International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks | Search Engine Marketing Trends | Scoop.it

We recently had a bit of a head-scratcher with a new e-commerce client and problems with geo-targeting the correct site to the correct region. Basically, the correct site wasn’t targeting the correct region and in most cases “.com” seemed to rank vaguely well everywhere; with the .co.uk and .com.au sites nowhere in their respective regions...