12 Scalable Link-Building Tactics | Search Engine Marketing Trends | Scoop.it

Link building/earning is essential in online marketing, and not just because it improves your SEO. It also helps a website be discovered (click-through visitors), generate leads, connect with other publishers (relationships), and build a stronger online brand presence.

Although establishing yourself as an authority to eventually earn links throughout the process is what search engines naturally want websites/brands to do, you still can't disregard artificial link building (link marketing).