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The Link Builder's Brick Wall, And How To Vault It

The Link Builder's Brick Wall, And How To Vault It | Search Engine Marketing Trends | Scoop.it

After having more of a management role in my company for the last few years, I’d almost forgotten how easy it is to burn out when it comes to link building. But lately, I’ve been in the trenches myself, and I’ve approached that brick wall that we all hit at some point.

 

Luckily, I’ve learned a few tricks to help me, and my employees, whenever we’re ready to throw our hands in the air and walk out. And I’ll share them with you here.

 

Read more: http://searchengineland.com/link-builders-brick-wall-182545

 

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How to future-proof your SEO

How to future-proof your SEO | Search Engine Marketing Trends | Scoop.it

A long time ago, people used to talk more about sustainable SEO. I don’t know exactly when the whole discussion died down (as a trend, of course), but today, I see very few people talking about it, and fewer still practice it.

Sustainable SEO is all about quality. It’s about truth, genuineness, and “being natural” as opposed to “acting natural.” Many people say SEO has changed vastly; experts say SEO is re-inventing itself. Matt Cutts says Google is becoming even smarter, and industry publications are alive with gurus constantly discussing Google’s rapidly evolving algorithms.

But while it’s fun to debate and discuss Google’s latest algorithm changes, all you really need to know is what one ex-Google employee said: Forget SEO. Build your content as if there was no Google. Craft your marketing campaigns like there are just people out there to please, not search engines to placate.

In doing so, you’ll actually be practicing the most powerful and safe SEO strategy: Sustainable SEO.

Read more at http://venturebeat.com/2013/03/27/how-to-future-proof-your-seo/

 

 

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Manish Puranik's curator insight, August 2, 2013 12:24 AM

Sustainable SEO is all about quality. It’s about truth, genuineness, and “being natural” as opposed to “acting natural.”

Igniva Solutions's comment, September 23, 2013 9:07 AM
@Manish Puranik You are so right!
Manish Puranik's comment, September 23, 2013 10:21 AM
Dear Seorce and Igniva, thank you and Welcome to my page! I will try my level best not to disappoint you and also would love to learn what topics would you like to read about on this page. All suggestions, comments and feedback are welcome!
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50+ Google Analytics Resources - The 2014 Edition

50+ Google Analytics Resources - The 2014 Edition | Search Engine Marketing Trends | Scoop.it

Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an old dog new tricks, but whether you’re a beginner at analytics or an expert, there is untapped wisdom in the posts below.

Read more: http://blog.kissmetrics.com/google-analytics-resources-2014/

 

 

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The Definitive Guide to Recovering From a Manual Search Penalty

The Definitive Guide to Recovering From a Manual Search Penalty | Search Engine Marketing Trends | Scoop.it

A search penalty is a fearsome thing. It’s the grown-up equivalent of “come to the principal’s office,” but the consequences are far worse. Once you’ve been hit with a manual penalty from Google, what do you do? Here is your answer — the definitive guide to recovering from a manual search penalty. This is the give-it-to-me-like-it-is approach to doing one of the toughest tasks in the business — recovering from a penalty.

Read more: http://www.searchenginejournal.com/definitive-guide-recovering-manual-search-penalty/88057/

 

 

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The Link Builder's Brick Wall, And How To Vault It

The Link Builder's Brick Wall, And How To Vault It | Search Engine Marketing Trends | Scoop.it

After having more of a management role in my company for the last few years, I’d almost forgotten how easy it is to burn out when it comes to link building. But lately, I’ve been in the trenches myself, and I’ve approached that brick wall that we all hit at some point.

 

Luckily, I’ve learned a few tricks to help me, and my employees, whenever we’re ready to throw our hands in the air and walk out. And I’ll share them with you here.

 

Read more: http://searchengineland.com/link-builders-brick-wall-182545

 

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Facebook Will Now Tell You What's Most Popular On Facebook

Facebook Will Now Tell You What's Most Popular On Facebook | Search Engine Marketing Trends | Scoop.it

Facebook will now surface trending topics alongside the News Feed, using a new product the company simply calls "trending." Trending will show a personalized list of popular topics for each user, combining their interests with content getting the most attention across the entire platform, Facebook announced on Thursday.

