We all want the low-hanging fruit, but let’s be honest – the low-hanging fruit is rotten, bruised, and covered with the grubby fingerprints of all the other spoiled brats pawing at it. There’s a time for easy wins, but easy only gets you so far. Sadly, I see too many SEOs putting days or weeks of effort into crafting the perfect low-value scheme, when that same time could’ve easily gone into content that has real staying power and drives sales.
I’m obsessed with “Big Content” lately – resources that go beyond our narrow bins of blog posts, videos, and infographics. I’m going to show you how that obsession is paying off, and why building real content is easier than you think.
I. What Is Big Content?
First, let me apologize for introducing another important-sounding but vague and probably useless term. I’m only calling it “Big Content” because the examples I’m thinking of defy any single definition. I want this to be actionable, so let me try to pin down what I’m taking about…