App Store Competitive Intelligence: Creating Winners In App Store Optimization | Search Engine Marketing Trends |

For many web marketers making the transition to the mobile app ecosystem, the parallels between web and app are staggering. One of the best things about the app ecosystem is that it’s a blank page where marketers can learn from past successes… and past mistakes. Partially due to this, the app ecosystem has grown and matured faster than any other platform in history. Unfortunately, us app marketers haven’t necessarily learned all the good lessons from web marketing. One of those lessons is the importance of — and techniques for — competitive intelligence.
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