Everyone agrees that optimization and testing are important keys to success. And everyone thinks they know the best ways to use them.
However, in my experience, testing is a double-edged sword. If it’s done right, the benefits pour in; but if it’s done wrong, you literally can drive a business into the ground.
The following testing and optimization missteps are four serious and, sadly, common testing pitfalls I see businesses make every day. The good news is that, once identified, they become easy to avoid in the pursuit of optimization that gets you where you need to go.
Read more: http://blog.kissmetrics.com/4-ab-testing-mistakes/