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A long time ago, people used to talk more about sustainable SEO. I don’t know exactly when the whole discussion died down (as a trend, of course), but today, I see very few people talking about it, and fewer still practice it.
Sustainable SEO is all about quality. It’s about truth, genuineness, and “being natural” as opposed to “acting natural.” Many people say SEO has changed vastly; experts say SEO is re-inventing itself. Matt Cutts says Google is becoming even smarter, and industry publications are alive with gurus constantly discussing Google’s rapidly evolving algorithms.
But while it’s fun to debate and discuss Google’s latest algorithm changes, all you really need to know is what one ex-Google employee said: Forget SEO. Build your content as if there was no Google. Craft your marketing campaigns like there are just people out there to please, not search engines to placate.
In doing so, you’ll actually be practicing the most powerful and safe SEO strategy: Sustainable SEO.
Read more at http://venturebeat.com/2013/03/27/how-to-future-proof-your-seo/
While the rise in the use of responsive web design is reducing the amount of SEO considerations developers need to remember when designing a new site, there are still fundamental differences that need to be beared in mind during the design stages and beyond.
Even when a site fundamentally works regardless of the device being used, and Google has no problems in crawling it with its mobile user agent, those in charge of analytics can often forget the importance of segmentation, treating traffic from all sources as being identical.
In this post, I am going to explain four mobile SEO mistakes you shouldn’t be making on your site that’ll help you think beyond how pretty your site looks on your mobile.
Read More: http://econsultancy.com/in/blog/62913-four-mobile-seo-mistakes-you-shouldn-t-be-making
With Google Reader closing up shop on July 1, devoted users are still scrounging around for an RSS feed replacement. Could Facebook create the next big place to stay updated on news across the Internet?
According to Tom Waddington, a web developer for the site Cut Out + Keep, a new code on Facebook hints that Facebook may launch RSS feeds for users in the future.
A RSS feed would allow users to subscribe to and pull in online content from news organizations, blogs and videos to keep up with news.
Read more: http://mashable.com/2013/06/13/facebook-rss/
You may have heard that Google purchased a popular social traffic app called Waze on Tuesday for a reported $1.03 billion. For those who aren't familiar with Waze, we've detailed everything you need to know about the app, below.
Like other mapping services, Waze offers voice-guided GPS navigation with turn-by-turn directions. But what's really unique about the app is its social layer: Waze's active community of users share real-time traffic and road information. That means it gives you a heads-up about reported obstacles on your route (e.g. road closures, accidents, police traps), and can then redirect you to your destination.
Read more: http://mashable.com/2013/06/12/what-is-waze/
Most bloggers know the importance of stock images. If you didn’t know stock images are important for your blog, now you do! You’re Welcome :) . Blogs can’t survive with great article posts alone. You have to make your blog interesting and presentable and the best way to do that is adding relevant images. It is however important to note that getting good relevant images isn’t easy. You can’t just use images from anywhere. This is why you may have to consider stock images. This can however lead you in one of two ways i.e. to success or eternal damnation. In case you are wondering how that is possible, below are some reasons why you should consider or reconsider using stock images.
Read more: http://www.andysowards.com/blog/2013/pros-and-cons-of-using-stock-images-for-your-blog/
A month after rumors emerged that Facebook was close to buying mapping data company Waze for a billion dollars, a new report from Israel’s Globes Online says that now Google is looking to acquire the company for a whopping $1.3 billion. At this point we shouldn’t treat it more than just a rumor. Waze was also linked to Apple, but Tim Cook denied any interest at the D conference earlier this year. The four-year-old company has raised $67 million in funds from the likes of Horizon Ventures and Kleiner Perkins Caufield & Byers. Previous investors include Qualcomm, Bluerun Ventures and Microsoft.
Read more: http://gigaom.com/2013/06/09/looks-like-now-google-is-buying-waze-for-1-3-billion/
Viral. It used to mean a catching a bad disease that brought sickness or death. Now it means “fame and fortune” via a social media channel called YouTube.Facts and Figures on Viral YouTube Videos
How things have changed.
The art of going viral is moving beyond one time flukes to a formula and a process. We only have to look at the success of viral video campaigns such as “Old Spice ” to start to gain an insight into what it takes to move the viewing dial from 30 views to 30 million.
