![Google Panda vs Google Penguin: Which Are The Differences? [Infographic] | Search Engine Marketing For Real Estate | Scoop.it](http://img.scoop.it/WT_zThBvb549dVaCDV7bszl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A new infographic detailing the differences between the Google Panda and Penguin updates and how you can optimize your website to avoid being penalized by any of the two.
Via Robin Good
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Search engine optimization & marketing news - curated especially for real estate marketers
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Welcome to our page where we curate and share the best recent stories on search engine marketing, and how those stories support real estate marketing.
Questions about search engine marketing for real estate or any of the stories posted here? Ping our moderator at www.idxnetwork.com/tracy. Delete the scoop?
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Google Plus SEO: Google+ has such a powerful effect on Google Search not just because Google+ is a Google product, but due to how Google Plus is constructed.
Click through the logo for a detailed primer on G+.
REwebCentral's insight:
There is a LOT of buzz lately regarding G+. People are starting to really pay attention, BUT it's not too late to be an early adopter in RE. Are you playing in the G+ sandbox yet? Why or why not? Tell us in the comments! Delete the scoop?
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"Structured data markup is the future of SEO, and agents who utilize it today will have a definite edge over their competition." Click through the photo for a simple explanation of what Structured Data Markup is and how you can leverage it to help your search engine rankings. Delete the scoop?
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"In our fast changing world it seems that pure SEO strategies are dead. Not least because of Google itself, social media optimization will fill this gap".
Click through the photo for the full story. Via Antonino Militello 
LaBroi Walton's comment,
March 3, 3:53 AM
I couldn't agree more! Our client reports show hard evidence of this today in comparing their Google rankings to competitors.
's comment, March 10, 2:45 PM
This information is not surprising to me...not that I know much about SEO, but because I know so little...and so do many more of us who are trying to make a living online. I have gone to social media because I am baffled by conventional SEO.
Pallab Kakoti's curator insight,
March 16, 5:54 PM
Get the best insights, reports & best practices on search engine optimization at the ApnaCircle Group on Mastering SEO - http://goo.gl/5wR8v Delete the scoop?
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Social signals are the future of SEO as well as essential for the here and now. A little known and well-hidden social signals map released by Google in 2009 can help you build the most effective and efficient social SEO plan.
Read more here: http://socialmediatoday.com/danaraam/1233876/google-social-signals-map-you-didn-t-know-existed Via Antonino Militello
REwebCentral's insight:
Anybody who's googling their own name on a regular basis won't be surprised to see this map. You are googling your name, right? 
Neil Ferree's curator insight,
February 11, 4:47 PM
Some Google Ripples are more impactful than others. Either way, you want your http://bit.ly/RichSnippet connected to all of the above. 
Pierrick Fischer's curator insight,
February 12, 3:58 AM
A mental map for conceptualizing the weigth of Social Media in your SEO Strategy!
Also look up for one word: Pubsubhubbub! 
Dawn Matheson's curator insight,
February 25, 11:16 AM
Looks like we have a new term on the horizon! Delete the scoop?
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Optimize your social media profiles for the search engines? You betcha!
Click through the photo for all the information you need. Delete the scoop?
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"HTML doesn’t work, but dropping a straight link to your URL does, as long as it includes the “http://” part. It’s a quick and easy way to get free traffic and backlinks to your website."
For the full story, click through the photo. Delete the scoop?
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"If you’re not familiar with responsive Web design, it is at its most basic a website that is coded to reformat to fit whatever device screen it is being viewed on. While this may seem like a no-brainer solution, responsive design poses quite a few more hassles than it may at first seem." Everybody is talking about mobile websites. The future is really in responsive design with so many different kinds of mobile devices. This is a lengthy article, but a good investment of your time because this is the future of web marketing. Click through the photo for the full story. Delete the scoop?
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Search engine optimization & marketing news - curated especially for real estate marketers.
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Google is starting to favor real live experts and real photos of those real people.
Click through the photo here to read how to claim your spot on Google as the local real estate expert and how to make sure your smiling face is in the search engine results that consumers see when searching for experts in your area. Delete the scoop?
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Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out. Via Robin Good 
Martin (Marty) Smith's curator insight,
January 24, 1:12 PM
Wow, how cool is this mashup? 
Adam Atodl's curator insight,
January 24, 2:19 PM
Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.
Neil Ferree's comment,
January 26, 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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Local SEO is not one size fits all. Click through the photo for a detailed article on building yourself a custom program. Delete the scoop?
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"Making it to the first page of Google is no easy feat. You can optimize your site, make sure your content is of the highest quality, and adhere to Google's standards, and still never make it for one reason or another. Usually, it's a matter of other sites simply doing something better than you. Maybe they've built more backlinks. Maybe they're better at marketing. That's the nature of any business—fair competition. But what if you were unknowingly helping another site to outrank you?" Click through the photo for a surprising expose on how you're helping your competitors outrank you on Google. Delete the scoop?
