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A long time ago, people used to talk more about sustainable SEO. I don’t know exactly when the whole discussion died down (as a trend, of course), but today, I see very few people talking about it, and fewer still practice it.
Sustainable SEO is all about quality. It’s about truth, genuineness, and “being natural” as opposed to “acting natural.” Many people say SEO has changed vastly; experts say SEO is re-inventing itself. Matt Cutts says Google is becoming even smarter, and industry publications are alive with gurus constantly discussing Google’s rapidly evolving algorithms.
But while it’s fun to debate and discuss Google’s latest algorithm changes, all you really need to know is what one ex-Google employee said: Forget SEO. Build your content as if there was no Google. Craft your marketing campaigns like there are just people out there to please, not search engines to placate.
In doing so, you’ll actually be practicing the most powerful and safe SEO strategy: Sustainable SEO.
Read more at http://venturebeat.com/2013/03/27/how-to-future-proof-your-seo/
Good morning, AdLand. Here's what you need to know today:
Google has figured out a way to turn YouTube video views into sales. According to a company blog post, "This new channel gadget will enable shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase, all with fewer clicks than today." The first brand to test the purchase-ready video waters is Unilever's TRESemmé. Now viewers can click on hair and beauty products in YouTube demo videos to buy them from select retailers. This feature is only available on YouTube, though, and doesn't appear when the video is embedded on other sites.
Read more: http://www.businessinsider.com/consumers-can-now-buy-things-directly-from-youtube-videos-the-brief-2013-5
Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords.
Hopefully, these examples will give you some ideas for your own accounts. There’s even a full script that should work by simply copying it into your own account toward the end of this post.
Read more: http://searchengineland.com/how-to-automate-adwords-ad-creation-landing-page-checks-158964
What a week it’s been where Google and SEO is concerned. The company, via Matt Cutts, has issued several warnings about things to come — and, late Tuesday night, also revealed that it’s just acted against another link network.
In a pair of tweets, Cutts — the head of Google’s webspam team — said that Google has taken action against “several thousand” link sellers that were part of a link network that bought and sold links that pass PageRank.
Read more: http://searchengineland.com/google-zaps-another-link-network-several-thousand-link-sellers-hit-159547
Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with Microsoft in order to join forces with Google, according to reports.
Yahoo and Microsoft struck their search agreement in July 2009 with expectations that the partnership may allow both firms to rival Google in the search market. Under the terms of the deal Microsoft's Bing powers Yahoo search, while Yahoo uses its solid relationship with advertisers to be the salesforce for both companies.
Read More: http://searchenginewatch.com/article/2266890/Yahoo-Wants-Out-of-Microsoft-Search-Deal
This mission of this article is to provide the best possible answer to the question: What are the most powerful ways get more followers on Twitter?
There are many tips in this article that can literally skyrocket your Twitter following.
This article starts off with online things you can do to get more Twitter followers, and wraps up with real-world offline methods to achieve the same goal.
These powerful tips for building a strong Twitter brand can attract literally tens of thousands of followers, or more!
Read more: http://twittertoolsbook.com/how-to-get-more-twitter-followers/
Facebook has cut off Path's ability to access its "Find Friends" function, according to a report.
Users of the social-network app, which let users share private updates with close friends and family, can no longer search for friends using Facebook, TechCrunch reported Saturday. Access was restricted after Path updated its smartphone app on Friday. However, the San Francisco-based company can still use Facebook as a login option, and share posts to Facebook.
