Good Bye Anchor Text, Welcome Co-Citations: Revolution in Link Building for 2013 Revealed | Search Engine Marketing Trends | Scoop.it

The Google Penguin update has changed the link building process forever. Gone are the days when it was easy to rank for desired keywords by building tons of links using exact keywords as the anchor text.

In the wake of Penguin, uncertain exactly where the thresholds and ratios are. Just how well distributed should our anchor text be in order to get the best results?

We have been busy with research on the subject and, not too long ago, discovered what Rand Fishkin at the SEOMoz blog had to say for their Whiteboard Friday series. Much of what we’ve observed has fallen in line with his predictions.

Read More: http://www.searchenginejournal.com/good-bye-anchor-text-welcome-co-citations-revolution-in-link-building-for-2013-revealed/57783/