"There is no doubt that SEO has changed a lot over the last 12 months. I remember the days when SEOs, including me, focused our time and energy on boosting our rankings. We would track all of our keywords and watch them go up as we built links.
And although some SEOs still do this, I myself haven’t tracked my rankings in over a year. Why? Because SEO has turned into a long tail game."
Click through the photo to learn about the long tail game and how to play it to your benefit in real estate."