How to Kill Self-Reported Data | Search Engine Marketing Trends |

Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us?"

While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate picture of the channels and campaigns that are creating engagement and revenue.

The Problem With Self-Reported Data

Self-reported data is frequently subjected to a spectrum of limitations that can ultimately result in a skewed data set that is ignored by the savvy and consumed by the mislead.

The following is likely to erode the reliability of even the best-intentioned data surveys.

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