Search Engine Marketing For Real Estate
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Search Engine Marketing For Real Estate
Search engine optimization & marketing news - curated especially for real estate marketers
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Facebook SEO Comes to Life as Graph Search Launches

Facebook SEO Comes to Life as Graph Search Launches | Search Engine Marketing For Real Estate | Scoop.it

Facebook announced one of the biggest changes to their search feature to date with the limited beta release of Graph Search.

 

Click through the photo for an in-depth description of how this might roll out as the product moves from beta to wider release.

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YouTube Ranking Factors (infographic)

YouTube Ranking Factors (infographic) | Search Engine Marketing For Real Estate | Scoop.it

"YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search?"

 

Click through the photo for the full infographic and ranking factors.

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12 Valuable Tips for Video SEO Beginners

12 Valuable Tips for Video SEO Beginners | Search Engine Marketing For Real Estate | Scoop.it

Excerpted from article on Search Engine Watch:

"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.

 

Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.

 

1. Content Quality Check:
Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.

2. Title:
Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.

3. Tags:
Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.

4. Description:
Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.

5. Links:
Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.

6. Transcripts:
Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.

7. Length:
Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds.
If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.

8. Video Sitemaps:
Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.

9. Branding:
As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.

10. Embedding Options:
Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.

11. Syndication:
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.

12. Share, Share, Share!
Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."

Read full article here:

http://searchenginewatch.com/article/2234885/12-Valuable-Tips-for-Video-SEO-Beginners

 


Via Giuseppe Mauriello
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Ken Morrison's curator insight, January 11, 2013 9:19 PM

Twelve important steps to squeeze as much Google Juice (SEO) as possible from the hard work you do on your videos.

ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
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Jill Whalen's Most Popular 2012 SEO Articles

Jill Whalen's Most Popular 2012 SEO Articles | Search Engine Marketing For Real Estate | Scoop.it

Click through the photo for recaps of the 7 most popular 2012 SEO articles from an SEO expert that we especially respect for her practicality and special skill at making search engine optimization and search engine marketing approachable for the average joe.

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What Type of Links to Avoid To Steer Clear of Google Penguin

What Type of Links to Avoid To Steer Clear of Google Penguin | Search Engine Marketing For Real Estate | Scoop.it

 

 


Via Robin Good
REwebCentral's insight:

Robin Good's curator insight,December 22, 2012 1:21 AM:


If you are trying to understand better whether your site has been losing traffic sue to Google Penguin, and possibly some not very high quality links pointing to your site, here is an informative article, summarizing for you what type of links you need to be avoiding to steer clear from any risk of being hit by Google Penguin.

If you read the article in detail, you will see that many type of links that are normally thought to be "ok", present in fact a serious risk to your site and this is way it is a good idea to understand in detail what types of link can present some risk before it's too late to do something about them.

Informative. 7/10

Full article: http://www.searchenginejournal.com/google-penguin-links-to-avoid/54146/
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Robin Good's curator insight, December 22, 2012 4:21 AM


If you are trying to understand better whether your site has been losing traffic sue to Google Penguin, and possibly some not very high quality links pointing to your site, here is an informative article, summarizing for you what type of links you need to be avoiding to steer clear from any risk of being hit by Google Penguin.

If you read the article in detail, you will see that many type of links that are normally thought to be "ok", present in fact a serious risk to your site and this is way it is a good idea to understand in detail what types of link can present some risk before it's too late to do something about them.


Informative. 7/10


Full article: http://www.searchenginejournal.com/google-penguin-links-to-avoid/54146/



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SEO content marketing roundup

SEO content marketing roundup | Search Engine Marketing For Real Estate | Scoop.it
Today’s roundup continues the theme of 2012 – you must have unique, high quality, and compelling content to engage your visitors and satisfy Google.

 

Click through the photo for a great round up of recent SEO content marketing news.

