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Search engine optimization & marketing news - curated especially for real estate marketers
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25 Awesome Free Google Tools for Marketers

25 Awesome Free Google Tools for Marketers | Search Engine Marketing For Real Estate | Scoop.it

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.

 

Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!

 

1. Google AdSense

Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.

 

Read more: http://bit.ly/LyxGvt


Via Martin Gysler
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Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Search Engine Marketing For Real Estate | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


Via Martin Gysler
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