Search Engine Marketing Trends
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Search Engine Marketing Trends
Search engine optimization and social media marketing related latest news, trends etc. for rapid growth over internet marketing sphere.
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Here’s Why Your Blog Sucks (8 Reasons With 8 Fixes)

Here’s Why Your Blog Sucks (8 Reasons With 8 Fixes) | Search Engine Marketing Trends | Scoop.it

Blogging is hard! I started the B⊃2; Blog a little over a year ago and it’s been a slow and steady process to gain readers, shares, and an overall interest in what we write about.

I’m constantly looking for tips and tricks to tweak what we have. I read lots of blogs in my own quest to be better. And, lemme tell ya, a lot of blogs SUCK!

Read more: http://www.steamfeed.com/heres-blog-sucks-8-reasons-8-fixes/

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Six Life Lessons Your Parents Taught You About Blogging

Six Life Lessons Your Parents Taught You About Blogging | Search Engine Marketing Trends | Scoop.it

It’s a very frustrating reality in life as we age when we realize that we are more like our parents than we think. The life lessons our parents taught us while growing up that we denied as truth seem to start flowing out of our mouths later in life to our own children, and we begin to take the advice as actual wisdom.

Some of these ideas and concepts can be applied to your blogs marketing approach as well! Let’s take a step back, look at our marketing techniques and make sure that we’re behaving the way our parents wanted us to:

 

Read more: http://www.spiceupyourblog.com/2013/08/six-life-lessons-your-parents-taught-about-blogging.html

 

 

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Blogging Stats 2012 (Infographic)

Blogging Stats 2012 (Infographic) | Search Engine Marketing Trends | Scoop.it

Ever wondered how many bloggers there are in the United States? How about how many active business blogs there are in the US? Blogging.org has done the research as well as polled over 1000 bloggers across the US to find out the answers that you want to know. Below is an infographic with all the data that we put together.

 

 

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The 5 C's of Successful Blogging

The 5 C's of Successful Blogging | Search Engine Marketing Trends | Scoop.it

You may be familiar with the some of the success stories of online bloggers. What is it that makes one blog successful enough to generate substantial revenue, while another sits in a dark corner unread? Most likely, the author demonstrates these five characteristics:...

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The Business Leads: Medical Update: 6 known cures for BBD (Boring Blog Disease)

The Business Leads: Medical Update: 6 known cures for BBD (Boring Blog Disease) | Search Engine Marketing Trends | Scoop.it

As of this writing, there have been hundreds of cases of blogs reported to have manifested early symptoms of the Boring Blog Disease or BBD. Some of these symptoms include:

- Little or no response from site visitors
- Poor frequency of people revisiting the site after 24-48 hours
- Malnourished content
- Tendency to stick with boring text posts that usually tackle same old boring topics

Read more: http://the-business-leads.blogspot.in/2013/09/medical-update-6-known-cures-for-bbd.html

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Reasons Not To Have A Blog

Reasons Not To Have A Blog | Search Engine Marketing Trends | Scoop.it

Almost every company that sells products or services on the Internet has a blog, but are they really necessary? Having a blog means that you will have to spend time interacting with customers. It may also establish you as a authority in your industry.A blog will attract more customers to your site, and may attract so many customers that your server won't be able to handle the business and you will be unable to fill all the product orders.

You Don't Want to Interact with Customers

Having a blog will encourage your customers to share their opinions and ask questions about the products you sell. You will have to spend time interacting with customers and sharing information about your products. You will probably have to spend at least 30 minutes each day interacting with customers and sharing information, and you will know right away whether or not your customers like your new products. Your customers may even invite your friends to view your blog, meaning you will have even more customers to interact with.

Costly call centers are a much better way to handle customer service. Employees will spend hours on the phone answering simple questions that customers ask. Sharing information about your company via a blog will mean that you will have to pay fewer employees to answer phones and help customers. You wouldn't want your best employees to spend their time writing blogs and interacting with customers online, then the information they share will be available to every customer and the same questions won't be repeated over and over again.

You May Be Seen as an Authority in Your Industry

Most of the time, the companies with the best blogs in each industry will be considered the authorities in that industry. This means that customers will be likely to refer their friends to your blog when they have questions and other people in your industry may share your blog posts with their customers. If you are seen as the highest authority in your industry, you may even have magazine articles written about you or you may be asked to speak to groups of people. Who wants that kind of publicity?

You Don't Care About Search Engine Traffic

Search engines love websites with valuable content, so having a blog will probably mean that your site's visibility in search engines with improve, especially if your blog provides truly useful information and your customers share your blog often. You believe that blogging is a trend that is unlikely to continue after the next year or two, and a website that hasn't been updated since you set it up two years ago is a better way to reach new customers. Not starting a blog is also great for people who don't care that their competitors are reaching more customers via their blogs than they are through cold calling, mail and other old-fashioned marketing techniques.

You Don't Like Change

Having a blog means that you will need to update the blog often to stay with current trends. It is much easier to stick with the website you had built when you opened your business two years ago. The work is already done and your customers are used to the format. If you have a blog, you have to take the time to update it regularly so that customers always have the latest information about your company. This robs your customers of the joy that comes with searching through hundreds of products to discover that you have started selling three new products since the beginning of the month.

You Don't Want to Keep Pace With Competition

Almost every company that is involved in eCommerce has a blog. There are thousands of blogs on the Internet, and having a blog gives you another way to compete for customers with all of the other businesses in your industry. This means you will have to take the time to research current trends and update your customers when new products are available. You will also have to work harder to get the information out before your competitors do.

Customers who like reading blogs have plenty to read already, so not having a blog available on your website makes your company different. Your company will seem less competitive and more mysterious because there won't be as much information available about the company online. Customers may even have to search through several search engine listings to find your site, and your customers will be more dedicated because they have spent time and energy looking for your site before they even make a purchase.

You'll Get Too Many New Customers

Having a blog is likely to attract new customers to your website, especially if your current customers share your blog posts with their friends and families. The blog is likely to create a large influx of customers, and your server may not be able to handle all the added traffic to your site. You may have to upgrade or switch servers. In addition, more customers means that you will have more orders to fill, and filling orders takes time and energy that you may want to spend browsing random websites on the Internet instead of making money.

Source: http://www.10webdesign.com/2012/09/reasons-not-to-have-a-blog/

 

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How to Grow Your Blog When You’re Tired of SEO

How to Grow Your Blog When You’re Tired of SEO | Search Engine Marketing Trends | Scoop.it

Are you tired of optimizing your blog for search engines?

If Google search engine doesn’t exist in today’s marketing world, what would happen to your blog? Will you stand and watch your business go bankrupt?

I had to ask myself certain questions – being penalized by Panda & Penguin has changed my thoughts. It’s no longer a matter of quality content. A new digital world has begun...

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Good and Bad Habits of Highly Efficient Bloggers

Good and Bad Habits of Highly Efficient Bloggers | Search Engine Marketing Trends | Scoop.it
In this article, we are going to discuss good and bad habits of bloggers. Once you’ll realize the things which are wrong on your part, your minor efforts to change them can bring about a lot of change in your blogging.
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