Earlier this year in April, our good friend Pratik talked about the, then upcoming penguin update. It’s official, Google just released version 2 of Penguin.

The first update literally shook the internet. Webmasters had to re-invent themselves and embrace content marketing. Google is wise and is fully committed to their mission of making the search engines friendly and useful for the user.

Honestly, we’ve had ample time to prepare for this update, as Matt Cutts alluded to it many times. For those who are worried, allow me to soothe you a little bit by saying that it will only affect about 2.5% of the internet.

Read more: http://www.searchenginejournal.com/google-just-unleashed-its-penguin-2-0-update/63868/