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Search Engine Marketing For Real Estate
Search engine optimization & marketing news - curated especially for real estate marketers
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Google Increases Importance of Social Media — Property Portal Watch

Among the 22 ranking factors identified, social signals account for five of the six most influential factors in Google’s search results, according to a June 2012 study from Searchmetrics.
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How To Optimize Your Twitter Account For SEO

How To Optimize Your Twitter Account For SEO | Search Engine Marketing For Real Estate | Scoop.it

"There is no doubt that Twitter can be a very useful tool in effective social media marketing and expanding the reach of your company, but Twitter is often under utilized for search engine optimization (SEO) efforts and natural link building strategies. Twitter can be a very powerful social tool and SEO tool because search engines crawl Twitter for links, which is factored into search engine rankings, while reaching a vast audience of followers to increase your presence on the web." Click the photo for details.

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How Google's Semantic Search Will Change SEO

How Google's Semantic Search Will Change SEO | Search Engine Marketing For Real Estate | Scoop.it
Google's recent revelation of a semantic approach to search results may mean big changes for search marketers and brands. Here's a look at what's at stake.
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Just How Interested Is the World in SEO? [INFOGRAPHIC]

Just How Interested Is the World in SEO? [INFOGRAPHIC] | Search Engine Marketing For Real Estate | Scoop.it
About 3.5 people look up the term "SEO" each second.
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Search Engines Love Web Relevance

Search Engines Love Web Relevance | Search Engine Marketing For Real Estate | Scoop.it
Find your way to web relevance and grab yourself a little search engine love.
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Your Definitive SEO Strategy Straight From Google

Maile Ohye from Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you're on the right track.
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The 3 Critical SEO Factors that Small Businesses Need to Get Right

The 3 Critical SEO Factors that Small Businesses Need to Get Right | Search Engine Marketing For Real Estate | Scoop.it

"In my time operating my one man Delaware SEO company, I’ve come across many small business owners making some huge mistakes with their SEO efforts. Worst of all, sometimes it was because their SEO guy (that they paid good money to do work) was making these mistakes, which is simply inexcusable."

 

Click the photo to find out how easy, logical and intuitive SEO is becoming.

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Writing for SEO While Keeping Content King

Writing for SEO While Keeping Content King | Search Engine Marketing For Real Estate | Scoop.it
Writing for SEO can be easily accomplished using some basic SEO guidelines and incorporating them into your writing style.
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10 SEO and Link Building Mistakes

10 SEO and Link Building Mistakes | Search Engine Marketing For Real Estate | Scoop.it
Mistake 1 – Neglecting On-page Optimization: I think more people are beginning to understand the importance of on-page optimization when it comes to rank...
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The Straight Scoop On Duplicate Content Penalties

The Straight Scoop On Duplicate Content Penalties | Search Engine Marketing For Real Estate | Scoop.it
High Rankings CEO, Jill Whalen, explains what duplicate content is and isn't, and why you want to avoid having the same content show up on multiple URLs within your website.
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SEO For Real Estate – Demystified!

SEO For Real Estate – Demystified! | Search Engine Marketing For Real Estate | Scoop.it

A new article out today by Outspoken Media does a fantastic job of explaining search engine optimization for real estate. We've added a few more thoughts on bonus strategies that leverage IDX data, and we think this makes for a pretty complete resource. Click the photo for the full article and tell us your thoughts in the comments!

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How Many Pages Does Your Website Index In Google?

How Many Pages Does Your Website Index In Google? | Search Engine Marketing For Real Estate | Scoop.it

Do you know how many pages your website has indexed in Google? How about your competitors? Do you know about their sites? Do they know about yours? Click through for a cool trick to discover how many pages you're currently indexing and how to exponentially increase that number.

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Google’s New Tabbed Sitelinks

Google’s New Tabbed Sitelinks | Search Engine Marketing For Real Estate | Scoop.it
Have you seen the new tabbed sitelinks in search yet? The quips are already flowing inside the Outspoken Media office (“Now the Google six-pack comes with easy open tabs!”).
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Google Panda vs Google Penguin: Which Are The Differences? [Infographic]

Google Panda vs Google Penguin: Which Are The Differences? [Infographic] | Search Engine Marketing For Real Estate | Scoop.it

A new infographic detailing the differences between the Google Panda and Penguin updates and how you can optimize your website to avoid being penalized by any of the two.


Via Robin Good
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The Evolving Web: Mapping the World's Data

The Evolving Web: Mapping the World's Data | Search Engine Marketing For Real Estate | Scoop.it

 

Web 2.0 has been largely about social sharing, collaboration and user-generated content -- contributing to a more detailed web of information. But much of the information presented throughout the Web until recently has tended to be isolated content lacking relevant and dynamic context about how entities -- including people, objects, interests, locations, events or decisions -- are connected.

 

As we move towards Web 3.0 and the Semantic Web -- characterized by related, contextualized and personalized data -- there's a growing push for more robust context and relationship mapping.

 

Several companies, from search engines to social networks, have already begun mapping and graphing the way their customers use, interact with and understand data.

 

Read More: http://www.huffingtonpost.com/grace-nasri/internet-social-connecting-_b_1651098.html


Via Antonino Militello
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Google Shows Startups How to Master SEO in 10 Minutes [VIDEO]

Google Shows Startups How to Master SEO in 10 Minutes [VIDEO] | Search Engine Marketing For Real Estate | Scoop.it
Google has released a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.
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What Makes Up a Quality Link for SEO Purposes?

What Makes Up a Quality Link for SEO Purposes? | Search Engine Marketing For Real Estate | Scoop.it
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How much time should I spend on meta tags, and which ones matter?

Meta keywords are out! Meta descriptions are the new black! Hear it from the lips of Google on this two minute video.

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Unnatural Links - What, Why, How? [Infographic]

Unnatural Links - What, Why, How? [Infographic] | Search Engine Marketing For Real Estate | Scoop.it
What are Unnatural Links?These are links that are not earned but are sought and bought to improve page rank of a particular site.
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Enough of Panda and Penguin Update Scare - 10 Tips to Overcome Google

Enough of Panda and Penguin Update Scare - 10 Tips to Overcome Google | Search Engine Marketing For Real Estate | Scoop.it
It is high time we stop fidgetting on what is lost and start working upon some long term solutions to the SEO problems one faces today.
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Disadvantages to Real Estate SEO

Disadvantages to Real Estate SEO | Search Engine Marketing For Real Estate | Scoop.it
Search engine optimization is an extremely valuable tool. However, many real estate agents often see disadvantages to using this sort of web marketing strategy--which isn't a good thing.
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Title Tag Optimization

Title Tag Optimization | Search Engine Marketing For Real Estate | Scoop.it
Title tag optimization is a fundamental and necessary step in any SEO campaign. Learn how to properly use your title tags in this article.
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Guide to Real Estate SEO

Guide to Real Estate SEO | Search Engine Marketing For Real Estate | Scoop.it

Real estate can be a complicated industry to market online. Click the photo for a smart and easy to understand strategy for rocking the search engines.

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5 Ways to Use Google+ Local in Real Estate Marketing Practices

5 Ways to Use Google+ Local in Real Estate Marketing Practices | Search Engine Marketing For Real Estate | Scoop.it
Five steps to take to fully optimize Google+ Local in real estate marketing campaigns.
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