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Screen seriality focus on tv industry and its insights
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Anand's Thoughts on Intel's TV Initiative

Anand's Thoughts on Intel's TV Initiative | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Will intel be disruptive in the tv market?

Maybe, as Anand says, the change in a market must come from outside.

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Designing In The Transition To A Multi-Device World | Smashing Magazine

Designing In The Transition To A Multi-Device World | Smashing Magazine | screen seriality | Scoop.it
This article reflects on designing in the transition to a multi-device world.
Mattia Nicoletti's insight:

This great article by Francisco Inchauste is not about social tv or second screen but it's about evolution and transition to a Multi device world. A must-read.

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never.no continues social TV innovation and adds Google+ to its suite

never.no continues social TV innovation and adds Google+ to its suite | screen seriality | Scoop.it
never.no has announced that it has integrated Google+ into its Interactivity Suite to enriched new forms of television engagement,interactivity and audience loyalty.
Mattia Nicoletti's insight:

Google+ is a sleeping social network (but with 300 million users) part of a very strong ecosystem. During Super Bowl Google+ was not used by commercials to create interaction but Google+ can be a great surprise in the future.

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10 Recent TV Everywhere Deals - CableFAX

10 Recent TV Everywhere Deals - CableFAX | screen seriality | Scoop.it
CableFAX 10 Recent TV Everywhere Deals CableFAX TV Everywhere deals are steadily—if slowly—becoming a reality in the cable industry.
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37% of PC users migrate viewing to mobile devices | Advanced Television

Mattia Nicoletti's insight:

mobile is getting bigger, bigger and bigger. Everything now must be developed even for mobile.

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Zeebox Second-Screen TV App Introduces SpotSynch As It Gets Cozier With Advertisers -- AppAdvice

Zeebox Second-Screen TV App Introduces SpotSynch As It Gets Cozier With Advertisers -- AppAdvice | screen seriality | Scoop.it
The popular Zeebox app now includes targeted digital advertisements at the same time as specific TV shows and commercials.
Mattia Nicoletti's insight:

We are used to advertising. We are exposed to it every single second of our lives. But I don't know what will be viewers reaction to second screen advertising. It will probably depend on contents. If a second screen app is compelling maybe we can any kind of adverising.

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Stephen King's Under the Dome to debut on CBS with four-day VOD window on Amazon | Rapid TV News

Stephen King's Under the Dome to debut on CBS with four-day VOD window on Amazon | Rapid TV News | screen seriality | Scoop.it
In an in-season VOD window deal, Under the Dome, a new TV series based on Stephen King's novel and produced by Steven Spielberg's Amblin Television, will premiere on CBS Television Network in June, while Amazon Prime subscribers will gain unlimited...
Mattia Nicoletti's insight:

VOD services like Netflix and Amazon giving their customers what they want. Arrested Development and Stephen King tv series are two clever moves and a customer service killer app.

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How the Grammys Integrated Live Television and Social Media | TKGenius | Online Marketing Strategies & Training

How the Grammys Integrated Live Television and Social Media | TKGenius | Online Marketing Strategies & Training | screen seriality | Scoop.it
Last night's Grammy Awards was heavily integrated with social media, television programming and Twitter hashtags. Find out more...
Mattia Nicoletti's insight:

Grammys strategy, pros and cons. 

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MediaPost Publications Twitter And TV: Not a Good Mix 02/08/2013

Twitter And TV: Not a Good Mix - 02/08/2013
Mattia Nicoletti's insight:

A different view about tv and Twitter. Like it or not.

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How viewer reaction on Facebook and Twitter rewrites TV shows

How viewer reaction on Facebook and Twitter rewrites TV shows | screen seriality | Scoop.it
NEXT time you fire off a tweet or Facebook post about your favourite TV show, beware - you may just be helping to rewrite it.
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Josh Atkins: A vision for TV's future

Josh Atkins is the Studio Design Director for Microsoft's Soho Studio in London where he is using Kinect technology to develop a new interactive version of t...
Mattia Nicoletti's insight:

Watch this Josh Atkins TED vision. Impressive.

It's about destroying the wall between tv contents and viewers.

It's more and more about contents.

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As the social TV industry comes of age, stay tuned for what Facebook has in store

As the social TV industry comes of age, stay tuned for what Facebook has in store | screen seriality | Scoop.it
Despite, and in fact perhaps even thanks to the unstoppable rise of social media, we still watch a ton of television (by which I mean content).