Read more: http://mashable.com/2013/05/05/facebook-path-finding-friends-spam/
Surrounded by a myriad of social sites all clamoring for attention, it's almost natural that the practice of developing and maintaining bulletproof brand websites should get somewhat lost in the shuffle. After all, with Facebook, Twitter, Pinterest, LinkedIn, Foursquare, Tumblr, etc. eagerly waiting to revolutionize your brand marketing, you may find yourself wondering whether you even need much of a website. The answer: you do! And your customers do, too! The wrong question is, "Do we need a website?" The right question is, "How can we maximize the power of our brand website(s)?" But before I get to the right question, it is clear, based on the frequency with which the wrong question arises, we must address it first. Read more: http://www.clickz.com/clickz/column/2266137/why-your-website-is-more-important-than-your-facebook-page
If you're an avid SEO professional, you likely pay close attention to any new Google patents that are attached to the Search or Search Quality teams. It often gives insight about where the future of search could be headed, along with plenty of speculation about just how the patent could be applied and how it would affect webmasters.
Well, Google's Distinguished Engineer Matt Cutts brings up the topic of the many Google patents in his latest Google Webmaster Help video, which was an answer to the question about the latest SEO misconception he would like to put to rest.
“Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google, that doesn’t necessarily mean we are using that patent at that moment,” Cutts said in the video. “So sometimes you will see speculation Google had a patent where they mentioned using the length of time that a domain was registered. That doesn’t mean that we are necessarily doing that, it just means that mechanism is patented.”
Read More: http://searchenginewatch.com/article/2265873/Matt-Cutts-Tells-SEOs-to-Stop-Worrying-About-Google-Search-Patents
Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. So yeah, there may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release is still a valuable tool for online marketing in a number of ways. Using press releases effectively can still help get links, in a real way.
To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out.
It's been a transformative year for iAcquire. We've transformed our off-page SEO agency into a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Our old site simply didn't reflect what we are capable of.
Read more: http://searchenginewatch.com/article/2264593/How-to-Successfully-Launch-a-New-Website-Refresh-Your-Brand
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Online video is huge and video viewing doesn't seem to be slowing down any time soon.
If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video – then this basics guide is for you.
Although there is a lot more intricate information that goes into getting the best ROI from YouTube ads, this nine-step guide is simply a beginner's guide on how to start building your YouTube presence.
Read more: http://searchenginewatch.com/article/2269060/How-to-Start-YouTube-Advertising-in-9-Steps
Are you familiar with the new Facebook cover photo rules? You are now able to put calls to action and your website or address information in your Facebook cover photo, but there are still text restrictions.
Would you like some inspiration for what your business can do with a cover photo?
Many people have not updated their cover photos to be in compliance.
In this article I’ll tell you what’s changed and show you 9 examples and how you can leverage the new rules to boost your business.
Read more: http://www.socialmediaexaminer.com/new-facebook-cover-photos/
If a company just entered the Fortune 500 for the first time which makes it one of the largest (and almost automatically, well respected) companies in America it might be reasonable to think that there is some decent thinking going on there, right?
Apparently at Facebook that might be asking too much. Now, to be fair, it’s not like the company is completely in the dark. It’s done a great job getting to where it is today. The trouble for the company, and for those investing in the company, is that it is making some bold statements about its future being in mobile. As a result, you get Facebook Home for Android which is supposed to take the Facebook experience to a new level and practically immerse the user in a Facebook driven world.
Read more: http://www.marketingpilgrim.com/2013/05/facebook-appears-clueless-as-to-what-android-users-actually-want.html
Over the past couple of years, I’ve been trying to collect every good piece of writing and advice about verifying social media content and other types of information that flow across networks.
This form of verification involves some new tools and techniques, and requires a basic understanding of the way networks operate and how people use them. It also requires many of the so-called old school values and techniques that have been around for a while: being skeptical, asking questions, tracking down high quality sources, exercising restraint, collaborating and communicating with team members.
Read more: http://www.poynter.org/latest-news/regret-the-error/171713/8-must-reads-that-detail-how-to-verify-content-from-twitter-other-social-media/
A domain nameIt can sometimes be annoying when you're searching for a company’s website, only to fall victim to geotargeting. Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. And sometimes people are just registering certain country code top-level domains (ccTLDs) because they are trendy, especially for marketing purposes.