 

Read more: http://mashable.com/2014/01/16/facebook-trending/

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168 Case Studies On Generating Traffic From 124 Experts

168 Case Studies On Generating Traffic From 124 Experts | Search Engine Marketing Trends | Scoop.it
Here are 168 Case Studies on generating traffic from 124 experts broken down into 9 chapters. Each chapter consists of detailed, step by step case studies.
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Google’s Matt Cutts On Search Spammers: "We Want To Break Their Spirits"

Google’s Matt Cutts On Search Spammers: "We Want To Break Their Spirits" | Search Engine Marketing Trends | Scoop.it

In episode number 227 of This Week in Google on the TWiT network, Google’s head of search spam Matt Cutts answered some questions from the hosts Leo Laporte and Jeff Jarvis. In one question, Matt explained that Google aims to “break the spirits” of spammers in order to encourage them to change their course of action.

The question was posed to Matt from Jeff Jarvis, a well-known journalist and professor, asking him what he learned about the psychology behind spam and spammers. Matt responded that to reduce spam, it is not just about denying the primary goal of earning money but frustrating them to a point, where you break their will and desire to spam.

 

 

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Nine0Media's curator insight, February 20, 2:10 PM

The man speaks, but is Matt Cutts always leading us in the right direction? #DIYSEO #SEO

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Google's Matt Cutts: Link Spamming Google For A Specific Time Period? Then Mass Disavow Those Links.

Google's Matt Cutts: Link Spamming Google For A Specific Time Period? Then Mass Disavow Those Links. | Search Engine Marketing Trends | Scoop.it

In a recent video released by Matt Cutts, Google’s head of search spam, Matt answered the question, “How can a site recover from a period of spamming links?”

The example given was when Interflora was penalized by Google for buying links and only was penalized for 11 days. The question was, how can a site with a penalty get their rankings back in 11-days like Interflora?

Read more: http://searchengineland.com/googles-matt-cutts-link-spamming-google-for-a-specific-time-period-then-mass-disavow-those-links-179445

 

 

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When Should You Overhaul Your PPC Account Structure?

When Should You Overhaul Your PPC Account Structure? | Search Engine Marketing Trends | Scoop.it

Let’s start by looking at a hypothetical scenario:

You’ve just been put in charge of a PPC account — either in-house or as part of an agency shakeup. It’s an account with a lot of history, and it is hitting goals, but…

After a few days spent familiarizing yourself with this account, you come to the conclusion that it’s not structured the way you would like. You sense a lot of opportunities for improvement: ad groups with too many keywords, budgets being eaten up by broad terms, keywords cannibalizing traffic from each other… and so on.

It’s at this point you need to come to a decision about how you’re going to move forward with the account:

    Start gradually tweaking things within the current structure to generate improvements?

- Or -

    Knock it all down and start from scratch?

Read more: http://searchengineland.com/when-should-you-overhaul-your-ppc-account-178285

 

 

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Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding

Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding | Search Engine Marketing Trends | Scoop.it

Google rolled out a major change to AdWords this week by introducing CPM bidding by viewable impressions. This change was first noticed by Kim Clinkunbroomer of Philly Marketing Labs.

Rather than charging advertisers on the traditional model of served impressions, this change to CPM bidding means that advertisers will be charged based on ad impressions that can actually be viewed in-screen by users. All campaigns running on the Google Display Network will now have this option.

Read more: http://www.searchenginejournal.com/google-introduces-change-adwords-pay-viewable-impression-cpm-bidding/79547/

 

 

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8 Reasons Your Reconsideration Request Will Fail

8 Reasons Your Reconsideration Request Will Fail | Search Engine Marketing Trends | Scoop.it

Removing a manual unnatural links penalty can be extremely difficult. If you've gone through the process then you're likely familiar with the mixture of excitement and fear that comes with seeing "All Messages (1)" in Google Webmaster Tools after filing for reconsideration.

Will you see "Manual Spam Action Revoked"? Or will it be the dreaded, "Links to your site violate Google's quality guidelines"? Getting the latter message means that your reconsideration request has not been successful and that more work needs to be done in order to lift your penalty.

Read more: http://searchenginewatch.com/article/2308074/8-Reasons-Your-Reconsideration-Request-Will-Fail

 

 

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Bing Officially Shuts Down Bing Shopping

Bing Officially Shuts Down Bing Shopping | Search Engine Marketing Trends | Scoop.it

In August, Microsoft announced they will close Bing shopping. Bing replaced it with Product Search, which simply integrates product results within Bing search results rather than in a separate destination.

