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Data analytics – the core of successful digital marketing - exploreB2B

Whenever you start thinking about strategizing a digital marketing campaign for any new organization or brand, innumerable ideas may have whirled in your mind! You may have wisely sorted out ...
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Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

Reach & Frequency: The Forgotten Dimension Of GDN On AdWords | Online Marketing | Scoop.it
The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach:  The number of unique users who saw your […]
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Why AdWords Dynamic Search Ads Work Better Than You Think

Why AdWords Dynamic Search Ads Work Better Than You Think | Online Marketing | Scoop.it
I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn’t until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX […]
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[Webinar Recording] Make Them All Click! Fail-Safe Ways To Convert Your Leads | PPC Hero®

[Webinar Recording] Make Them All Click! Fail-Safe Ways To Convert Your Leads | PPC Hero® | Online Marketing | Scoop.it
In the recording below, Unbounce and Hanapin Marketing experts, Oli Gardner and Sam Owen, discuss conversion rate optimization (CRO) and take you through
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A Perfect Account Structure: Fact or Unicorn? | PPC Hero®

A Perfect Account Structure: Fact or Unicorn? | PPC Hero® | Online Marketing | Scoop.it
We’ve been working on account structure best practices. It seems there are a number of different methods that different people in the office swear by, so it was a bit of a heated debate when we finally decided to tackle it. Since we’ve made so much progress on what we think could be the best account structure, I decided to share.
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5 Tips for Proactive Client Communication | PPC Hero®

5 Tips for Proactive Client Communication | PPC Hero® | Online Marketing | Scoop.it
Proactive client communication tends to produce better relationships. Learn how you can have a stronger client/PPC manager relationship.
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When Is 2% Not a Good CTR? Good Click-Through Rates By Ad Position | WordStream

When Is 2% Not a Good CTR? Good Click-Through Rates By Ad Position | WordStream | Online Marketing | Scoop.it
Is 2 percent a good click-through rate for PPC? Not always! Learn the importance of having a good CTR for your average ad position.
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8 Shortcomings A PPC Audit Will Find In Your Account | PPC Hero®

8 Shortcomings A PPC Audit Will Find In Your Account | PPC Hero® | Online Marketing | Scoop.it
Don't let your account shortcomings slip by you a day longer. This checklist will help keep your PPC account in top condition.
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22 Brutally Honest Landing Page Critiques

22 Brutally Honest Landing Page Critiques | Online Marketing | Scoop.it
When it comes to LPO, (brutal) honesty is the only way to learn. In this roundup of 22 landing page critiques, Oli Gardner dishes some tough love.
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Expert Social Media Monitoring in 4 Simple Steps

Expert Social Media Monitoring in 4 Simple Steps | Online Marketing | Scoop.it
With the tools and strategies of basic social media monitoring, you can always keep an eye on whatever's important to you, wherever it is on the web.
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4 tips for creating smart stories - exploreB2B

Balancing style and substance
Stories without smart content offer style over substance and will be quickly dismissed.  Think of a recent film or TV show you may have watched where the ...
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5 Reasons a Site Hit by Google Penguin Won't Recover

5 Reasons a Site Hit by Google Penguin Won't Recover | Online Marketing | Scoop.it
If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results.
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The Google Webmaster Tools (GWT) Guide by cognitiveSEO

The Google Webmaster Tools (GWT) Guide by cognitiveSEO | Online Marketing | Scoop.it
This is the most comprehensive Google Webmaster Tools (GWT) guide on the internet, meant to give you an ample description on how to best use it.
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How Many Tweets is Too Many Tweets? | Simply Measured

How Many Tweets is Too Many Tweets? | Simply Measured | Online Marketing | Scoop.it
As Community Managers, we’re constantly trying new things. Whether it’s a new network or a new CTA, experimentation is in the job description. Unfortunately, we, as Community Managers, are also really busy. Trying new things can be daunting, especially when you have a strict plan to hit your numbers. But, that shouldn’t deter you; The…
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Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10

Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10 | Online Marketing | Scoop.it
In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score. In this case study, I’ll reveal exactly how they did […]
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Making Sense of Twitter- Uncluttering Your Feed

Making Sense of Twitter- Uncluttering Your Feed | Online Marketing | Scoop.it
Twitter can be a mysterious beast for even seasoned vets at time. The site is quick, loaded with information and so fast-paced there is simply no way you could read every single tweet from every si...
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Exploring The Best Contact Form Plugins For WordPress | Elegant Themes Blog

Exploring The Best Contact Form Plugins For WordPress | Elegant Themes Blog | Online Marketing | Scoop.it
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How Google Hummingbird Changed the Future of Search | WordStream

In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google
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Don't Settle for Average Click-Through Rate: Get 3x the Average CTR | WordStream

Don't Settle for Average Click-Through Rate: Get 3x the Average CTR | WordStream | Online Marketing | Scoop.it
Average click-through rates are just that: average. Learn how to get AdWords click-through rates over three times higher than the average CTR.
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4 Simple but Effective Remarketing Tips - Search Engine Journal

4 Simple but Effective Remarketing Tips - Search Engine Journal | Online Marketing | Scoop.it
Four AdWords remarketing tips for management and testing to improve performance. Learn how to test duration and frequency to boost return on investment.
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8 Ways to Tell Your Company's Story - exploreB2B

In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Started by Ann Handley from Marketing Profs. Did the ...
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The 12 Steps for PPC Management | PPC Hero®

The 12 Steps for PPC Management | PPC Hero® | Online Marketing | Scoop.it
I've discovered 12 tasks that betters PPC performance and increases efficiency when done consistently. When I deviate from these steps performance suffers.
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23 Tools to Better Manage Social Media Marketing (by Ian Cleary - RazorSocial)

23 Tools to Better Manage Social Media Marketing (by Ian Cleary - RazorSocial) | Online Marketing | Scoop.it
In March, the whole Agorapulse team traveled to San Diego on a mission to attend the best sessions at Social Media Marketing World, compile
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What ‘Budget’ Means in PPC & Why You Should Divulge It to Prospective Agencies | PPC Hero®

What ‘Budget’ Means in PPC & Why You Should Divulge It to Prospective Agencies | PPC Hero® | Online Marketing | Scoop.it
Having the conversation about budget can be tricky. PPC Hero helps you learn some tips to maneuver that conversation so both sides get the information they need.
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Why "Linksville" Is a Ghost Town: Link Building Is Moving In House

Why "Linksville" Is a Ghost Town: Link Building Is Moving In House | Online Marketing | Scoop.it
Several years ago, I wrote a column here titled Why Link Building Must Go In-House. The main thesis of that column can be summed up with this quote: There are almost as many link building tactics as there are companies selling them. Google lists over a million. On more than one occasion, I have pretended to […]
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