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Search engine optimization & marketing news - curated especially for real estate marketers
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MUST READ: Building a Video SEO Strategy

MUST READ: Building a Video SEO Strategy | Search Engine Marketing For Real Estate | Scoop.it

Every real estate marketing plan should include video. 

 

Click through the photo for a detailed and compelling post on the SEO benefits of creating a video strategy that is outside YouTube, and the how to's to make it happen.

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The Death Of SEO: The Rise of Social, PR & Real Content

The Death Of SEO: The Rise of Social, PR & Real Content | Search Engine Marketing For Real Estate | Scoop.it

"Invest in real, valuable, relevant content that your audience wants. Grow your internal thought leaders to where they can add value to your audience and positioning in the market. Follow internal SEO practices to make sure it is found and sees the light of day. Take the time to make it so compelling that people talk about it and share it ... [all] common sense, but not common practice."

 

Click through the photo for an easy to follow description of the current state of SEO and why rumors of its impending demise are not exaggerated.

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The Importance of Content Marketing When Building SEO Strategies [Infographic]

The Importance of Content Marketing When Building SEO Strategies [Infographic] | Search Engine Marketing For Real Estate | Scoop.it

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.

 

However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.

 

Some interesting key facts from the infographic are:

 

The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;


Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;


27 million pieces of content are shared via the web each and every day in 2012;

 

More than 50 % of consumers say that blogs have influenced their purchase decisions;

 

94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.

 

Find Out More: http://www.mindjumpers.com/blog/2012/11/content-marketing-seo/


Via Antonino Militello, REwebCentral
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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.outlettimberland.biz/
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The Ultimate List of Google Authorship Resources

The Ultimate List of Google Authorship Resources | Search Engine Marketing For Real Estate | Scoop.it
To help guide you through the implementation and ideas surrounding Google Authorship , we present Raven’s Ultimate List of Authorship resources.
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6 techniques to improve your SEO social indicators

6 techniques to improve your SEO social indicators | Search Engine Marketing For Real Estate | Scoop.it
The divide between SEO and social media seems to shrink every day. Choose your social sites, then try these 6 techniques to improve your social indicators.

 

Click through the photo to find out why social indicators matter for SEO.

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The SEO Path to Becoming a Great Funnel Owner

The SEO Path to Becoming a Great Funnel Owner | Search Engine Marketing For Real Estate | Scoop.it

Excerpted from article:

"If SEO consultants want to own more of the funnel, their title will need to change to support a more expansive role that includes multiple channels, rather than changing what the term "SEO" itself means.

The author of article is going to focus on two key areas of SEO:

1) Beyond keywords;
2) Content that works;

 

1. Beyond keywords

What good SEOs already do:

- Model search behavior across the funnel

Good SEO’s are already skilled in the art of modeling user search behavior across a search buying cycle. They look to identify what language prospects are using relevant to their business.

 

Good SEO’s will:

1. Use PPC data...

2. Measure head vs long tail...

3. Track top of funnel keywords...

4. Create keyword funnels...

5. Create content maps...

 

I want more of that funnel

What great funnel owners do:

- Model the whole customer

Persona modeling is nothing new, and smart marketers have been using them to help with brand marketing, website design, and UI for years.

Well constructed personas help develop many different tactics, including:

- Content that resonates
- Community that engages
- Display/retargeting ads that get clicked
- Emails that get opened.

 

2. Content that works

What good SEOs already do:

- Audit sites to make the engines (and user’s) happier

Good SEOs are a technical bunch and know how to ensure your site is ready to take on the search engines and win. Better yet, since good on-site optimizations follow good UI principles, the people visiting your site will be just as happy.

 

Good SEO’s will:

1. Make accessibility and indexability a must for your site...

2. Check all key areas of your site in order to...

3. Conduct a competitor analysis...

 

I want more of that funnel

What great funnel owners do:

- Audit content to build a strategy to amaze prospects

There are three key tasks to complete to help you create the right content strategy for your business:

1. Determine your "sweet spot"...

2. Conduct a TOFU content audit...

3. Conduct a MOFU content audit...

 

A well-planned content strategy helps open up many new doors for funnel owners, including:

- Thought leadership in your market
- Free visits, links, and shares
- Reduced bounce rate
- Increased engagement metrics
- Improved CRO results
- More money!