Google has just updated its list of ccTLDs they will treat as a generic TLD to alleviate some of these issues. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as generic.
Read more: http://searchenginewatch.com/article/2266224/Google-Starts-Treating-More-Country-Code-Top-Level-Domains-as-Generic-TLDs
In March I covered how one can start to evaluate and forecast the potential benefits of SEO by considering the possible traffic volume that individual keywords and phrases can drive to your website based on CTR in the SERPs.
Whilst it’s important to build the case for using SEO and to develop keyword lists as a result, it’s also important to understand different customer behaviours and to group them as part of your keyword strategy. This helps to set targets, audit performance and provide ideas for content development. Content may be king but it’s essential that the right content is created for the right audiences.
Read more: http://www.smartinsights.com/search-engine-marketing/keyphrase-analysis/tools-and-techniques-for-understanding-consumer-search-behaviour/
In the past couple of years Search Engine Optimization may well have gone through a transformation. Since the launch of Google Plus people are talking more and more about Social SEO. As such, I would suggest this has as much to do with psychology as it does with hyperlinks…
This article will explore how you can best use Google Plus for perfectly natural, organic search engine results – including exploring the more technical considerations in interviews with Mark Traphagen and Joshua Berg.
Read More: http://www.martinshervington.com/search-engine-optimization-seo-using-google-plus/
Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013, according to research done by BuzzFeed. While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.
BuzzFeed tracked traffic referrals to over 200 publishers in the BuzzFeed Network, a group of sites that carry BuzzFeed's tracking code and include the Huffington Post, Daily Mail, NewsweekDailyBeast, Time, Sports Illustrated, Us Weekly, and Rolling Stone. Collectively the sites represent an audience of more than 300 million people globally.
Read more: http://www.buzzfeed.com/aswini/where-did-all-the-search-traffic-go
Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces. Instead, these two facets of inbound marketing can work together to amplify the results of each other.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/14624/7-Ways-to-Integrate-Search-Engine-and-Social-Media-Marketing.aspx
Twitter was launched in July of 2006 as an online micro blogging service. What made Twitter unique was its focus on keeping the messages short and to the point. Twitter posts are short messages limited to 140 characters. Today Twitter is in the top 10 of most visited Internet sites and has more than 550.000.000 active Twitter users registered – of these 115 million are active every month. Resent years Twitter has positioned it as the media where news travels fast and where you get all the gossip, news and political insights before everyone else. All you need to do is follow the right persons or know how to find the tweets of your interest. If your are looking for some tips and tricks for better Twitter search you should check out this article.
For any of you that have been charged with choosing a social media software for your company or agency, you know it’s not an easy or—I’ll be honest—pleasant task. It’s not one of those decisions where you can just close your eyes and ‘Pin the Tail on the Software’ per say. It requires hours and hours of arduous research, software demos and slick salespeople assuring you that there is nothing that their shiny software can’t do.
This admission, I promise, was not to scare you off. On the contrary, I want you to be prepared! Having worked with a social media software before and, contrarily, having to have had to manually perform what a piece of software can do in a fraction of the time, it’s worth it. The efficiencies and intel derived from a social media software will, no doubt, outweigh its often steep price tag.
Read more: http://socialmediatoday.com/taylorhulyk/1411251/choosing-social-media-software-9-things-keep-mind
In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!’s research division gave a presentation entitled, “The future face of Search is Semantic for Facebook, Google and Yahoo!” As the title suggests, the presentation focused on the ever-growing use of semantic markup as a means for helping computers parse and understand content.
The talk focused on what was then the current state of the Semantic Web, as well as upcoming formats/technologies in development and the research being done in the field of semantic search.
The idea that the Semantic Web would be central to search within just a few years was met with some skepticism at the time — back then, all most folks were tracking was the adoption of Semantic Web technologies and semantic search using primarily RDFa, embedded metadata, or semantic markup.
Read More: http://searchengineland.com/semantic-graph-based-search-the-future-face-of-search-156461
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