Another fact: the way we look at ...
Mattia Nicoletti's insight:

If Facebook will add check-ins it affects social tv panorama. The power of 1 billion users network (as I always thought) can destroy companies like GetGlue, Miso and Viggle. Ubi maior... 

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Divided Attention, Multitasking, and the Second Screen

Divided Attention, Multitasking, and the Second Screen | screen seriality | Scoop.it
Fully Wired and Ready to Process: The Second Screen Instead of taking a deeper look at a biologically caused brain condition that changes how we think, this week we are going to talk about a cultur...
Mattia Nicoletti's insight:

We live in a second screen world. It's not just about tv it's about everything we do.

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USA Network Exec Jesse Redniss Explains How New Game Engages Psych Fans (Q&A) - Forbes

USA Network Exec Jesse Redniss Explains How New Game Engages Psych Fans (Q&A) - Forbes | screen seriality | Scoop.it
USA Network is offering a new way for fans of its TV series, Psych, to interact with show stars James Roday, Dulé Hill and Kirsten Nelson.
Mattia Nicoletti's insight:

USA Network is getting closer to developing contents for social tv.

With Psych (a scripted tv show) the gamification was successful, now we wait for a real transmedia project.

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La social TV peut générer de l’audience selon le dernier baromètre iligo - Offremedia

La social TV peut générer de l’audience selon le dernier baromètre iligo - Offremedia | screen seriality | Scoop.it

La 3ème édition du Baromètre Semestriel d’iligo sur la Social TV révèle que 27% des Français commentent régulièrement des programmes TV sur les réseaux sociaux.


Via Morgane FEVRIER, Ludovic Bostral
Mattia Nicoletti's insight:

In France a study by Iligo on social tv says that French are more interested to watch a show (live) if they can comment it through social networks. 

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MediaPost Publications Fox's Big Screen Support For Second Screen Siblings 02/13/2013

Fox's Big Screen Support For Second Screen Siblings - 02/13/2013
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No Change "Hollywood see video games & the internet as an existential threat" - Yahoo! News

No Change "Hollywood see video games & the internet as an existential threat" - Yahoo! News | screen seriality | Scoop.it
"They're are a lot of film purists who believe their job is to get the script shot and make it beautiful," Jeff Gomez, president of Starlight Runner Entertainment and a trans media consultant on films like "Avatar," said.

Via Gary Hayes, Binary Racoon
Mattia Nicoletti's insight:

Different century, same old cinema...

 

Probably it will slowly change when the internet generation will become the greater part of the audience.

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Gary Hayes's comment, February 19, 2013 5:38 AM
Agree - experiential story is a goal, but I am not sure there are enough experiments to break a new format? The draw of festival and big budgets mean most filmmakers are linear locked?
Mattia Nicoletti's comment, February 19, 2013 6:14 AM
Gary, I just think that Hollywood should be more open minded. The fact is that it's always about storytelling. When we have a good story and we are telling it in the right way it does not matter if it is linear or not. But as it happened in advertising when internet arrived, there were two points of view: traditional is winning, digital is winning, and only few thought that a right mix could be the right answer. Every story is different and mustbe toldi in a different way in my personal opinion.
Mattia Nicoletti's comment, February 19, 2013 6:15 AM
The change is always an opportunity, but it does not mean that everytime we have to experiment new ways.
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Is mobile video the new TV commercial? - Video - Mobile Marketer

Is mobile video the new TV commercial? - Video - Mobile Marketer | screen seriality | Scoop.it
With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens.
Mattia Nicoletti's insight:

Will companies switch their advertising budget from tv to online commercial? And how commercial can be adapted to second screen app?

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While Twitter doubles down on TV, Facebook reminds everyone it’s still a big player - Lost Remote

While Twitter doubles down on TV, Facebook reminds everyone it’s still a big player - Lost Remote | screen seriality | Scoop.it
While Twitter doubles down on TV, Facebook reminds everyone it’s still a big player
Mattia Nicoletti's insight:

Facebook is going to become the biggest social tv player, but we have to remember that it will play the GetGlue/Miso/Viggle role more than the Twitter one.

 

Twitter, because of its 140 chars, it's like drinking coffee, it's simple. Simple and open to everyone. And contents (tweets) are fast and clear.

 

Facebook and Twitter more than competitors on social tv they could be partner.