 

Each point is analyzed with more information and examples. Read full interesting article here:

http://www.seomoz.org/blog/the-seo-path-to-becoming-a-great-funnel-owner


Via Giuseppe Mauriello
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Tips to beat the national real estate portals at their own game

Tips to beat the national real estate portals at their own game | Search Engine Marketing For Real Estate | Scoop.it

Outstanding tips to outrank the national real estate portals in the search engines. This is a must read for real estate agents and brokers.

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Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Search Engine Marketing For Real Estate | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


Via Martin Gysler
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Google Penguin: How To Do Smarter Internal Linking - Whiteboard Friday [Video]

Google Penguin: How To Do Smarter Internal Linking - Whiteboard Friday [Video] | Search Engine Marketing For Real Estate | Scoop.it

Robin Good: Useful advice from John Doherty on today's Whiteboard Friday at SEOMoz for using internal links and links among multiple web properties in ways that are not going to be penalized by Google Penguin.

 

Video and full text transcription: http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday


Via Robin Good
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Bing Lets You Disavow Links You Don’t Trust

Bing Lets You Disavow Links You Don’t Trust | Search Engine Marketing For Real Estate | Scoop.it
Links. Pesky things. Yet necessary. You do your best to cultivate quality links, but what happens when poor quality links point to you? Links happen, right? So how can you protect yourself from malicious link building?
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Why Your SEO & Social Strategy Should Include Pinterest

Why Your SEO & Social Strategy Should Include Pinterest | Search Engine Marketing For Real Estate | Scoop.it

From Ther Article: "Pinterest is the third most popular social website (Experian traffic report April 2012), just behind Twitter and Facebook. In just over six months, Pinterest has become more popular than LinkedIn, Foursquare, Instagram, and Google+ (based on traffic volume).

 

You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images.

 

Pinterest offers other benefits, including social links generated from content shared on Pinterest".

 

Full Article Here: http://searchenginewatch.com/article/2175367/Why-Your-SEO-Social-Strategy-Should-Include-Pinterest


Via Antonino Militello
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How to Optimize Images for Search Traffic

How to Optimize Images for Search Traffic | Search Engine Marketing For Real Estate | Scoop.it

"The best way to optimize images for search traffic is to understand the principle that guides the process."

 

Click the photo for the rules to guide you.

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Are Infographic Links a Waste of Time for SEO?

Are Infographic Links a Waste of Time for SEO? | Search Engine Marketing For Real Estate | Scoop.it

"In terms of SEO, infographic links have always been given the same weight as links found in an article. And why shouldn’t they be? After all, infographics also use information that needs to be cited, and they serve a very similar purpose as traditional articles. So what’s the problem with these links in relation to SEO? The problem is that Google isn’t sure if holding these links to the same standard as other backlinks is the best idea." Click the photo for comments from Google on the topic.

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Social SEO & Why It Matters

Social SEO & Why It Matters | Search Engine Marketing For Real Estate | Scoop.it
As Search Engines evolve and continue to look for legitimate ways to determine rankings, social media continues to become a more important factor.

 

Click through the photo for a terrific article explaining the new concept of social SEO and 10-1/2 ways to take advantage of the concept in 2013.

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17 Ways to Get De-indexed by Google

17 Ways to Get De-indexed by Google | Search Engine Marketing For Real Estate | Scoop.it
In a blink of an eye your website vanishes from Google. Try every variation of your domain — but nothing. You've been de-indexed from Google.

 

Click through the photo for a very timely and comprehensive look at best practices for SEO after Google's algorithm updates this past year.

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SEO: It's moving fast. Keep your eyes on Google

SEO: It's moving fast. Keep your eyes on Google | Search Engine Marketing For Real Estate | Scoop.it

The world of SEO has become a rather dynamic animal. It’s become imperative for both business and individual site owners to stay on top of a fast moving SEO environment. If you don’t, your website could quickly end up on the side of the road.

 

Search Engine Optimization professionals need to be aware of the constantly changing rules and guidelines that are put in place by Google. Site owners and blog owners have been surprised in recent months due to Google’s strict policy of not tolerating “followed links” that distort the ranking information. You need to stay abreast of the ever changing SEO space.

 

Read More: http://geeklesstech.com/seo-its-moving-fast-keep-your-eyes-on-google/.


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.airmaxpaschertofr.com/
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Preparing for AuthorRank on Google

Preparing for AuthorRank on Google | Search Engine Marketing For Real Estate | Scoop.it
AuthorRank is an innovative idea that is all set to undermine all the Panda updates Google has put forth. But unlike Panda updates, AuthorRank shouldn’t faze users.

