Millions of brands are now incorporating their traditional plans in their online marketing campaigns. The need to further reach out to their potential customers is the motivation of modern marketers to look for effective ways on how they can connect and engage with their targeted audience.
Blogging is one of these cost-efficient, proven and tested ways for a successful online marketing campaign. It offers several benefits such as user interaction (comments, shares), customer acquisition and higher rankings on SERPs given that search engines favor fresh over old content.
Read more: http://www.searchenginejournal.com/120-marketing-tactics-new-blogs-infographic/68214/