SCUBA Marketing
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SCUBA Marketing
Marketing to help your dive business
Curated by Nick Bostic
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Aquabotix HydroView, iPad-Controlled Mini Submarine, Streams Live Underwater ... - Huffington Post

Aquabotix HydroView, iPad-Controlled Mini Submarine, Streams Live Underwater ... - Huffington Post | SCUBA Marketing | Scoop.it
While only truly wireless between the iPad and control box, this would still be a fun toy.
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PADI Instructor News: What's Your Scuba Diver Nickname?

What's Your Scuba Diver Nickname? What's Your Scuba Diver Name? 1. Use your first initial to find your first name. A= Doubles J= Bicycle S= Zodiac. B= Shooter K= Beavertail T= Nemo. C= Hoover L= Kimo U= CESA ...
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American Airlines promotes SCUBA diving in a new ad

American Airlines promotes SCUBA diving in a new ad | SCUBA Marketing | Scoop.it

Thanks to Darrin Jillson from ScubaObsessed for sharing this! Hopefully divers will appreciate the great cross promotion of our industry by a major player in a complementary industry instead of fixating on using an iPhone underwater or thinking this promotes flying after diving.

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SSI releases new mobile App for scuba divers and dive professionals

SSI releases new mobile App for scuba divers and dive professionals | SCUBA Marketing | Scoop.it

It looks like this beats the current version of the PADI app

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Great for dive instructors! Square Rounds Out Payment Options

Great for dive instructors! Square Rounds Out Payment Options | SCUBA Marketing | Scoop.it

This is a great tool for actually getting paid for the work you do and since it works via cell phone it should work at any dive site!

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Restoring Ocean Life With Marine Reserves

Restoring Ocean Life With Marine Reserves | SCUBA Marketing | Scoop.it
Australia recently made international news with the revelation of its intent to create the world's largest marine reserve in the Coral Sea, which would protect an area one and a half times the size of France.
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Some Key Social Media Trends To Look For In 2012

Some Key Social Media Trends To Look For In 2012 | SCUBA Marketing | Scoop.it

These "trends" are incredibly vague, but since none of us have a time machine or crystal ball, keeping these basics in mind will help to focus on how to use any new tools that may come out in the social realm this year.

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Christmas Island National Park - Baby red crabs emerging from the ocean

Parks Australia -- Department of Sustainability, Environment, Water, Population and Communities Despite the recent shipwreck in Flying Fish Cove, hundreds of... (It's red crab migration time on Christmas Island.
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TRAFFIK Aligns with Worldwide Scuba Diving Authority to Launch Uniquely Personalized, Trackable Sales Campaign - PR.com

TRAFFIK Aligns with Worldwide Scuba Diving Authority to Launch Uniquely Personalized, Trackable Sales Campaign - PR.com | SCUBA Marketing | Scoop.it
TRAFFIK Aligns with Worldwide Scuba Diving Authority to Launch Uniquely Personalized, Trackable Sales Campaign - on PR.com...

h/t Darrin Jillson

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The 3 Worst Social Media Metrics (And What You Should Measure ...

The 3 Worst Social Media Metrics (And What You Should Measure ... | SCUBA Marketing | Scoop.it
Social media is hard to measure.It's tough to tell how well you're doing, or how to analyze an employee's production.Don't even bring up ROI. You'll just give yourself a headache.Unfortunately, some people still insist on it.
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Capturing the Essence With Underwater Video

Capturing the Essence With Underwater Video | SCUBA Marketing | Scoop.it
Once you become comfortable diving, it may be a natural inclination to begin recording the beautiful sights you are seeing so that you can share them with others. Underwater photography is a wonderful hobby, and a great skill to cultivate.
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Research: SMB social media use set to explode - Social Marketing ...

Research: SMB social media use set to explode - Social Marketing ... | SCUBA Marketing | Scoop.it
The amount small and medium-sized businesses spend on social media is set to almost double this year, according to a new study released by market research firm Borrell Associates, catching up with paid search.
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Bali: An Indonesian Treasure

Bali: An Indonesian Treasure | SCUBA Marketing | Scoop.it
Bali is beloved by people all over the world as one of the premiere destinations for stunning views, warm tropical waters, and of course, SCUBA diving.
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What’s in a Facebook ‘Like’? Not a Lot If You Have to Ask for It

What’s in a Facebook ‘Like’? Not a Lot If You Have to Ask for It | SCUBA Marketing | Scoop.it
Why is building Facebook ‘Likes’ by what will probably be non-interested semi-contacts be so important and a founding principle of your strategy? The answer is it shouldn’t be. There are much more beneficial ways to increase Facebook ‘Likes’.
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Eco-Friendly SCUBA Products

Eco-Friendly SCUBA Products | SCUBA Marketing | Scoop.it
SCUBA divers are most certainly the defacto ambassadors for environmental awareness, as we are the ones who witness the impact of human carelessness in our oceans, as well as in the surrounding coastal areas.
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Top 10 Scuba Diving Locations in the World

Top 10 Scuba Diving Locations in the World | SCUBA Marketing | Scoop.it
Not a terrible list, but not my top 10 either
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4 Community Management Predictions for 2012

4 Community Management Predictions for 2012 | SCUBA Marketing | Scoop.it
Community management, an industry still in its infancy, came a long way in 2011. Many businesses no longer ask “What does a community manager do, and do I need one?” but rather “What makes a great community manager, and when can I hire one?
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How Klout Found Success by Focusing on Users

How Klout Found Success by Focusing on Users | SCUBA Marketing | Scoop.it

Love it or hate it, Klout is interesting to observe

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Scuba lessons open new world of possibilities

Scuba lessons open new world of possibilities | SCUBA Marketing | Scoop.it

This is a great story about the healing power of diving

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Gray whale greets scuba divers off Laguna Beach (video)

Gray whale greets scuba divers off Laguna Beach (video) | SCUBA Marketing | Scoop.it
Pacific gray whale sightings have begun to surge off Southern California, just in time for today's official start to the whale-watching season.
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Just The Tip Of The Iceberg - Above And Below Antarctica Through The Lens Of Daniel Botelho

Just The Tip Of The Iceberg -  Above And Below Antarctica Through The Lens Of Daniel Botelho | SCUBA Marketing | Scoop.it
A photo series that documents the world of Antarctica's icebergs, both above and below the water, through the lens of Daniel Botelho...
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Scuba Diving Instruction in the US Industry Market Research Report Now Available from IBISWorld

Scuba Diving Instruction in the US Industry Market Research Report Now Available from IBISWorld | SCUBA Marketing | Scoop.it
The Scuba Diving Instruction industry foundered in 2009, but revenue has bounced back considerably since then. Nonetheless, the tough times are not over.

h/t Darrin Jillson

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New magazine, SCUBA SPORT, launched

New magazine, SCUBA SPORT, launched | SCUBA Marketing | Scoop.it
Scuba Sport Magazine has released its inaugural issue. The bi-monthly scuba diving/underwater lifestyle magazine that introduced itself to the diving community at the 2011 DEMA scuba industry trade show in Orlando, ...
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Civil War shipwreck will become Florida's next underwater preserve ...

Civil War shipwreck will become Florida's next underwater preserve ... | SCUBA Marketing | Scoop.it
The wreck of a vessel that served in the Union navy during the Civil War is slated to become Florida's 12th underwater preserve, Tampa Bay.
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Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media | SCUBA Marketing | Scoop.it
Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.
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