Google Plus SEO: Google+ has such a powerful effect on Google Search not just because Google+ is a Google product, but due to how Google Plus is constructed.
Click through the logo for a detailed primer on G+.
There is a LOT of buzz lately regarding G+. People are starting to really pay attention, BUT it's not too late to be an early adopter in RE. Are you playing in the G+ sandbox yet? Why or why not? Tell us in the comments!
Social signals are the future of SEO as well as essential for the here and now. A little known and well-hidden social signals map released by Google in 2009 can help you build the most effective and efficient social SEO plan.
"If you’re not familiar with responsive Web design, it is at its most basic a website that is coded to reformat to fit whatever device screen it is being viewed on. While this may seem like a no-brainer solution, responsive design poses quite a few more hassles than it may at first seem."
Everybody is talking about mobile websites. The future is really in responsive design with so many different kinds of mobile devices. This is a lengthy article, but a good investment of your time because this is the future of web marketing.
Google is starting to favor real live experts and real photos of those real people.
Click through the photo here to read how to claim your spot on Google as the local real estate expert and how to make sure your smiling face is in the search engine results that consumers see when searching for experts in your area.
"Making it to the first page of Google is no easy feat. You can optimize your site, make sure your content is of the highest quality, and adhere to Google's standards, and still never make it for one reason or another. Usually, it's a matter of other sites simply doing something better than you. Maybe they've built more backlinks. Maybe they're better at marketing. That's the nature of any business—fair competition. But what if you were unknowingly helping another site to outrank you?"
Click through the photo for a surprising expose on how you're helping your competitors outrank you on Google.
"Despite all the Google algorithm updates and menacing black-and-white animals that threaten your rankings, quality backlinks are still important. But all those linkbuilding efforts can get pretty confusing to keep track of. Not to mention, there are some awesome tools out there that help you discover linking opportunities and keep your link building campaigns on the right track."
Click through the photo for the tools and more on why backlinks still matter.
Buffer We’ve all heard the old aphorism “give a man a fish, feed him for a day; teach a man to fish, feed him for life.” I like to go it one better: “give a man a fish pond and you can forget about the fishing.” With G+ brand pages, Google is...
"The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media.
Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.
Social engagement is becoming more dependent on quality content and the relationship between social and mobile, making it essential that marketers dig deeper into search, social, local and mobile data to understand how it can impact rankings".
"So, let’s say I type in ‘what’s the weather today?’ At present Google might know where I am but would find it difficult to associate other content to that query. The reason I’m searching for it may well be because I want to know whether I can BBQ, or complete that landscaping project I’ve been researching online."
"Google can improve its results by ‘knowing’ why I’m searching for the weather so it can also throw up food offers or home improvement guides... It can only do this if its data set is clean, and right now there are far too many spammy links muddying the waters; hence why Penguin came in to begin addressing that issue."
Enter semantic web. Click through the photo for the full story.
Long tail keywords have always been an important SEO strategy for connecting with motivated consumers, but with all of Google's recent algorithm updates and focus on personalized search results, long tail keywords are taking on a new importance.
Click through the logo for an article describing what long tail keywords are and giving you five ideas for finding your own real estate long tail phrases.
Want help with this crazy seo stuff? Ping me at www.idxnetwork,com/tracy.
Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong.
Click through the photo for an easy to understand walk through of the latest changes to Google's search algorithm.
"There is no doubt that SEO has changed a lot over the last 12 months. I remember the days when SEOs, including me, focused our time and energy on boosting our rankings. We would track all of our keywords and watch them go up as we built links.
And although some SEOs still do this, I myself haven’t tracked my rankings in over a year. Why? Because SEO has turned into a long tail game."
Click through the photo to learn about the long tail game and how to play it to your benefit in real estate."
"Rand and the SEOmoz team are active users of SlideShare, both for their individual public speaking appearances and for their event,MOZCon. Just returning from New Media Expo, Rand took time out to talk about how he uses SlideShare and why it is an essential element of SEOmoz’s inbound marketing strategy."