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DIY SEO - How to

DIY SEO - How to | Search Engine Marketing For Real Estate | Scoop.it

When it comes to a DIY SEO campaign, there are many benefits from doing it yourself rather than hiring someone else to do it. One of our favorites is that nobody knows your business and prospective clients better than you do.

 

Click through the photo for other reasons and the basic steps you need to follow.

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Google+ and Local Search Buzz – Major Google Local Updates December 2012

Google+ and Local Search Buzz – Major Google Local Updates December 2012 | Search Engine Marketing For Real Estate | Scoop.it

There have been so many important topics at the Local Search Community Forum, I don't I have time to cover them all.  Some MAJOR Google updates for local, big issues you need to read. Plus lots of insightful advice if your local search consulting business is struggling. Plus some bugs and display changes for local.

 

Click through the photo for the full story.


Via Linda Buquet :: Catalyst eMarketing
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3 Event Tracking Actions You Should Be Using With Your Google Analytics

3 Event Tracking Actions You Should Be Using With Your Google Analytics | Search Engine Marketing For Real Estate | Scoop.it
Stop making assumptions! As an SEO, I have to remind myself of this–question data, question the client, question past and current link development. One assumption I see many companies and website owners make is that Google Analytics gives them everything they need to properly analyze their site. This simply isn’t true.

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The New Face of SEO in 2012 - Is that a Panguin or a Penda?

The New Face of SEO in 2012 - Is that a Panguin or a Penda? | Search Engine Marketing For Real Estate | Scoop.it

The New Face of SEO in 2012 - Is that a Panguin or a Penda?

 

Click through the photo for an in-depth infographic that visually compares old SEO practices with new post-Panda/Penguin practices.

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Google Plus emerging as a back door to top search results

Google Plus emerging as a back door to top search results | Search Engine Marketing For Real Estate | Scoop.it
Google News results now prominently show results from Google Plus (Google+ or just G+). This presents an exciting opportunity for real-time marketers for newsjacking using Google+.

 

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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | Search Engine Marketing For Real Estate | Scoop.it
Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with.

 

Click through the photo for an engaging post on the new rules for SEO. A bonus hint for my real estate marketing friends -- listings are the ultimate in content marketing for your industry. Ping me for strategies on getting creative with listings data: www.idxnetwork.com/tracy.

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Recent News On Search Engine Marketing For Real Estate

Recent News On Search Engine Marketing For Real Estate | Search Engine Marketing For Real Estate | Scoop.it

Welcome to our page where we curate and share the best recent stories on search engine marketing, and how those stories support real estate marketing.

 

Questions about search engine marketing for real estate or any of the stories posted here? Ping our moderator at www.idxnetwork.com/tracy.

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DIY SEO: Mistakes That Will Ruin Your Website's SEO

DIY SEO: Mistakes That Will Ruin Your Website's SEO | Search Engine Marketing For Real Estate | Scoop.it

Click through the photo for 6 simple mistakes that all real estate website owners should be aware of. Don't let these happen to you!

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3 Amazingly Simple Ways to Use Video for Link Building

3 Amazingly Simple Ways to Use Video for Link Building | Search Engine Marketing For Real Estate | Scoop.it
Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and give your link building a boost by reaching consumers where they already are – watching videos online.

 

Click through the photo for the full story from Search Engine Watch.

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How To Choose Keywords

How To Choose Keywords | Search Engine Marketing For Real Estate | Scoop.it
Every day millions of searches are performed on the internet and all of those search terms are saved and provided to us to peruse at our discretion. Unfortunately, on the other hand, there are mill...

 

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Why keywords matter (video)

Why keywords matter (video) | Search Engine Marketing For Real Estate | Scoop.it
When you're writing copy for your web pages are you using words that doom you to failure right from the start?

Will your audience even be able to find them?

 

Click through the photo to find out. We are not affiliated with this product and offer no opinion on the product itself, but the video is extremely useful information for anybody marketing real estate. Don't be a Pendantic Pete or a Hapless Harry!!