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Tom Dolan's comment, February 13, 2013 2:09 PM
They also do very very different things from the broadcast viewpoint. You don't really follow a celebrity to hear their thoughts on Facebook, but their social stream while watching the same show as you can create a real bond. Also you can't easily search for celebs talking about your show and mention them on-air with facebook. FB, however, does allow UGC and polling and the ability to coalesce a conversation round an asset that represents a moment - even if they're doing their best to charge a fortune for that to happen.
Mattia Nicoletti's comment, February 14, 2013 12:52 AM
Yes you are right. It is a different kind of conversation. But do you agree that Twitter and Facebook will be the big players in the social tv market? I don't believe too much in Get Glue/Miso, etc., because of the small numbers.
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Second-screen marketing case studies

Second-screen marketing case studies | screen seriality | Scoop.it
From Coca-Cola to eBay, Michael Berliner looks at the best tales of second-screen engagement which you may have missed
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CHART OF THE DAY: The Beginnings Of Second Screen Commerce

CHART OF THE DAY: The Beginnings Of Second Screen Commerce | screen seriality | Scoop.it
People do a lot on their smartphones and tablets while watching TV.
Mattia Nicoletti's insight:

For some products can work but for mass market I seriously doubt it.

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US viewers opt for free TV streaming

US viewers opt for free TV streaming | screen seriality | Scoop.it

Traditional pay TV operators and broadcast networks still dominate the consumer television landscape, but US viewers start to turn to new options, from subscription video on demand (SVOD), to electronic sell-through (EST), to free TV streaming.

While SVOD drives the most online TV streams by far, the incidence of consumers who used SVOD and free streaming in 2012 was relatively equal. According to NPD’s “Free Streaming TV” report, 12% of U.S. TV watchers reported streaming TV shows for free during the prior three months, compared to 14% who watched a TV show via SVOD.

“Over half of the viewers for streaming TV are between the ages of 18 and 34, so the YouTube generation is evolving from short-form and user-generated content to TV shows and, like YouTube, they can watch where and when they want,” said Russ Crupnick, SVP of industry analysis at NPD. “Despite the attention lavished on tablets and phones, an astonishing 83% of free TV streaming programs are viewed on a computer.”

Nearly all broadcast and cable TV networks offer free streaming of their programming via the internet; however, based on NPD’s latest information, consumer usage of free-streaming TV sites varies. Hulu.com dominated free streaming TV, accounting for 43% of total streams during 2012.

After Hulu, the five broadcast network sites (CBS.com, ABC.com, FOX.com, NBC.com, and CWTV.com) accounted for another 30% of total streams. Four cable TV sites — abcfamily.com, comedycentral.com, MTV.com, and A&ETV.com — round out the top-ten free streaming TV sites.

NPD’s research shows that streaming consumers are very satisfied overall with the experience. All of the top 10 free streaming sites have strong consumer feedback with 75% or more of each of these site’s users reporting that they intend to return to the site in the future.

Hulu.com, in particular, has very committed users, given that two-thirds say that they “definitely” will return to the site. These free sites generally perform well on convenience and site organisation. Most of them also perform well on current release availability; however, Fox.com streamers rate the site much lower on this measure, due to the fact that Fox generally delays availability of its programming.

“The consumer response to program availability on Fox, speaks to the often-controversial question of whether the audience detects shows that are windowed,” Crupnick said.

Based on NPD’s findings, the shift toward internet video distribution drives a more complex and diverse set of content and purchase and rental options to consumers. With it comes a more diverse set of direct and indirect competitors among movie studios and TV networks, as well as their TV and digital distribution partners.

According to Crupnick, “from the consumer perspective, it is important to monitor the habits and perceptions of the audience as all of these distribution models evolve, which will help align programming to the target audience and inform whether consumers are responding positively to the experience these options provide.”

 


Via Virginie Colnel
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Mobile advertising: how can advertisers capitalise on the second screen? | The Drum

Mobile advertising: how can advertisers capitalise on the second screen? | The Drum | screen seriality | Scoop.it
Mattia Nicoletti's insight:

There are lots of good points in this article.

My only question is: are we really sure that after all viewers are so interested in discovering more about a brand on second screen during a tv show? I believe in social tv engagement about contents not about brands.

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Making the second screen work | Articles | CED Magazine - Communications, Engineering and Design Magazine

Making the second screen work | Articles | CED Magazine - Communications, Engineering and Design Magazine | screen seriality | Scoop.it
Years after Netflix, smartphones and tablets all hit the scene, even those service providers capable of multi-screen delivery continue to struggle with the multi-screen phenomenon.
Mattia Nicoletti's insight:

A long deep analysis of second screen opportunities through the newest company strategies

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