 

Click through for a simple explanation of Author Rank and some insights on why it matters.

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Top 5 SEO Projections for 2013

Top 5 SEO Projections for 2013 | Search Engine Marketing For Real Estate | Scoop.it

2012 is coming to an end and Google has been very active with the latest Panda and Penguin updates during this year.

 

Indeed, search engine optimization is a moving target of every webmaster competing for traffic! In this article, we will discuss five projections by SEO experts around the globe.

 

What might Google come up with in 2013? Let’s find out!

 

Top 5 SEO Projections:

 

1. Google Author Rank markup will be the basis of ranking.

2. Guest posting will be devalued by Google.

3. Social signals will highly affect the SERPs.

4. Highly increasing personalized search results will be recognized.

5. Technical parameters such as page titles and descriptions will have greater bearing in SEO.

 

Read More At: http://www.business2community.com/seo/top-5-seo-projections-for-2013-0339795


Via Antonino Militello, Pierrick Fischer
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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.airmaxpaschertofr.com/
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How Many Pages Does Your Website Index In Google?

How Many Pages Does Your Website Index In Google? | Search Engine Marketing For Real Estate | Scoop.it

Do you know how many pages your website has indexed in Google? How about your competitors? Do you know about their sites? Do they know about yours?

 

Click through the photo for a trick to find how your site is doing.

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25 Awesome Free Google Tools for Marketers

25 Awesome Free Google Tools for Marketers | Search Engine Marketing For Real Estate | Scoop.it

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.

 

Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!

 

1. Google AdSense

Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.

 

Read more: http://bit.ly/LyxGvt


Via Martin Gysler
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How SEO and "Social" Work Together for Link Building: Social Media Links

How SEO and "Social" Work Together for Link Building: Social Media Links | Search Engine Marketing For Real Estate | Scoop.it

"Social linking most often means using social media channels to promote content that inspires social shares with links.

 

A Tweet, Facebook status update or Pinterest pin that includes a link to the content being promoted are all examples of social links.

 

Social shares with links = Social Links.

 

Here are six questions and answers on the fundamentals of using a social media focused approach for link attraction and acquisition: do you define “social linking”?"

Full article: http://www.toprankblog.com/2012/07/social-media-links/

 

 


Via Antonino Militello, Robin Good
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Antonino Militello's comment, July 12, 2012 6:14 AM
Ciao Robin, scusami ma ho fatto un errore sul link finale... Dovresti cancellare questa parte dell'url : How do you define “social linking”?"
Robin Good's comment, July 12, 2012 8:37 AM
Se mi dai il link giusto lo correggo subito.
Robin Good's comment, July 12, 2012 8:40 AM
Corrected Antonino.
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Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]

Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC] | Search Engine Marketing For Real Estate | Scoop.it

 

"Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming".

 

 


Via Antonino Militello
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Mance Creative's curator insight, August 22, 2013 6:36 PM

Does your company have these social media accounts?  Too many social meda websites to keep track of?  Well, here is a nifty little checklist of the most popular social media websites that businesses use to reach millions of users.

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Here Comes Panda Again - New Roll-Out Tonight

Here Comes Panda Again - New Roll-Out Tonight | Search Engine Marketing For Real Estate | Scoop.it
Google says it will roll out the latest update to its Panda algorithm later tonight. The company posted the news a few minutes ago on Twitter, saying this update will affect about one percent of search results.
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How to Turn Your Facebook Timeline into Content Marketing Gold - Forbes

How to Turn Your Facebook Timeline into Content Marketing Gold - Forbes | Search Engine Marketing For Real Estate | Scoop.it

"Whether you like it or not, all brand Facebook Pages have been migrated to use the Facebook Timeline layout. Resistance is futile and you must assimilate.

 

Don’t worry. For brands and businesses, the new Facebook Timeline makes it easier than ever for you to tell your brand story and take control of that story as well as visitors’ experiences on your Facebook Page."

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A Cheat Sheet for Building High Ranking Authority…Without Cheating

A Cheat Sheet for Building High Ranking Authority…Without Cheating | Search Engine Marketing For Real Estate | Scoop.it

"First, let’s define authority: domain authority is the likelihood of a single domain to rank well. The higher the rank the higher authority that site will have and vice a versa."

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