Search Engine Marketing
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7 Conversion-Sabotaging Words to Avoid at All Costs | WordStream

7 Conversion-Sabotaging Words to Avoid at All Costs | WordStream | Search Engine Marketing | Scoop.it
While some words, like 'Submit' on your CTA button, may seem innocent enough, they could be costing you dearly, turning away visitors in droves. Avoid these 7 words at all costs!
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3 Simple PPC Formulas Proven to Lower Your Costs | WordStream

3 Simple PPC Formulas Proven to Lower Your Costs | WordStream | Search Engine Marketing | Scoop.it
You don't need to be a data scientist to use PPC formulas and advanced analytics for account optimization. All you need are these handy equations and a little algebra!
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In-Market Audiences: Target Prospects Who Are Ready to Buy | WordStream

In-Market Audiences: Target Prospects Who Are Ready to Buy | WordStream | Search Engine Marketing | Scoop.it
Learn how you can use Google's new In-Market Audiences to create and target segments of visitors who are most ready to buy what you offer.
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The Complete, Digestible Guide to AdWords Budgets | WordStream

The Complete, Digestible Guide to AdWords Budgets | WordStream | Search Engine Marketing | Scoop.it
Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!
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36 Creative Landing Page Design Examples - A Showcase and Critique

36 Creative Landing Page Design Examples - A Showcase and Critique | Search Engine Marketing | Scoop.it
36 landing page designs for you to geek out on! Each one critiqued to see how they stack up against the principles of conversion centered design.
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How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula

How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula | Search Engine Marketing | Scoop.it
A few years back when I first started NeilPatel.com, I spent $66,372.09 on paid advertising through LinkedIn, Google AdWords, Retargeter
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Google AdWords Beta Opportunties Tab: Account Health Score For Search

Google AdWords Beta Opportunties Tab: Account Health Score For Search | Search Engine Marketing | Scoop.it


Google AdWords has this opportunities tab that shows advertisers suggestions on how to improve their campaigns. Google is beta testing a new feature there named
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How to Get Ahead with AdWords Expanded Text Ads | Growth Pilots

How to Get Ahead with AdWords Expanded Text Ads | Growth Pilots | Search Engine Marketing | Scoop.it
Learn about testing strategies, new opportunities, and see our early performance data for AdWords new expanded text ads (ETAs) format.
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4 Super-Actionable AdWords Tips to Try Right Now | WordStream

4 Super-Actionable AdWords Tips to Try Right Now | WordStream | Search Engine Marketing | Scoop.it
Looking for some fresh strategies to implement in your AdWords account? Here are 4 super-actionable AdWords tips and techniques that deliver proven results!
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5 PPC Secrets I've Discovered Through Millions of Ad Spend

5 PPC Secrets I've Discovered Through Millions of Ad Spend | Search Engine Marketing | Scoop.it
PPC secrets are everywhere, but if they are, are they really secrets? See the 5 secrets we use to get better results, to make more money.
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5 Perilous Mistakes That Will Destroy Your PPC Budget | WordStream

5 Perilous Mistakes That Will Destroy Your PPC Budget | WordStream | Search Engine Marketing | Scoop.it
Your PPC budget can disappear at the blink of an eye. Here are the five craziest real-world scenarios our account management team has encountered, with tips on how avoid them in your accounts!
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Google Expanded Text Ads: 10 Things You Need To Know | WordStream

Google Expanded Text Ads: 10 Things You Need To Know | WordStream | Search Engine Marketing | Scoop.it
Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. Find out everything you need to know about the new ad format here!
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5 Keyword Search Tools All Online Advertisers Should Be Using | WordStream

5 Keyword Search Tools All Online Advertisers Should Be Using | WordStream | Search Engine Marketing | Scoop.it
Need help finding new keywords for your accounts? Here are five super-reliable keyword research tools and tactics that will help you get the job done for just about any vertical you’re working with!
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NEW AdWords Message Extensions Enable High-CTR Click-to-Message Ads [Data] | WordStream

