The secret to becoming a better writer just can't be distilled into a simple 10-step post. Or ... can it?
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Scooped by Giulia Segalla onto Scrittura |
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Qualche regola utile per scrivere email corrette adatte a tutti: dal datore di lavoro al collega-compagno di pranzo, dal cliente all'amico di vecchia data. Delete the scoop?
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Giulia Segalla's insight:
“Quando cominci a dissezionare, la realtà tende a disfarsi. E qui sta la capacità tecnica: scrivere significa mettere insieme il mondo dopo che lo hai fatto a pezzi”. Alessandro Baricco conclude così il ciclo di letture iniziate quattro giorni fa al Palladium di Roma... Delete the scoop?
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Giulia Segalla's insight:
L’anno scorso, più o meno in questo periodo, su La Stampa e “Il blog del mestiere di scrivere” di Luisa Carrada è comparsa una riflessione di Orhan Pamuk che analizzava gli effetti di lettura e scrittura nella nostra mente. Anche se è passato qualche anno dalla prima pubblicazione, copio e incollo qui sotto il prezioso scritto che merita di essere letto da cima a fondo senza interruzioni. Non mi dilungo quindi in altri preamboli e lascio la parola a uno dei più grandi scrittori e saggisti attuali. Delete the scoop?
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Eccolo qua, finalmente è arrivato! Gianluca me ne parlava a inizio primavera e ora parte davvero la sua scalata al successo. Inutile ripetere il mio giudizio positivo nei confronti del suo libro e ... Delete the scoop?
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10 examples of companies with truly killer copywriting. Delete the scoop?
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Review 17 of the most common and egregious mistakes guest bloggers make when submitting contributor content to other blogs. Delete the scoop?
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B2B business blogs can boost credibility, shine a spotlight on your talent, attract leads, provide valuable information for your current customers and foster customer loyalty, increase links to your site and boost SEO, to name just a few benefits.
If you are considering starting a business blog, I encourage you to consider these points before you begin. If you’re already blogging and wondering why your readership and engagement levels are struggling to gain momentum, you might be guilty of the following. Via Tocquigny Delete the scoop?
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Con questo articolo sugli esercizi di riscrittura parte una rubrica, aperiodica, dedicata alla malascrittura. Ogni volta che trovo un testo da riscrivere da qualche parte, sarà pubblicato in questa rubrica. Delete the scoop?
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Parlare di letteratura significa affrontare le tematiche del linguaggio; la prima, e la più ingombrante, riguarda la lingua che si pratica, nel mio caso l'italiano.
A che punto siamo? Dove si colloca l'italiano oggi? Ma soprattutto: che cos'è l'italiano?
Ecco qua intavolati gli estremi per almeno tre anni di ricerche e svariate conferenze. Tutte inutili, perché tra tre anni i dati raccolti sarebbero già carta straccia data la velocità con cui una lingua consuma se stessa per continuare a esistere.
Ma chi usa la lingua come uno strumento non può sottrarsi a qualche riflessione. L'italiano è una lingua duttile, una lingua di gomma, come diceva Calvino: serve a tradurre abbastanza bene quasi tutte le lingue del mondo, ma di per sé è intraducibile; è stratificata, sormontata, intersecata, abitata da spettri e zavorrata da cascami.
Leggi tutto: http://www.readers-bench.com/2012/07/tu-che-italiano-parli.html Via ROBERTO P. TARTAGLIA Delete the scoop?
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A copywriter's bible of 63 words that sell. Use these powerful words in your copywriting and turn your words into something worth buying. Can you add to the list? Delete the scoop?
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The secret to becoming a better writer just can't be distilled into a simple 10-step post. Or ... can it? |
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"The arrows of adverse criticism cannot scratch, let alone pierce, the shield of what disappointed archers call my 'self-assurance.'" Delete the scoop?
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di Luca Tremolada Delete the scoop?
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Tra gli accorgimenti da considerare per accrescere la brand awareness e migliorare la brand reputation di un marchio, si propongono spesso attività di article... Delete the scoop?
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Ormai è passato un anno da quando ho iniziato – finito, ricominciato, rifinito e ri-ricominciato – ad ascoltare il “Corso avanzato di scrittura creativa” uploadato nell’iTunes Sto... Delete the scoop?
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Learn how to create compelling marketing content, by examining exactly how not to do it! Delete the scoop?
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L’infografica – dall’inglese information graphic o infographic – negli intenti del suo precursore, Otto Neurath, doveva adottare un linguaggio visivo sintetico, intuitivo e universale. Quickly and clearly: è tempo di big data. Aggiungerei “nicely”, per onorare i frutti sfatti del nord-est. Delete the scoop?
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What most customer don't realize is how famous companies got their names & the stories behind them. It's not that we don't care, it's because it might be time-consuming to research all the answers. Well guess what? Via EnricoMorandi Delete the scoop?
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"Da quant’è ke t piace EMINEM?Io da slim!E’ trp figo!W EMINEMx tt la vita!e poi l altra cs:cm faccio a votarlo se nn poxo andare su internet?” Delete the scoop?
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Therese Torris suggested me this her interesting and long article. Excerpted from it:
"Content curation help brands increase their visibility and their customer engagment. - Content curation does help content discovery. - Social content curation fosters customer engagement. - Corporate curation tools help create a competitive advantage. - But content curation is no panacea for failing content creation.
Most of us do “curate” content in that we collect, filter, edit, and re-dispatch online information related to the topics that are relevant to our friends and followers. We want to become the go-to person for our target audience on the topic we curate.
Content curation is much more than content aggregation. A brand curator handpicks the content that matches the interests of his target audience: He/she filters it to keep only the best. He/she also possibly edits and comments it, before posting the curated result on multiple media.
The emphasis is on “partly”: curation tools assist curators, they don’t do away with them as people able to make intelligent judgments about which content adds value to which topic and its audience.
***Content Curation Delivers Visibility and Engagement a) visibility: By organizing their content around topics shared with their audience, brands active on social curation sittes increase their chances to be discovered in a relevant context.
b) engagement: Content curation does not only bring visibility, it also fosters customer engagement by adding external quality content that adds: - Relevance;
The original article is analyzed with more information and with examples about different content curation tools. I thank Therese to mention me as her favorite curator. Thank you so much!
Read full article here: http://return-on-clicks.com/index.php/2012/06/content-curation-for-brands/
Check out also her presentation: http://www.slideshare.net/ttorris/content-curationtoolsforbrands
Via Giuseppe Mauriello Delete the scoop?
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Excerpt from the article:
With mobile web use dramatically on the rise, marketers can no longer ignore the impact.
There are over 4 billion mobile phones on the planet, and Google estimates by 2014 more people will use mobile phones than PCs to go online.
It's time to adapt your strategy.
Instead of just designing a traditional landing page, plan to uniquely consider landing page content and layout for various devices and screens of all sizes – desktops, tablets, smartphones and beyond.
Here are 10 Ways to Make Your Landing Page Mobile-Friendly:
1. Be Accessible 2. Be Fast 3. Be Orderly 4. Be Brief 5. Be Legible 6. Be Call-Friendly 7. Be Thumb-Friendly 8. Be Local 9. Be Form-Simple 10. Be Action-Compelling
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/O0HNtg Via Agostino Caniato Delete the scoop?
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Uno dei più geniali copywriter del nostro team a Mindvalley, Omar, ha condiviso con noi un interessante aggiornamento che ho subito pensato fosse estremamente... Via Riccardo Esposito Delete the scoop?
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