Hot Tactics For Geo-Targeted Ads On Google & Bing | Search Engine Marketing Trends |

At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation.

The session was moderated by Matt Van Wagner (President of Find Me Faster), and featured speakers Kevin Lee (CEO of, Sam Owen (PPC & CRO Account Manager of Hanapin Marketing), and Paul Corkery (Senior Operations Program Manager at Microsoft).

I actually have quite a lot of familiarity with the background technologies used to accomplish geo-targeting (check out my article from 2007, “Geolocation: Core To The Local Space And Key To Click-Fraud Detection” if you want a tutorial on how the locations of Internet users can be identified).

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