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Scrittura
aggiornamenti sulla scrittura creativa
Curated by Giulia Segalla
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How 30 Famous Companies Got Their Names | inspirationfeed.com

How 30 Famous Companies Got Their Names | inspirationfeed.com | Scrittura | Scoop.it
What most customer don't realize is how famous companies got their names & the stories behind them. It's not that we don't care, it's because it might be time-consuming to research all the answers. Well guess what?

Via EnricoMorandi
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Testi ottimizzati seo: quali vantaggi e a che prezzo - Testi e contenuti per il web

Testi ottimizzati seo: quali vantaggi e a che prezzo - Testi e contenuti per il web | Scrittura | Scoop.it
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Lo SciacquaLingua: Gioventú digitalizzata

Lo SciacquaLingua: Gioventú digitalizzata | Scrittura | Scoop.it

"Da quant’è ke t piace EMINEM?Io da slim!E’ trp figo!W EMINEMx tt la vita!e poi l altra cs:cm faccio a votarlo se nn poxo andare su internet?”

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Content Curation Tools For Brands

Content Curation Tools For Brands | Scrittura | Scoop.it

Therese Torris suggested me this her interesting and long article. Excerpted from it:

 

"Content curation help brands increase their visibility and their customer engagment. 

- Content curation does help content discovery.

- Social content curation fosters customer engagement.

- Corporate curation tools help create a competitive advantage.

- But content curation is no panacea for failing content creation.

 

Most of us do “curate” content in that we collect, filter, edit, and re-dispatch online information related to the topics that are relevant to our friends and followers. We want to become the go-to person for our target audience on the topic we curate.

 

Content curation is much more than content aggregation. A brand curator handpicks the content that matches the interests of his target audience: He/she filters it to keep only the best. He/she also possibly edits and comments it, before posting the curated result on multiple media.

 

The emphasis is on “partly”: curation tools assist curators, they don’t do away with them as people able to make intelligent judgments about which content adds value to which topic and its audience.

 

***Content Curation Delivers Visibility and Engagement

a) visibility:

By organizing their content around topics shared with their audience, brands active on social curation sittes increase their chances to be discovered in a relevant context.

 

b) engagement:

Content curation does not only bring visibility, it also fosters customer engagement by adding external quality content that adds:

- Relevance;
- Unique content;
- Fresh content;
- Optimized content;
- Rich media;
- Trust;
- Entertaining content..."

 

The original article is analyzed with more information and with examples about different content curation tools. 

I thank Therese to mention me as her favorite curator. Thank you so much!

 

Read full article here: http://return-on-clicks.com/index.php/2012/06/content-curation-for-brands/

 

Check out also her presentation:

http://www.slideshare.net/ttorris/content-curationtoolsforbrands

 


Via Giuseppe Mauriello
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10 Ways to Make Your Landing Page Mobile-Friendly

10 Ways to Make Your Landing Page Mobile-Friendly | Scrittura | Scoop.it

 

Excerpt from the article:

 

With mobile web use dramatically on the rise, marketers can no longer ignore the impact.

 

There are over 4 billion mobile phones on the planet, and Google estimates by 2014 more people will use mobile phones than PCs to go online.

 

It's time to adapt your strategy.

 

Instead of just designing a traditional landing page, plan to uniquely consider landing page content and layout for various devices and screens of all sizes – desktops, tablets, smartphones and beyond.

 

Here are 10 Ways to Make Your Landing Page Mobile-Friendly:

 

1. Be Accessible

2. Be Fast

3. Be Orderly

4. Be Brief

5. Be Legible

6. Be Call-Friendly

7. Be Thumb-Friendly

8. Be Local

9. Be Form-Simple

10. Be Action-Compelling

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/O0HNtg


Via Agostino Caniato
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Email Marketing 101 | 4 Template da Testare Subito!

Email Marketing 101 | 4 Template da Testare Subito! | Scrittura | Scoop.it
Uno dei più geniali copywriter del nostro team a Mindvalley, Omar, ha condiviso con noi un interessante aggiornamento che ho subito pensato fosse estremamente...

Via Riccardo Esposito
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[Webwriter freelance] 7 criteri per creare un buon preventivo

[Webwriter freelance] 7 criteri per creare un buon preventivo | Scrittura | Scoop.it
Non è facile rispondere alla domanda come faccio a guadagnare di più scrivendo? Io ci provo, ecco...

Via Riccardo Esposito
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The 7 Worst Marketing Emails You've Ever Seen

The 7 Worst Marketing Emails You've Ever Seen | Scrittura | Scoop.it
Marketing shouldn't make people cry.Do you get marketing email that makes you want to punch your fit through your computer in hopes of actually conn...
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Che cos’è la content strategy? | Web Writing Stuff

Che cos’è la content strategy? | Web Writing Stuff | Scrittura | Scoop.it
Chi necessita content strategy e come è possibile organizzarla. Le risposte attraverso una serie di pensieri di Kristina Halvorson.
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5 Common Call To Action Errors

5 Common Call To Action Errors | Scrittura | Scoop.it

 

Excerpt from the article:

  

The call-to-action is one of the most critical parts of your message.

