports — this is where marketing gold is found!

Read more: http://www.jonloomer.com/2013/10/07/facebook-metrics-meaning-confused/

 

 

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5 Ways PPC Can Make You A Smarter Marketer

5 Ways PPC Can Make You A Smarter Marketer | Search Engine Marketing Trends | Scoop.it

I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get smart by being lazy, complacent or having campaigns run on autopilot.

PPC smarts come from rolling up your sleeves and getting your hands dirty with data, analysis, and data-driven decisions. In this article, I’ll cover several ways in which PPC can make you super smart.

Read more: http://searchengineland.com/5-ways-ppc-can-make-you-a-smarter-marketer-172904

 

 

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Google On Original Content Related To Product Descriptions

Google On Original Content Related To Product Descriptions | Search Engine Marketing Trends | Scoop.it

Original and unique content is always something Google says is a very important aspect of ranking and providing value. But what about when you sell a commodity item that everyone else sells, like pens or home appliances and so on?

You and a thousand other web sites are given the same photos, product descriptions, specifications, videos and so on from the manufacturer that everyone else gets. What makes your content better without you doing something better with the content manually?

Read more: http://www.seroundtable.com/google-original-content-17485.html

 

 

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