Read more: http://www.jeffbullas.com/2013/06/07/57-facts-and-figures-on-the-money-and-power-in-youtube-viral-videos-infographic/
Internet usage on mobile and tablet devices is increasing dramatically every day. What's surprising is just how many companies aren't putting the time into optimizing their landing pages or website for mobile. As a marketer, a mobile website is something that you should be putting as much attention into as your regular website. By neglecting the mobile experience you risk losing the opportunity to covert your mobile traffic into leads. Read more: http://www.bislr.com/blog/2013/06/05/three-best-practices-for-optimizing-mobile-landing-pages-and-websites
It's usually an expensive endeavor, but thanks to smartphones, you can try your hand at shooting and editing video without the staggering price. We're not talking about Vine — which is great, of course — but apps uniquely designed for adding personal flare to video. Take a look at our favorites in the gallery up top.
Read more: http://mashable.com/2013/06/05/video-edit-apps/
To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM - you’re back in good graces. Traffic city!
Or nothing happens at all.
Few Google products have produced more fear, rumors and speculation. No one outside Google knows exactly how it works, and fewer understand how to succeed with it. To better understand, I used the tool myself to disavow 1000s of links, and talked with dozens of SEOs who used it in attempts to recover from Google penalties.
Read more: http://moz.com/blog/google-disavow-tool
Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our chair, and congratulate ourselves on another article well done. Then we go back to pulling out what’s left of our hair, worrying about how to build more links. While we pull out our hair, though, we miss the Penguin and Panda memo: Content Marketing IS link building. By now you should already understand the limitless value of high quality content. I hope you understand that publishing lots of low or medium quality articles won’t help and that buying links or joining blog networks will only result in grief in the short or long term. Read more: http://www.searchenginejournal.com/12-reasons-why-hitting-publish-is-only-the-beginning-of-content-marketing/64034/
Blekko, the "spam-free" search engine is on a mission to differentiate from the competition, and has been since launching in 2010. Today, Blekko unveiled a new layout for search results that aims to take the guesswork out of intent by offering users new choices to drill down search results.
Now when users perform a search on Blekko, they are presented with several categories related to the query, and the user chooses which category is most relevant to them.
Read more: http://searchenginewatch.com/article/2271343/Blekkos-New-Search-Results-Aim-to-Take-the-Guesswork-Out-of-Intent
Have you heard any of these questions in any meetings recently:
"What's this Vine I hear about?"
"Should we be on Vine?"
"We only have six seconds?"
While Vine was acquired by Twitter and released in January 2013, consumers have instantly jumped all over this mobile app, making it a top free download app in the iTunes store for weeks. Users are experimenting with the innovative editing techniques to string together sometimes a complicated story into just six seconds.
But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and are seeing immediate results with consumer engagement.
Read more: http://searchenginewatch.com/article/2271034/Twitter-Vine-How-5-Brands-Make-the-Most-of-6-Seconds
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Facebook just announced a few more updates to its efforts to “simplify” its ad products. The company recently revealed that it plans to cut down its existing ad units by more than half. More on that here.
Even since that announcement, we’ve seen Facebook kill sponsored search results.
New updates for Page Post Link Ads include customizable images, a simplified flow for unpublished Page post link ads, and a redesigned ad create flow.
Read more: http://www.webpronews.com/facebook-launches-improvements-to-page-post-link-ads-2013-06
Let's be honest, how many of you read articles from start to finish? I don't. Even if I find something that interests me, I usually skim through the text, and bookmark it for later. Many writers are faced with a major problem: people do not read their blog. Moreover, in most cases, it is the first few seconds that attract a user. You can be sure that a block of text isn't as attractive as a post rich in images or videos. Written content is without a doubt the most popular content creation technique, and it is also one of the most poorly done. Any respected agency will tell you that high-quality content is one of the most powerful business promoters. That being said, let us discover alternative content techniques.
Read more: http://www.spiceupyourblog.com/2013/06/new-and-exciting-techniques-of-creating-content.html
Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the same listing process, with a few points of differences here and there.
Last year I took on the position of Director of Marketing at Ogle School, a .EDU that has over 8 locations in the Texas area. As you can imagine, local SEO is incredibly important (as is local social) so claiming, setting up, managing and updating all of the local listings for our school is quite a task.
This article will take you through the process of claiming and setting up local profiles across diverse online platforms, and help them get a better idea about what they need to do to connect with local customers. I’ve put together tactics and tips for Google+, Facebook, Foursquare, LinkedIn, Yahoo Local, ChamberofCommerce.com and Yelp.
Read more: http://www.searchenginejournal.com/how-to-claim-set-up-local-profiles-from-google-to-yelp/64633/
Ever wondered what the rest of the world is searching for on Google? Well, wonder no more with Google Trends - a brilliantly designed web page from Google itself that showcases the hottest search terms typed in that very second in dynamic fashion.
