ESPN should find ways to cover the Trayvon Martin story rather than become part of it | Poynter. | Scribble and Scrub | Scoop.it

"This is a basic tenet of journalism that is becoming lost in this day of social media – also known as slacktivism. It feels good to join a popular movement by slapping a bumper sticker on your car or wearing your heart on your sleeve. But with a little work, and a little self-restraint, journalists can do so much more."