Google joins the FIDO Alliance, supports its two-factor authentication standard | Search Engine Marketing Trends |

Google's already investing in two-factor authentication, but it's making a bigger commitment to the security method by joining the FIDO (Fast IDentity Online) Alliance's board of directors. Founded in-part by heavyweights Lenovo and PayPal, the group envisions a future where an open standard developed by it will lead to interoperable two-step security that can log users into sites and cloud apps across the web -- not to mention replace passwords as we know them. While support for USB keys are certainly in the works, the group expects to throw its weight behind the likes of NFC, voice and facial recognition, fingerprint scanners and more. There's no telling how soon FIDO's efforts will bear fruit, but the search titan's support should help move things along.

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