NEW AdWords Message Extensions Enable High-CTR Click-to-Message Ads [Data] | WordStream | Search Engine Marketing | Scoop.it
With new message extensions in AdWords, you can set up mobile ads that enable users to click to text you right from the SERP! Learn how they work and how they perform here.
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Return On Now Named a Top PPC Agency in Austin, TX by Upcity - Return On Now

Return On Now Named a Top PPC Agency in Austin, TX by Upcity - Return On Now | Search Engine Marketing | Scoop.it
Company is recognized as a PPC leader in the local market Austin, October 20, 2016 — Return On Now has been designated as one of the top pay-per-click (PPC) agencies in the local Austin, TX market by UpCity.  With specialties in SEO, PPC, and content marketing, the company is proud to announce this honor. “We are ecstatic that UpCity took the… read more →
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How to Maximize Your AdWords ROI | WordStream

How to Maximize Your AdWords ROI | WordStream | Search Engine Marketing | Scoop.it
ROI, or return on investment, is the holy grail of AdWords advertising: you business can make more money from AdWords than you're putting in. Here's how to do it.
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10 CRO Truth Bombs That Will Change the Way You Think – Marketing and Entrepreneurship – Medium

10 CRO Truth Bombs That Will Change the Way You Think – Marketing and Entrepreneurship – Medium | Search Engine Marketing | Scoop.it
Conversion rate optimization (CRO) has been around since the beginning of the web. Historically, a lot of the time and attention has been…
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Hidden, Game-Changing AdWords Features Part 1: Household Income Tiers

Hidden, Game-Changing AdWords Features Part 1: Household Income Tiers | Search Engine Marketing | Scoop.it
One of the most overlooked features of Google AdWords – and one of the most useful – is the household income tier targeting option. Learn how
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The Easy 8-Step Checklist for PPC Audits | WordStream

The Easy 8-Step Checklist for PPC Audits | WordStream | Search Engine Marketing | Scoop.it
Dealing with a PPC account in rough shape? This easy, 8-step PPC audit checklist will walk you through everything you need to do to get your account in tip-top shape!
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What’s the Most Important CRO Metric? (Hint: Not Conversion Rate) | WordStream

What’s the Most Important CRO Metric? (Hint: Not Conversion Rate) | WordStream | Search Engine Marketing | Scoop.it
But one metric is more important than all the rest. I know what you're thinking. A conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no. Here are three reasons why.
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10 Landing Page Tactics That Will Turn Casual Visitors into Converting Customers

10 Landing Page Tactics That Will Turn Casual Visitors into Converting Customers | Search Engine Marketing | Scoop.it
When was the last time you took a long hard look at your landing pages? On paper, landing page optimizatio
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How Landing Page Testing Screwed Up CRO for Paid Acquisition

How Landing Page Testing Screwed Up CRO for Paid Acquisition | Search Engine Marketing | Scoop.it
Paid acquisition is a major driver for many companies. Spending money on ads fuels customer acquisition, revenue and company-wide growth. Today, conversion rate optimization starts at the bottom. Landing pages.
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5 Proven Formulas for High-Converting Landing Page Headlines | WordStream

5 Proven Formulas for High-Converting Landing Page Headlines | WordStream | Search Engine Marketing | Scoop.it
The most successful headlines in the world follow these proven headline formulas! Learn the tricks to writing landing page headlines that convert like crazy.
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Google launches AdWords conversion data import solution for Salesforce

Google launches AdWords conversion data import solution for Salesforce | Search Engine Marketing | Scoop.it
Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.
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A Guide to SEM for Startups | Growth Pilots

A Guide to SEM for Startups | Growth Pilots | Search Engine Marketing | Scoop.it
Startups face a number of challenges when it comes to running SEM effectively. We created this quick guide to help high-growth companies tackle paid search.
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