Search Engine Marketing Strategies
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9 Steps to Creating Good Content for Your Brand

9 Steps to Creating Good Content for Your Brand | Search Engine Marketing Strategies | Scoop.it

Content marketing is a key element of today's marketing landscape. Follow these 9 simple steps to jumpstart your content creation process.


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How affiliate programs help to increase revenue of any businesses

How do affiliate programs for website help to increase business revenues? To understand this we must look at both the businesses – the retailer and the publisher, since both can benefit enormously from this deal.
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The New Rules of Search Engine Optimization (Infographic)

The New Rules of Search Engine Optimization (Infographic) | Search Engine Marketing Strategies | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


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Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Martin (Marty) Smith's curator insight, March 21, 2014 10:52 PM

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM

......reviewing.......

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6 Social Media Tactics You Can Act On in 5 Minutes or Less

6 Social Media Tactics You Can Act On in 5 Minutes or Less | Search Engine Marketing Strategies | Scoop.it
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or

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Bonnie Burns's curator insight, March 4, 2014 12:20 PM

So, here we go, a list of six rather random Social Media tips to help you improve your marketing today

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Manage Your Small Business Blog Effectively | The Business ...

Manage Your Small Business Blog Effectively | The Business ... | Search Engine Marketing Strategies | Scoop.it

Blogging for business really is fun and enjoyable! Have this attitude so you won't feel overwhelmed in managing your blog. Keep reading to know more about how you can keep your blog fresh, current, and relevant...


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Heather Koroll's curator insight, March 4, 2014 8:29 PM

add your insight...

 

 
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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Search Engine Marketing Strategies | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


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erika rosenthal's curator insight, January 13, 2014 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 2014 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2014 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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Google AdWords Series for Beginners: Landing Page Best Practices

Google AdWords Series for Beginners: Landing Page Best Practices | Search Engine Marketing Strategies | Scoop.it
Our latest blog series on Google AdWords for Beginners offers advice for setting up your first campaign. This post answers questions like what is a landing page, and how do I create an effective one?
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Site Update – New, Expanded, PPC Pay Per Click Advertisment Page

To check out the changes or to view more information on our PPC Services, including pricing, visit our PPC Ads Page at http://guierweb.com/ppc-pay-per-click-ads-advertisment.php. This entry was posted in News and ...
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Living the Dream: The Life of a Senior Search Engine Marketing Specialist.

Living the Dream:  The Life of a Senior Search Engine Marketing Specialist. | Search Engine Marketing Strategies | Scoop.it
Almost every day I get asked, “What’s it like being a Senior Search Engine Marketing Specialist?” Everyone is dying to know, and let me tell you, ...
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6 email marketing secrets for successful online business

Email marketing is very much significant for the success of every online business because it is usually an online marketing channel most probable to convert vie

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Google's Newest Little Friend: Hummingbird

Google's Newest Little Friend: Hummingbird | Search Engine Marketing Strategies | Scoop.it
Hummingbird, the latest “big thing” from Google was introduced in late September.  What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been...

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Bonnie Burns's curator insight, November 4, 2013 11:25 AM

For starters, Hummingbird affected 90% of searches worldwide. To put things in perspective, Penguin only impacted about 3% of searches.  Since Hummingbird isn’t designed to weed out spammy sites, even though the number of searches impacted was large; the actual falling out afterwards was minor.

Simply Social Media's curator insight, November 5, 2013 1:50 PM

With Hummingbird affecting 90% of searches worldwide.  This highlights the necessity of having a mobile enabled website and having content that truly matters!

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10 Tips for Increasing #Brand #Engagement on #Instagram

10 Tips for Increasing #Brand #Engagement on #Instagram | Search Engine Marketing Strategies | Scoop.it

With Instagram ranking as the third fastest-growing app of the year. there’s a pretty good chance your brand’s target audience is among its users. So put down this white paper and go sign up for an account.


1. Post Regularly
2. Use Hashtags
3. Put a Filter on it
4. Re purpose Marketing & advertising content
5. Post Timely Content
6. Make the first move
7. Don't ignore already engaged visitors
8. Run Contests & giveaways
9. Social Media Channels integration
10. Utilize other owned media

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WebMeUp Adds Keyword Search Volume Data from Google AdWords - PR Web (press release)

WebMeUp Adds Keyword Search Volume Data from Google AdWords - PR Web (press release) | Search Engine Marketing Strategies | Scoop.it
WebMeUp Adds Keyword Search Volume Data from Google AdWords PR Web (press release) WebMeUp (http://webmeup.com/), a start-up tech company and developer of online SEO software, announced today that they have added search volume data from Google...
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The Social Side of SEO

The Social Side of SEO | Search Engine Marketing Strategies | Scoop.it

SEO strategies used to rely heavily on link building.  However, link building will no longer cut it; Google now requires social proof.  This had to happen, because too many SEO agencies were gaming link building, and social influence is not so easy to manipulate or buy.  

 

A far-reaching social following can provide you with a base of loyal, dedicated fans and brand advocates, who frequently share and discuss your original content—generating ample social signals. 

