The Opportunity in Typography for Conversions - With Proof | Search Engine Marketing Trends |

I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography.


That’s right. When used strategically, typography can make that crucial first impression for your users. By using the right typeface choices and styles, you can enhance the character of your site and set a tone of voice that reinforces what your words say and influences how your words are perceived.


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