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Logic+Emotion: Responsive Marketing

Logic+Emotion: Responsive Marketing | Sculpt Selections | Scoop.it
In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity.
Sculpt's insight:

Agile. Responsive. Call it what you want, content marketing demands constant evaluation and iteration. And smart agencies know just how to optimize and deliver it. 

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Rescooped by Sculpt from Lean Content
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How to Find Free Images With Google's Advanced Image Search

How to Find Free Images With Google's Advanced Image Search | Sculpt Selections | Scoop.it
There are several benefits to complementing your blog posts with a little visual appeal, but photos must make sense and not infringe on any copyrights. Follow these simple steps to find royalty free images using the Google Images advanced search.

Via Simply Friday, Ally Greer
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Fast Moving Targets's comment, September 10, 2013 11:04 AM
Verstandig om te gebruiken. Een fout is snel gemaakt. En dan duur.
Asparikrishna Prasad's curator insight, October 29, 2013 5:40 AM

Lean is about optimization of all the processes in any value stream.

It is about avoiding waste and reducing cost while increase value for the enduser. It is also about reducing cost.

4twenty2's curator insight, November 4, 2013 8:08 AM

Useful instructions here.  I have personally spent hours in google images trying  to find a picture for my blog, only to find that every one I choose has a fee attached.  Adding pictures to text makes it more compelling and enchances every "story"

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Stock Photos Must Die, and Other Undefined Trends | Modern Marketing | Marketing Apocalypse

Stock Photos Must Die, and Other Undefined Trends | Modern Marketing | Marketing Apocalypse | Sculpt Selections | Scoop.it
2013 has been a pretty big year in business, marketing, technology, and life in general. We're not quite halfway through and the marketing world has been tossed around like a light disk in Tron.
Sculpt's insight:

There are few people who hate stock photos as much as us. Mike Bal is one of them. Mike's perspective on the future of the generic image industry is a valid one -- there is too much awesome visual content being captured, uploaded, and shared to make choosing "two corporate men pointing at stack of ruffled papers" a good decision. (His other points are spot on too, by the way)

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Agility In Action: How Four Brands Are Using Agile Marketing

Agility In Action: How Four Brands Are Using Agile Marketing | Sculpt Selections | Scoop.it
Sculpt's insight:

We share a lot of links on Agile Marketing, and if you dropped by our headquarters you'd see we gawk about it quite a bit too. Agile principles are a perfect fit for the real-time requirements of a growing online community. CMO.com highlights a few brands who are implementing it with tremendous success.

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Scoop.it raises $2.6M to turn anyone into a publisher

Scoop.it raises $2.6M to turn anyone into a publisher | Sculpt Selections | Scoop.it
Scoop.it combines semantic analysis of 10 million Web pages with human curation to help brands publish relevant content.
Sculpt's insight:

Don't mean to get meta on ya'll, but our favorite social curation platform just raised an impressive round of funding. If that isn't worth scooping...

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Rescooped by Sculpt from Community Managers
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Build Community With Purpose

Build Community With Purpose | Sculpt Selections | Scoop.it

So youve been tasked with building your brands online community strategy. Fantastic! 


Via Ally Greer
Sculpt's insight:

An inspiring Community Manager Hangout (#cmgrhangout) Friday afternoon spawned this quick and dirty blog post. WHY does your brand create? Build your community on a foundation of shared purpose, engagement (and action) will come easy. 

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Ally Greer's curator insight, May 24, 2013 8:29 PM

In this morning's weekly community manager hangout, Scoopiteer and cancer survivor/research advocate Martin Smith joined us to talk about how communities can save the world.


One of the things Marty mentioned that really hit home for me was that if your storytelling is genuine and authentic, you won't have to try and prevent it from sounding too "market-y." How can you do this? Have a purpose. Define it, believe it, and live by it.



Sculpt's comment, May 25, 2013 12:40 AM
Love it (and yes, live it). Thanks for scooping :D
Martin (Marty) Smith's comment, May 25, 2013 1:29 PM
Appreciate Ally's great take here. We uncovered an interesting truth in our #CMGRhangout yesterday: Authenticity = TRUST and trust is GOOD :).M
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Logic+Emotion: Responsive Marketing

Logic+Emotion: Responsive Marketing | Sculpt Selections | Scoop.it
In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity.
Sculpt's insight:

Agile. Responsive. Call it what you want, content marketing demands constant evaluation and iteration. And smart agencies know just how to optimize and deliver it. 

more...
No comment yet.