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Informazioni, idee, consigli e lavori per traduttori, editor e scrittori professionali
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The Convergence of Social & Search

The Convergence of Social & Search | Scrivere | Scoop.it

"In this session at PubCon Las Vegas, I speak about how one can impact their overall search visibility utilizing social media. The two are becoming more inter-twinned each and every day. While search marketing used to consist of good on-page SEO (title tags, meta data, etc.), now there are links and social signals that are also needed for one to experience good organic search visibility.

So, where are we currently at with regard to effective search/social media marketing strategies"?

Read More At: http://www.searchenginejournal.com/the-convergence-of-social-search/50204/


Via Antonino Militello
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Edgerank Explained in a Simple Infographic | iStrategy Blog

Edgerank, l'algoritmo che stabilisce l'ordine di pubblicazione delle notizie su Facebook, spiegato con una semplice infografica.

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Think like a copywriter - Free eBook by Alastaire Allday

Think like a copywriter - Free eBook by Alastaire Allday | Scrivere | Scoop.it
This is not a book about following rules. This is a book about breaking them. Think Like a Copywriter doesn't teach you how to write.
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Get Paid What You’re Worth: 37 Negotiation Tactics for Every Freelance Writer | Copyblogger

Get Paid What You’re Worth: 37 Negotiation Tactics for Every Freelance Writer | Copyblogger | Scrivere | Scoop.it

L'arte della negoziazione: 37 tattiche per gli scrittori freelance

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Interview with Zadie Smith

Interview with Zadie Smith | Scrivere | Scoop.it
Has motherhood affected how you write or how you spend your time as a writer?


ZS: Of course. Everything is done in small pockets of time, and everything about time itself is transformed. Did I really used to get up at 11 and read a book a day? Now it takes me a month to finish a normal-size novel. For a while it's a heartbreak, but the compensation has been comically enormous.

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What Your Klout Score Really Means | Wired Business | Wired.com

What Your Klout Score Really Means | Wired Business | Wired.com | Scrivere | Scoop.it

Your Klout score is gaining in importance: A high one might bring perks, but a low one could dash your career dreams.

 

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10 Writing Tips for Web Designers | Webdesigner Depot

10 Writing Tips for Web Designers | Webdesigner Depot | Scrivere | Scoop.it

Writing for the web is a skill set of its own. Website text, or copy, needs to be written in a different tone for the web than a brochure.

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Gastronomic food writing weekend

Gastronomic food writing weekend | Scrivere | Scoop.it

A masterclass abroad in the chic Marais district with inspirational Paris-based food writers • Dates: 3-5 November 2012

 

 

 

Programma

Clotilde Dusoulier: The art of food blogging
Join Clotilde Dusoulier, the Parisian food writer behind the award-winning blog Chocolate & Zucchini, for a session examining the food blog format

 

Sophie Brissaud: Cookbook writing and recipe editing
Sophie Brissaud, food writer, food journalist and culinary creator will tackle tools and techniques when applying food writing to cookbooks and recipes

 

Alexander Lobrano: Finding Your Voice in Restaurant Reviewing
Alexander Lobrano will share his extensive experience as a food journalist and what it takes to be an effective critic

 

Meg Zimbeck: How to capture, translate, and share a local food scene
Examine the skills necessary for writing a local food guide across various formats (books, magazines, and online), plus tips on entrepreneurial activities for food-minded travelers.

 

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A lezione da Calvino - MdS

A lezione da Calvino - MdS | Scrivere | Scoop.it

Leggerezza, rapidità, esattezza, visibilità, molteplicità, coerenza: in che modo le sei conferenze di Calvino si applicano al web writing?
Un articolo di Luisa Carrada prova a dare una risposta.

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22 Web App Tools For Editors & Writers

22 Web App Tools For Editors & Writers | Scrivere | Scoop.it

Un elenco di ben 22 applicazioni web-based per migliorare la produttività di chi scrive online. Dagli strumenti per i team editoriali del pacchetto Google Docs a strumenti di editing come AutoCrit, fino a Copyscape che permette di controllare eventuali plagi.

