A must read from Steve Rosenbaum.
We know the amazing contribution of Steve on this topic (we had the chance to interview Steve at SxSW this year). He explains here very clearly why curation creates value for a corporate organization such as IBM, not only for its customers, but internally.
"Within the world of corporate communication, there are two schools of thought on this. There are those that say – Clamp Down. No tweeting without authorization. No posts, no photos. No messaging outside of approved channels. And then there are the thinkers who are looking to turn this big noisy mess into value for their brands and corporate parents."