Today, if you try to go to the Bing Shopping destination, i.e., bing.com/shopping — you are redirected to Bing’s home page.

Read more: http://searchengineland.com/bing-officially-shuts-down-bing-shopping-177842

 

 

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In Quality Raters' Handbook, Google Adds Higher Standards For "Your Money Or Your Life" Websites

In Quality Raters' Handbook, Google Adds Higher Standards For "Your Money Or Your Life" Websites | Search Engine Marketing Trends | Scoop.it

Google’s continuing push toward identifying expertise and authority on the web takes another step in the form of a new type of website/landing page classification: “Your Money or Your Life.”

It’s explained in detail in a new version of Google’s “Search Quality Ratings Guidelines” — the document that’s used by the company’s cadre of human Search Quality Raters. Version 4.2 (dated June 7, 2013) of that private document recently leaked online via a private SEO community and a Search Engine Land reader shared it with us. A Google spokesperson has confirmed for us that the document is legitimate.

Read more: http://searchengineland.com/quality-raters-handbook-your-money-or-your-life-177663

 

 

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The Opportunity in Typography for Conversions - With Proof

The Opportunity in Typography for Conversions - With Proof | Search Engine Marketing Trends | Scoop.it

I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography.

 

That’s right. When used strategically, typography can make that crucial first impression for your users. By using the right typeface choices and styles, you can enhance the character of your site and set a tone of voice that reinforces what your words say and influences how your words are perceived.

 

Read More: http://www.searchenginejournal.com/opportunity-typography-conversions-proof/103041/

 

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Someone Outranking You With Your Own Content? Use The New Google Scraper Report

Someone Outranking You With Your Own Content? Use The New Google Scraper Report | Search Engine Marketing Trends | Scoop.it

One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help.

Read more: http://searchengineland.com/google-scraper-tool-185532

 

 

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What I Learnt From Beating Google’s First Update of 2014

What I Learnt From Beating Google’s First Update of 2014 | Search Engine Marketing Trends | Scoop.it

For those of us who track our own websites, you may have noticed a Google update roll out on the 8th of January that’s been causing large fluctuations in the SERPs since then. This was the 6th largest update in a year according to DejanSEO, and hundreds more can’t stop talking about it over at SERoundTable and WebmasterWorld.

Personally, a site of mine was set back nearly 130 spots. It dropped from rank 5 to rank 131, and over the course of 3 weeks, I continually tested in order to understand what the update had done. After some minor changes, I successfully pushed my site back up all the way to rank 5 again.

Read more: http://www.searchenginejournal.com/learnt-beating-googles-first-update-2014/89323/

 

 

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Announcing the Brand New Beginner's Guide to Social Media

Announcing the Brand New Beginner's Guide to Social Media | Search Engine Marketing Trends | Scoop.it
It is my great honor and pleasure to announce a second beginner's guide from Moz: The Beginner's Guide to Social Media. Level-up your game and take a look; we hope you enjoy it!
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Should we move to an all HTTPS web?

Should we move to an all HTTPS web? | Search Engine Marketing Trends | Scoop.it

HTTPS EverywhereThere was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so you can make an informed decision on what to do and I’ll tell you what we will do.

Read more: http://yoast.com/web-https/In light of recent changes in search engines, it makes sense to move your website to HTTPS. This post explores the reasons and benefits.

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Google Hummingbird Friendly Content Marketing Tips

Google Hummingbird Friendly Content Marketing Tips | Search Engine Marketing Trends | Scoop.it

The Google Hummingbird algorithm rebuild has been a hot topic of late. There are literally hundreds of blog posts and articles analyzing exactly what Hummingbird is, why it was engineered in the first place, and how to adjust reporting and client expectations when keywords hold far less weight than they once did.

Rather than rehash the ideas of others or take more stabs in the dark at what Hummingbird is, this post aims to overview several types of content that are more likely to be Hummingbird-friendly. Realistically, if you have followed Google’s direction and focused on generating quality content, you are already ahead of the game.