 

Read more at: http://www.business2community.com/seo/social-side-seo-0802940#!yK08n


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The Future of Search: Search IS The Future

The Future of Search: Search IS The Future | Search Engine Marketing Strategies | Scoop.it

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

 

To summarize successful SEO will rely on:

 

- A better understanding of audiences at both global and personal levels;


- An optimized user journey across devices;

 

- Less and more user-centered, personalized content;

 

- The development of “real” expertise and authority;

 

 -Being proactive in semantic web standards adoption and optimization.

 

Read More: http://moz.com/ugc/the-future-of-search-search-is-the-future


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Michelle Gilstrap's curator insight, March 5, 2014 3:12 PM

I agree that Search is going to be the wave for business as well, we must make sure we have our keywords working for us.

9Dotstrategies's curator insight, March 5, 2014 9:50 PM

Search future in 2014

 

Anamaria Mocanu's curator insight, March 6, 2014 2:50 AM

Challenging.

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Oracle’s new mobile chief talks strategy

Oracle’s new mobile chief talks strategy | Search Engine Marketing Strategies | Scoop.it
Suhas Uliyar explains how Oracle allows enterprises to easily integrate and customise mobile appsAuthor informationDerek du PreezDerek du Preez has spent the past few years defending the needs of the end-user and helping vendors understand how they...

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How Content Marketing Is Changing & What We Can Do to Be Ready

How Content Marketing Is Changing & What We Can Do to Be Ready | Search Engine Marketing Strategies | Scoop.it

Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready?


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aanve's curator insight, March 4, 2014 10:13 PM

www.aanve.com

 

Joan Stewart's curator insight, March 5, 2014 8:50 AM

Article by Nathan Safran "When we narrow our focus to content, what we immediately see is that 68 percent of marketers recognize the importance of aligning content with the Buyers Journey."

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Best Places to Put Banner Advertising on Your Blog

Best Places to Put Banner Advertising on Your Blog | Search Engine Marketing Strategies | Scoop.it
Setting up a Banner advertising page for PPC services is a good promote strategy. Keep few objectives in mind for building the Banner advertising page.
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Principles of Transformational Search Engine Optimization | SEO ...

Up until now search engine optimization has largely followed one of two philosophies. Let us call the older philosophy in situ optimization and let us call the younger philosophy prima facie optimization.
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Should we move to an all HTTPS web?

Should we move to an all HTTPS web? | Search Engine Marketing Strategies | Scoop.it

HTTPS EverywhereThere was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so you can make an informed decision on what to do and I’ll tell you what we will do.

Read more: http://yoast.com/web-https/In light of recent changes in search engines, it makes sense to move your website to HTTPS. This post explores the reasons and benefits.


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Search Engine Marketing - The rise of Google’s Product Listing Ads - Internet Retailer

Search Engine Marketing - The rise of Google’s Product Listing Ads - Internet Retailer | Search Engine Marketing Strategies | Scoop.it
Internet Retailer - Marketing/Search Engine Marketing - The rise of Google’s Product Listing Ads (Search Engine Marketing - The rise of Google’s Product Listing Ads - Internet Retailer http://t.co/YOjjDBDYKj)...
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How to Make Your Own High Quality Banner Advertisement

How to Make Your Own High Quality Banner Advertisement | Search Engine Marketing Strategies | Scoop.it
Banner Advertising is now a day most important factors for business success. We are going to explain how to make Your Own High Quality Banner Advertisement
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Strategies for Boosting Online Reputation

Strategies for Boosting Online Reputation | Search Engine Marketing Strategies | Scoop.it
Organic SEO Ranks are going to explain best strategies for boosting online reputation for businesses or companies. We provide excellent internet marketing solutions.
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How to use social data to make decisions

How to use social data to make decisions | Search Engine Marketing Strategies | Scoop.it

Five tips that should go some way in helping you to use your data to formulate future decisions


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How Will Google Hummingbird Change SEO? | Daily SEO Tip

How Will Google Hummingbird Change SEO? | Daily SEO Tip | Search Engine Marketing Strategies | Scoop.it
The term “organic” defines Google’s search algorithms. Always changing, always evolving. If you’re a regular practitioner of spammy SEO tactics and cheap b

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Bonnie Burns's curator insight, October 28, 2013 12:54 PM

You need a long-term plan for going about search engine marketing. It’s not about “beating the system”, it’s about working smarter rather than harder. So how will Google Hummingbird change SEO?

Balamurugan T (2000+ Conn...)'s curator insight, October 28, 2013 10:42 PM

add your insight...

 
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Google Changes AdWords Campaign 'Limited By Budget' Estimator - Search Engine Land

Google Changes AdWords Campaign 'Limited By Budget' Estimator - Search Engine Land | Search Engine Marketing Strategies | Scoop.it
Google Changes AdWords Campaign 'Limited By Budget' Estimator
Search Engine Land
Google has rolled out a new campaign daily budget estimator for campaigns with the “limited by budget” alert in AdWords.
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