 

Learn 5 common call-to-action errors marketers make and how you can avoid them.

 

Error #1: A call-to-action without implied value

Error #2: A call-to-action among several others

Error #3: Evenly weighted calls-to-action

Error #4: A call-to-action “above the fold”

Error #5: A call-to-action that asks for too much

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/MvjiYk


Via Agostino Caniato
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Accenti, apostrofi e altri dubbi quotidiani

Accenti, apostrofi e altri dubbi quotidiani | Scrittura | Scoop.it
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L’officina del foglio word

Oggi, finendo la revisione di un documento, mi stupivo di quanti cambiamenti avevo ancora fatto in quella che credevo ormai un’ultimissima versione. La verità è che ho stampato il documento...

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Jorge Luis Borges: 26 anni dopo | Diskos

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7 Reasons why People Hate Your B2B Business Blog

7 Reasons why People Hate Your B2B Business Blog | Scrittura | Scoop.it

B2B business blogs can boost credibility, shine a spotlight on your talent, attract leads, provide valuable information for your current customers and foster customer loyalty, increase links to your site and boost SEO, to name just a few benefits.

 

If you are considering starting a business blog, I encourage you to consider these points before you begin. If you’re already blogging and wondering why your readership and engagement levels are struggling to gain momentum, you might be guilty of the following.

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Esercizi di riscrittura #1

Esercizi di riscrittura #1 | Scrittura | Scoop.it

Con questo articolo sugli esercizi di riscrittura parte una rubrica, aperiodica, dedicata alla malascrittura. Ogni volta che trovo un testo da riscrivere da qualche parte, sarà pubblicato in questa rubrica.

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Tu che italiano parli?

Tu che italiano parli? | Scrittura | Scoop.it

Parlare di letteratura significa affrontare le tematiche del linguaggio; la prima, e la più ingombrante, riguarda la lingua che si pratica, nel mio caso l'italiano.

 

A che punto siamo? Dove si colloca l'italiano oggi? Ma soprattutto: che cos'è l'italiano?

 

Ecco qua intavolati gli estremi per almeno tre anni di ricerche e svariate conferenze. Tutte inutili, perché tra tre anni i dati raccolti sarebbero già carta straccia data la velocità con cui una lingua consuma se stessa per continuare a esistere.

 

Ma chi usa la lingua come uno strumento non può sottrarsi a qualche riflessione. L'italiano è una lingua duttile, una lingua di gomma, come diceva Calvino: serve a tradurre abbastanza bene quasi tutte le lingue del mondo, ma di per sé è intraducibile; è stratificata, sormontata, intersecata, abitata da spettri e zavorrata da cascami.

 

 

Leggi tutto: http://www.readers-bench.com/2012/07/tu-che-italiano-parli.html


Via ROBERTO P. TARTAGLIA
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Super Storytelling with StoryBird

Tutorial on using StoryBird.com including ideas for the classroom.

Via CM Elias, lafra
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A copywriter’s bible of words that sell

A copywriter’s bible of words that sell | Scrittura | Scoop.it
A copywriter's bible of 63 words that sell. Use these powerful words in your copywriting and turn your words into something worth buying. Can you add to the list?
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10 Steps to Becoming a Better Writer (Poster) | Copyblogger

10 Steps to Becoming a Better Writer (Poster) | Copyblogger | Scrittura | Scoop.it
The secret to becoming a better writer just can't be distilled into a simple 10-step post. Or ... can it?
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The 7 Worst Marketing Emails You've Ever Seen

The 7 Worst Marketing Emails You've Ever Seen | Scrittura | Scoop.it
Marketing shouldn't make people cry.Do you get marketing email that makes you want to punch your fit through your computer in hopes of actually conn...
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Il manuale di "burocratese"

Un manuale di scrittura amministrativa a cura dell'Agenzia delle Entrate. Per chi si destreggia (e dispera) con il "burocratese".

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Romina Tamerici: A posto o apposto?

Romina Tamerici: A posto o apposto? | Scrittura | Scoop.it
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Welcome to Teaching That Makes Sense!

Teaching That Makes Sense offers tools, training, and technology support for K-12 schools in reading, writing, math, test preparation, and assessment.
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Le aziende alle prese con la grammatica

Le aziende alle prese con la grammatica | Scrittura | Scoop.it
Qualche giorno fa il Wall Street Journal si è insolitamente occupato di grammatica: This Embarrasses You and I*. Lo spunto: sono sempre di più i manager che ne lamentano la scarsa padronanza nei...
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Dizionario di stile | Zanichelli Dizionari più

Dizionario di stile | Zanichelli Dizionari più | Scrittura | Scoop.it
Dizionario di stile | Zanichelli Dizionari più...
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