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"Despite all the Google algorithm updates and menacing black-and-white animals that threaten your rankings, quality backlinks are still important. But all those linkbuilding efforts can get pretty confusing to keep track of. Not to mention, there are some awesome tools out there that help you discover linking opportunities and keep your link building campaigns on the right track."
Click through the photo for the tools and more on why backlinks still matter. Delete the scoop?
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Buffer We’ve all heard the old aphorism “give a man a fish, feed him for a day; teach a man to fish, feed him for life.” I like to go it one better: “give a man a fish pond and you can forget about the fishing.” With G+ brand pages, Google is...
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"The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media.
Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.
Social engagement is becoming more dependent on quality content and the relationship between social and mobile, making it essential that marketers dig deeper into search, social, local and mobile data to understand how it can impact rankings".
Find Out More: http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364 Via Antonino Militello 
2DiFore Marketing Solutions's curator insight,
February 19, 8:13 AM
We have been sharing for many years why social media is important to your overall marketing strategy, thank goodness we got on the band wagon early! 
Philippe Trebaul's curator insight,
February 20, 7:47 AM
Comment Search & Social Will cliquez sur le bouton Avance rapide En 2013,...
«Les courbes de recherche et social ont fait des pas de géant dans le passé récent. Même il ya deux ans, les gens étaient sceptiques quant à la relation entre la recherche et les médias sociaux.
Avance rapide jusqu'en 2013, et nous sommes aujourd'hui confrontés à une recherche complexe et de grande et de l'écosystème social qui offre un monde de possibilités aux spécialistes du marketing de référencement tout en transformant leur rôle. L'engagement social est de plus en plus dépendante de la qualité du contenu et de la relation entre le social et mobile, ce qui rend essentiel que les commerçants creuser plus profondément dans la recherche, données sociales, locales et mobiles à comprendre comment il peut influer sur le classement ". Pour en savoir plus: http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364 How Search & Social Will Hit The Fast Forward Button In 2013 via @amisant http://sco.lt/... Delete the scoop?
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"So, let’s say I type in ‘what’s the weather today?’ At present Google might know where I am but would find it difficult to associate other content to that query. The reason I’m searching for it may well be because I want to know whether I can BBQ, or complete that landscaping project I’ve been researching online."
"Google can improve its results by ‘knowing’ why I’m searching for the weather so it can also throw up food offers or home improvement guides... It can only do this if its data set is clean, and right now there are far too many spammy links muddying the waters; hence why Penguin came in to begin addressing that issue."
Enter semantic web. Click through the photo for the full story. Delete the scoop?
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Long tail keywords have always been an important SEO strategy for connecting with motivated consumers, but with all of Google's recent algorithm updates and focus on personalized search results, long tail keywords are taking on a new importance.
Click through the logo for an article describing what long tail keywords are and giving you five ideas for finding your own real estate long tail phrases.
Want help with this crazy seo stuff? Ping me at www.idxnetwork,com/tracy. Delete the scoop?
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Long tail keywords is an uber popular search engine strategy right now. We've got 7 ways to find long tail keywords for real estate marketing
Click through the photo for the full story from @2BeRelevant. Delete the scoop?
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While Google+ is not the most popular site on the 'Net, when it comes to social networks, it is certainly one of the most important.
Click through the photo to find out why and learn four ways to hit the mark. Delete the scoop?
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Search Engine Marketing - SEO once had a poorly understood role in companies. Now, however, more companies are understanding SEO's importance in boosting business, according to this infographic.
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Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong.
Click through the photo for an easy to understand walk through of the latest changes to Google's search algorithm. Delete the scoop?
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"There is no doubt that SEO has changed a lot over the last 12 months. I remember the days when SEOs, including me, focused our time and energy on boosting our rankings. We would track all of our keywords and watch them go up as we built links.
And although some SEOs still do this, I myself haven’t tracked my rankings in over a year. Why? Because SEO has turned into a long tail game."
Click through the photo to learn about the long tail game and how to play it to your benefit in real estate." Delete the scoop?
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Being adequately optimized as a top LOCAL real estate agent is one strategy for taking on the big guys who are hogging the top of the SERPs.
Click through for a post on best practices for local optimization and five free directories to get you started. Delete the scoop?
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"When it comes to winning the local SEO game, you only need a few major strategies in your arsenal."
Click through the photo for 3 such strategies. Delete the scoop?
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"Rand and the SEOmoz team are active users of SlideShare, both for their individual public speaking appearances and for their event,MOZCon. Just returning from New Media Expo, Rand took time out to talk about how he uses SlideShare and why it is an essential element of SEOmoz’s inbound marketing strategy." Click through the slide for the full story. Delete the scoop?
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