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5 Rookie SEO Mistakes That Can Kill Your Search Engine Traffic and Some Tools to Help

5 Rookie SEO Mistakes That Can Kill Your Search Engine Traffic and Some Tools to Help | Search Engine Marketing For Real Estate | Scoop.it

"Mistakes. We all make them, and ideally we learn from them. But even the smallest of mistakes on your website can sometimes cause big problems. And big problems with a website can cause lost traffic, money and jobs."

 

Click through the photo for five rookie mistakes from one of my favorite SEO commentators and what you and do to fix or avoid them.

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SEO In The New Normal - Using Hashtags for On-Page Optimization

SEO In The New Normal - Using Hashtags for On-Page Optimization | Search Engine Marketing For Real Estate | Scoop.it

"Now that we are getting better at attracting and using social media traffic and that we clearer [sic] understand that we may not depend on Google traffic only, on-page social media optimization is something we need to pay more attention to."

 

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REwebCentral's comment, December 28, 2012 10:10 PM
#greatidea !
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Recent Search Engine Marketing News For Real Estate

Recent Search Engine Marketing News For Real Estate | Search Engine Marketing For Real Estate | Scoop.it
Search engine optimization & marketing news - curated especially for real estate marketers

 

See below for recent news.

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Google+ Gains 24 Fresh Features

Google+ Gains 24 Fresh Features | Search Engine Marketing For Real Estate | Scoop.it
"In a storm of activity before the holiday calm, Google on Friday introduced updated Android and iOS mobile apps for Google+ that bring with them two dozen new features," including mobile support for Google+ Communities.

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The New SEO Glossary: Say Goodbye to Link Condoms & Juice

The New SEO Glossary: Say Goodbye to Link Condoms & Juice | Search Engine Marketing For Real Estate | Scoop.it
REwebCentral's insight:

If you get pitched for SEO services with any of the terms in this article, run for the hills! SEO has matured and it's actually quite comical to be reminded what some of the buzzwords were.

 

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Social Media is a Ranking Signal

Social Media is a Ranking Signal | Search Engine Marketing For Real Estate | Scoop.it

Combining smart social media marketing with SEO strategy can result in greater marketing success.

 

Since mid-to-late 2010 (or maybe earlier), Google and Bing have been using social media engagement metrics as a ranking signal.

 

Things like mentions, shares, likes, and retweets are used by search engines as a form of “social proof,” much like links.

 

An analogy that I like to use with clients when describing the quantity and quality of links – and now social mentions – to their website is like a “vote.” I know the majority of you are sick of all of the political talk, but think of each link and each social mention as a vote of confidence.

 

The more votes you have, the more likely you are to be seen as an authority on the topic (web page) or as a whole (your site / domain).

 

Logic tells us that the higher the quantity – and more importantly, the quality – of those votes, the higher we will rank for the keyword terms that we’re targeting. 

 

Read More: http://www.socialmediaexplorer.com/search-engine-marketing/make-search-engines-love-you-and-your-social-efforts/


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:17 AM
http://www.airmaxsbuy.com/
sobhifakri's curator insight, January 2, 2013 12:21 PM

social media is good for business branding & reputation

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Analyze Traffic Sources With Google Analytics Pivot View

Analyze Traffic Sources With Google Analytics Pivot View | Search Engine Marketing For Real Estate | Scoop.it

How much traffic are you getting from each search engine for a given keyword?

 

You can find out by going to your “Traffic Sources > Search > Organic” report, hit the pivot toggle and choose “Pivot by Source”.

 

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5 Tips To Finding Effective Web Marketing Keywords

5 Tips To Finding Effective Web Marketing Keywords | Search Engine Marketing For Real Estate | Scoop.it

Keywords should be the cornerstone of your marketing, whether you're focused on search engines or not.

 

Click through the photo to find out why and five tips for picking the right keywords for your real estate business.

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