Search Engine Marketing Trends
6.4K views | +0 today
Follow
Search Engine Marketing Trends
Search engine optimization and social media marketing related latest news, trends etc. for rapid growth over internet marketing sphere.
Your new post is loading...
Your new post is loading...
Scooped by Igniva Solutions
Scoop.it!

When Should You Overhaul Your PPC Account Structure?

When Should You Overhaul Your PPC Account Structure? | Search Engine Marketing Trends | Scoop.it

Let’s start by looking at a hypothetical scenario:

You’ve just been put in charge of a PPC account — either in-house or as part of an agency shakeup. It’s an account with a lot of history, and it is hitting goals, but…

After a few days spent familiarizing yourself with this account, you come to the conclusion that it’s not structured the way you would like. You sense a lot of opportunities for improvement: ad groups with too many keywords, budgets being eaten up by broad terms, keywords cannibalizing traffic from each other… and so on.

It’s at this point you need to come to a decision about how you’re going to move forward with the account:

    Start gradually tweaking things within the current structure to generate improvements?

- Or -

    Knock it all down and start from scratch?

Read more: http://searchengineland.com/when-should-you-overhaul-your-ppc-account-178285

 

 

more...
No comment yet.
Scooped by Igniva Solutions
Scoop.it!

Why My Landing Pages Trump Your SEO and PPC Pages Everytime

Why My Landing Pages Trump Your SEO and PPC Pages Everytime | Search Engine Marketing Trends | Scoop.it

Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to.

But, on the SEO side of things, you don’t hear a lot about “landing pages.” That’s all stuff for ads, right? PPC has “landing pages,” SEO has “optimized pages,” and they tend to be worlds apart.

Read more: http://searchengineland.com/why-my-optimized-landing-pages-trump-your-seo-and-ppc-landing-pages-everytime-167430

more...
Paul Cook's curator insight, September 8, 2014 4:59 PM

I'm just testing... internet things.

Scooped by Igniva Solutions
Scoop.it!

Quality Score Explained By A Former Googler

Quality Score Explained By A Former Googler | Search Engine Marketing Trends | Scoop.it

With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase bids, Quality Score (QS) optimization may be your only way to maintain a high rank without breaking the bank.

While I’ve been a panelist representing Google in Quality Score sessions at more conferences than I can remember, I’ve been meaning to put together some of my insights on the topic for a broader audience. So, here goes...

Read more: http://searchengineland.com/quality-score-explained-by-a-former-googler-166007

 

 

more...
Hein Holthuizen's curator insight, August 11, 2013 4:59 AM

Worth to read but it is getting complicated.