Read more: http://www.searchenginejournal.com/google-hummingbird-friendly-content-marketing-tips/79111/

 

 

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Nine0Media's curator insight, February 20, 2:12 PM

This is a good breakdown of the Hummingbird update and the effects. If you stayed to the basics of white hat seo and staying active in Social Media then you would benefit from this Algo update.  Good read here. #DIYSEO #SEO #Nine0Media

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5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers

5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers | Search Engine Marketing Trends | Scoop.it
While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives.
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10 Things RTB Rookies Can Learn From SEM Vets

10 Things RTB Rookies Can Learn From SEM Vets | Search Engine Marketing Trends | Scoop.it

If I were to describe to you a digital media channel in which marketers bid on ad inventory in an auction-based model, would you think of paid search? Of course! But this also describes the relatively new online display category of real-time bidding (RTB) in which banner impressions are sold in a similar fashion.

eMarketer recently released Programmatic Advertising Forecast and Future Growth Trends, in which it projects that RTB digital display ad spending in the US will reach $9.03 billion by 2017 and will represent 29.0% of total U.S. digital display ad spending.

Read more: http://searchengineland.com/10-things-rtb-rookies-can-learn-from-sem-vets-178341

 

 

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Google's Matt Cutts: Stitching Content Makes For Bad Quality Content

Google's Matt Cutts: Stitching Content Makes For Bad Quality Content | Search Engine Marketing Trends | Scoop.it

Google’s head of search spam, Matt Cutts, posted a video today on the topic of “stitching content.” Stitching content is the practice of taking snippets of content from other websites and pasting them on your own site, with citations.

Matt Cutts basically said it is not a good technique that will lead to rankings in Google. Matt actually said that Yahoo “hated this technique” and considered that “spam.”

Read more: http://searchengineland.com/googles-matt-cutts-stitching-content-is-bad-seo-quality-content-178904

 

 

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Amer Grozdanic's curator insight, December 6, 2013 5:48 AM

Amer Grozdanic - SEO - Web DEV

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5 Trusted Accounts Every Local SEO Should Have

5 Trusted Accounts Every Local SEO Should Have | Search Engine Marketing Trends | Scoop.it

As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign. Below are five trusted accounts every local SEO should have in their toolkit.

Read more: http://searchengineland.com/5-trusted-accounts-every-local-seo-should-have-178107

 

 

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Why Matt Cutts Is Wrong About Responsive Web Design

Why Matt Cutts Is Wrong About Responsive Web Design | Search Engine Marketing Trends | Scoop.it

Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I’ve never met the man, I recently donated to help him fight Cancer in the Dana Farber Boston Marathon challenge (you should, too). More than anyone, he has been a tireless referee and champion of those who play fairly in this game of gaining visibility in the search results that we call SEO.

When I first started doing SEO, there were no rules for gaining visibility in a way that was fair to clients, search engines and search engine users — but Matt changed all that, making Google’s guidelines crystal clear for all, and stepping in to help when there are gray areas.

Read more: http://marketingland.com/why-matt-cutts-is-wrong-about-responsive-web-design-64715

 

 

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If Link Building Really Is Dead, What Do We Do Now?

If Link Building Really Is Dead, What Do We Do Now? | Search Engine Marketing Trends | Scoop.it
“He’s dead, Jim.” It’s been shouted from the rooftops, from here to Moz and every blog in between, but I guess it isn’t official until the doctor says so: Link building is dead.

 

Read More: http://searchengineland.com/if-link-building-really-is-dead-what-do-we-do-now-176790

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How To Spot Bad Links & Deciding Whether To Take Action

How To Spot Bad Links & Deciding Whether To Take Action | Search Engine Marketing Trends | Scoop.it

Since Google’s Penguin 1.0 update launched in April 2012 (and a recent update on Oct. 4), a painful reality had dawned on us: inbound links could negatively impact on our Google rankings.

Prior to this, the worst an inbound link could do to your site was nothing at all.  Google suddenly changed the rules, and we had to look out for potentially “toxic” links pointing to our sites. Which can be scary, as these links are often out of our control.

Due to the free-for-all nature of link building at the time, many sites were accumulating toxins faster than a chain-smoking alcoholic. In a few short weeks, the talk switched from building links to cleaning up link profiles. It was time to detox and swear off indiscriminate link building.

Read more: http://www.searchenginejournal.com/approved-spot-bad-links-deciding-whether-take-action/72819/

 

 

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