Search Engine Marketing Trends
6.5K views | +0 today
Follow
Search Engine Marketing Trends
Search engine optimization and social media marketing related latest news, trends etc. for rapid growth over internet marketing sphere.
Your new post is loading...
Your new post is loading...
Scooped by Igniva Solutions
Scoop.it!

Official Google Webmaster Central Blog: A reminder about selling links that pass PageRank

Google has said for years that selling links that pass PageRank violates our quality guidelines. We continue to reiterate that guidance periodically to help remind site owners and webmasters of that policy.

Please be wary if someone approaches you and wants to pay you for links or "advertorial" pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations. The consequences for a linkselling site start with losing trust in Google's search results, as well as reduction of the site's visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google's search results.

If you receive a warning for selling links that pass PageRank in Google's Webmaster Tools, you'll see a notification message to look for "possibly artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank." That's an indication that your site has lost trust in Google's index.

To address the issue, make sure that any paid links on your site don't pass PageRank. You can remove any paid links or advertorial pages, or make sure that any paid hyperlinks have the rel="nofollow" attribute. After ensuring that no paid links on your site pass PageRank, you can submit a reconsideration request and if you had a manual webspam action on your site, someone at Google will review the request. After the request has been reviewed, you'll get a notification back about whether the reconsideration request was granted or not.

We do take this issue very seriously, so we recommend you avoid selling (and buying) links that pass PageRank in order to prevent loss of trust, lower PageRank in the Google Toolbar, lower rankings, or in an extreme case, removal from Google's search results.

 

Read More: http://googlewebmastercentral.blogspot.in/2013/02/a-reminder-about-selling-links.html

more...
No comment yet.
Scooped by Igniva Solutions
Scoop.it!

PageRank: Is There Anything It Can’t Be Applied To?

PageRank: Is There Anything It Can’t Be Applied To? | Search Engine Marketing Trends | Scoop.it

We’ve seen Google’s PageRank algorithm applied to cancer outcome prediction and used to determine molecular shapes and chemical reactions. Now, PageRank is being used to reveal soccer teams’ strategies.

MIT’s technology review points to a paper from Javier Lopez Pena at University College London and Hugo Touchette at Queen Mary University of London, analyzing soccer strategy, and using PageRank in the process.

The abstract for the study says:

We showcase in this paper the use of some tools from network theory to describe the strategy of football teams. Using passing data made available by FIFA during the 2010 World Cup, we construct for each team a weighted and directed network in which nodes correspond to players and arrows to passes. The resulting network or graph provides a direct visual inspection of a team’s strategy, from which we can identify play pattern, determine hot-spots on the play and localize potential weaknesses. Using different centrality measures, we can also determine the relative importance of each player in the game, the 'popularity’ of a player, and the effect of removing players from the game.

 

more...
No comment yet.