This data visualization is not by itself an original idea but it's the brilliant execution, with strong use of colour, that really makes this a winner.
The web page is also customisable: you can choose which country's search terms you'd like to see, as well as how the colours are shown. From the initial solo full screen option up to nine smaller squares, this visualization can end up become quite hypnotic, so be warned if you want to get any work done today...
Read more: http://www.creativebloq.com/web-design/googles-most-popular-search-terms-visualised-6133226
Nobody’s dying words were “I wish I tweeted more.”
There’s no denying the power of social media marketing, but I don’t believe in the hype that it’s a 24/7/365 job, or that you or your employees should be tweeting at late hours until their fingers are raw.
If the only way you can make social media marketing work is by sacrificing your personal life and your free time, I strongly believe you’re going about it the wrong way. You can make a larger impact in a fraction of the time if you start focusing on the right things.
Read more: http://www.steamfeed.com/4-reasons-social-media-marketing-is-chewing-up-your-time/
There are so many different facets of online marketing that it can be difficult for companies to determine an appropriate budget. Without careful planning, things can quickly spiral out of control with various services vying for every dollar you have. While we can’t tell you how much to spend, we can tell you the most important components of any internet marketing plan so that you can take them into account when deciding how to best make use of your budget.
http://www.business2community.com/online-marketing/creating-a-results-oriented-online-marketing-budget-0515930
When creating content it’s important to know how to grab your viewer’s, reader’s or visitor’s attention. If you know what will instantly make them notice your content, you will always have an advantage over people who don’t. One approach, and maybe the most vital one, is to make sure your power words always stand out. If you’re new to content creation, it can be hard to recognize these words and utilize them properly, but this article could potentially help you with that. Read more: http://www.bitrebels.com/business-2/top-32-power-words-infographic/
When a company first begins to grow, it makes sense to hire an outside agency. You need help, quickly, and you don’t have time to build your own team. You need a machine that is ready and set to hit the ground running, so turning to that third party agency makes sense (if only for a little while). This is where the tricky part comes into play: You an either hire an SEO agency, a content marketing agency, or try to find one that claims to be both.
What’s so tricky about this concept is the idea that the two are often used synonymously, so many business owners don’t even realize there is a difference. Once you learn this, it hits you like a ton of bricks: How am I going to know which agency is going to give me the best results for my company?
Read more: http://www.searchenginejournal.com/seo-agency-vs-content-marketing-agency-the-differences-and-why-they-matter/64199/
Everyone agrees that optimization and testing are important keys to success. And everyone thinks they know the best ways to use them.
However, in my experience, testing is a double-edged sword. If it’s done right, the benefits pour in; but if it’s done wrong, you literally can drive a business into the ground.
The following testing and optimization missteps are four serious and, sadly, common testing pitfalls I see businesses make every day. The good news is that, once identified, they become easy to avoid in the pursuit of optimization that gets you where you need to go.
Read more: http://blog.kissmetrics.com/4-ab-testing-mistakes/
You can't really be online these days without encountering social media. Whether it's the ubiquitous Facebook, the crowd wisdom of Twitter or sites such as LinkedIn, you're nobody if you don't have some sort of social media presence.
Businesses are increasingly aware of this and are turning to social networks to help market their products and services. But whether you're an individual or a company, how do you go about measuring social media success? Counting how many followers you have only tells part of the story.
Fortunately, there are some tools available that can help you work out if you're winning or losing in the social media game. And here are eight of the best.
Read more: http://www.techradar.com/news/software/applications/best-social-media-analytics-tools-8-of-the-best-to-use-1151220
If you practice search engine optimization, then you must be aware of the importance of keyword research. But if you are new in the field of SEO, then let me tell you that keyword research is the first thing that you undertake in order to get a website to rank on search engines.
The keyword research has a huge impact on your entire SEO campaign because the type of keywords that you select can either show positive movement for your site’s SERPs or never allow your site to appear on search engines. Moreover, if you do succeed to get better ranking for not so relevant keywords, you will never be able to get targeted traffic to your site.
Read more: http://www.webenza.com/the-power-of-long-tail-keywords-for-successful-seo-strategy/
Last night I attended “SEO for Startups: Best Practices”, an SEO event organized by Stella Fayman and Tim Jahn of Entrepreneurs Unplugged. I must say the event was pretty damn good. The Chopin Theatre was the perfect venue. I loved the decor and the atmosphere. I’m a little embarrassed to say that I had never been in that theatre before having lived and worked about a block away for 2 years.
Read more: http://blog.seogroup.com/8-takeaways-from-seo-for-startups/
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