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Tropico del Libro | chi legge trova

Tropico del Libro | chi legge trova | Scrivere | Scoop.it
Esploriamo per voi l'universo editoriale e letterario. Chiedeteci tutto quello che volete: dove non arriviamo noi c'è Super Lettore!

 

 

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Web Writing for Many Interest Levels | e-gineer

Web Writing for Many Interest Levels | e-gineer | Scrivere | Scoop.it

Come scrivere contenuti web per lettori con diversi livelli di interesse

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Il brief perfetto del copywriter: 8 punti per realizzarne uno

Il brief perfetto del copywriter: 8 punti per realizzarne uno | Scrivere | Scoop.it
Sai come si crea il brief perfetto? Ecco i punti fondamentali per crearne uno a prova di Copywriter!
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Scrivere online: Jakob Nielsen riletto 13 anni dopo

Scrivere online: Jakob Nielsen riletto 13 anni dopo | Scrivere | Scoop.it

Nel 1999 Jakob Nielsen pubblicava "Web usability". Valgono ancora le sue regole?

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6 Copywriting Mistakes That Shatter Conversion Rates

6 Copywriting Mistakes That Shatter Conversion Rates | Scrivere | Scoop.it

Sei utili consigli per evitare di scrivere landing page che non si convertono in vendite.

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Quanta plasticità in un semplice testo!

Quanta plasticità in un semplice testo! | Scrivere | Scoop.it

Dal blog del Mestiere di scrivere un articolo sull'influenza della grafica web sulla carta stampata.

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The True Cost of Content Writing Services | Business 2 Community

The True Cost of Content Writing Services | Business 2 Community | Scrivere | Scoop.it
You might get what you pay for, but when it comes to content writing services…what exactly are you paying for?

 

Un elenco ragionato dei diversi tipi di fornitori di servizi di scrittura e dei relativi costi.

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The Right Way to Increase Your Klout Score

The Right Way to Increase Your Klout Score | Scrivere | Scoop.it

 

7 consigli per migliorare la propria comunicazione online e ampliare la propria rete e di conseguenza aumentare il proprio punteggio su Klout.

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50 Strategies For Making Yourself Work

50 Strategies For Making Yourself Work | Scrivere | Scoop.it

Jerry Olton scrive per SFWA (Science Fiction and Fantasy Writers of America) un prezioso elenco di consigli e strategie per aiutare ogni scrittore a fare il suo lavoro. Senza scuse.

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Writing for the Web: le ricerche di Jakob Nielsen

Writing for the Web: le ricerche di Jakob Nielsen | Scrivere | Scoop.it

Un elenco di ricerche sulle modalità di lettura online accompagnate da consigli pratici per scrivere contenuti adatti ai lettori del web.

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Writing Kids eBooks by Kathy McGraw

Writing Kids eBooks by Kathy McGraw | Scrivere | Scoop.it
There are many lessons I learned while writing and attempting to publish kids ebooks. I think most people have thought about writing a book at some point in their lives, and many have already done so.

 

Come si scrive e come si pubblica un e-book per bambini?

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Writing Effective Email: Top 10 Email Tips — Jerz's Literacy Weblog

Writing Effective Email: Top 10 Email Tips — Jerz's Literacy Weblog | Scrivere | Scoop.it

Come scrivere mail efficaci. Dieci utili consigli per meno esperti ed esperti (non si finisce mai di imparare).

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Elance | Instant access to freelance professionals, experts, and consultants - Get work done on Elance

Elance | Instant access to freelance professionals, experts, and consultants - Get work done on Elance | Scrivere | Scoop.it
Hire expert programmers, designers, writers, translators, marketers, researchers and admin contractors with tested skills.
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Approaching clients you don’t know. Painlessly.

Approaching clients you don’t know. Painlessly. | Scrivere | Scoop.it

Contatti "freddi" e "caldi" con i nuovi clienti. Qualche interessante idea pratica per scrivere mail e fare telefonate di marketing e vendere i nostri servizi professionali.

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