As online users become more savvy and increasingly reject direct and invasive advertising techniques, content marketing is becoming ever more important. It’s a key way to engage customers and spread brand awareness.
Creating content that is both relevant and valuable to its target audience is at the very heart of effective content marketing. This can be challenging enough in a single language, but if you’re dealing with multiple languages and cultural differences, there are even more issues to consider.
Read more: http://www.searchenginejournal.com/how-to-develop-a-multilingual-content-marketing-strategy/59749/