I had the wonderful opportunity to speak last week at SES Chicago in the "Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic" session. As part of that session, I discussed how continual monitoring of five areas of analytics can help you become a proactive SEO tactician.
Analytics are a great tool for aiding in SEO management, as it relates to driving traffic and assessing the conversion potential of our site traffic. However, the only way to get the most out of analytics is to review it with an eye for granularity and segmentation.
Read more: http://searchenginewatch.com/article/2306021/5-Analytics-Focal-Points-for-Proactive-SEO-Tacticians