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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Advanced Advertising: Zeebox Aims to Build One Second Screen App to Rule Them All | Cable Television News | Broadcast Syndication | Programming | Multichannel.com

Advanced Advertising: Zeebox Aims to Build One Second Screen App to Rule Them All | Cable Television News | Broadcast Syndication | Programming | Multichannel.com | screen seriality | Scoop.it
#Zeebox to build a #secondscreen #app for all ur shows. Are you always on ur #phone when watching tv?
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Social Advertising Formats – Social TV Monetization | never.no blog

Social Advertising Formats – Social TV Monetization | never.no blog | screen seriality | Scoop.it
Monetization elements that social TV can provide to content providers as well as advertising benefits for advertising brands and agencies.
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CW Puts a Live Twitter Feed into a Print Ad - Cat: Creativity and Technology - Creativity Online

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Brands test social TV apps - Warc

Brands test social TV apps - Warc | screen seriality | Scoop.it
New York Times (blog)Brands test social TV appsWarcNEW YORK: Levi Strauss and Monster.com are among the brands testing whether social television apps can help them connect with consumers, reflecting the increasing integration between media channels.
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For marketers, this Olympics is a social media event

For marketers, this Olympics is a social media event | screen seriality | Scoop.it
Olympic sponsors will spend untold millions of dollars in a desperate attempt to shape, mold and control one thing: consumer use of social media.
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Networked Insights » How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data

Networked Insights » How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data | screen seriality | Scoop.it
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Fans guide entertainment direction of sports: Second screen, social media key factors of evolution

Fans guide entertainment direction of sports: Second screen, social media key factors of evolution | screen seriality | Scoop.it
New media. Social media. Multiplatform strategy. In the world of entertainment business, certain hot phrases just don't go away, and each term brings with it connotations of tech-savvy consumers and...
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Twitter’s Pitch Deck for Big Advertisers (Slides)

Twitter’s Pitch Deck for Big Advertisers (Slides) | screen seriality | Scoop.it
How Dick Costolo's ad guys hunt big games: Hand-holding and bulk discounts. Plus: New targeting tools are on the way.
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Coca-Cola and Procter and Gamble Lead the way into the New Advertising Era of SocialTV...A Money Machine - Forbes

Coca-Cola and Procter and Gamble Lead the way into the New Advertising Era of SocialTV...A Money Machine - Forbes | screen seriality | Scoop.it
BOOM! Traditional TV Advertising is being disrupted right in front of our eyes.  Gone are the Mad Men days of TV advertising - martini lunches, no real measurement, and scant ROI models. Enter the SocialTV.
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Social TV First: Prometheus Ad Incorporates Live Tweets

Social TV First: Prometheus Ad Incorporates Live Tweets | screen seriality | Scoop.it
Reblogged from VOD Professional, by Kauser Kanji


Social Media in Advertising: Prometheus


For the first time on British TV, a television advert incorporated live tweets.
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A Simple Way to Get TV Viewers to Stop Skipping the Ads

A Simple Way to Get TV Viewers to Stop Skipping the Ads | screen seriality | Scoop.it
Why "second (and third) screens" make you a better TV viewer—as far as advertisers are concerned, anyway.
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Mercedes-Benz Drives Social TV Innovation With Twitter #YOUDRIVE Campaign - brandchannel.com

Mercedes-Benz Drives Social TV Innovation With Twitter #YOUDRIVE Campaign - brandchannel.com | screen seriality | Scoop.it
Mercedes-Benz Drives Social TV Innovation With Twitter #YOUDRIVE Campaignbrandchannel.comSocial innovation is at an all time high and campaigns integrated with social media are the latest incarnation exemplified by the new Mercedes-Benz #YOUDRIVE...
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The Endangered DVR: VOD Could Make It Obsolete | Media - Advertising Age

The Endangered DVR: VOD Could Make It Obsolete | Media - Advertising Age | screen seriality | Scoop.it
after a decade of zapping past commercials using a digital video recorder, consumers may be gearing up to fast-forward past the device.
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'Second screen' social media threaten broadcasters' revenue - Telegraph

'Second screen' social media threaten broadcasters' revenue - Telegraph | screen seriality | Scoop.it
Nearly half of young people aged 16 to 24 use social networks such as Facebook or mobile phones to send each other messages while they are watching television, fuelling fears that traditional broadcasters could lose their advertising revenues...
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Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade | screen seriality | Scoop.it
Mike's Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and soci...
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Second Screen Advertising - How Brands Will Use Our Phones and Tablets to Reach Us

Second Screen Advertising - How Brands Will Use Our Phones and Tablets to Reach Us | screen seriality | Scoop.it
Think about it - when is the last time you sat still watching a TV show?
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The future of Video on Demand? More variety in ads, and having to sit through them no matter what

The future of Video on Demand? More variety in ads, and having to sit through them no matter what | screen seriality | Scoop.it
Comcast has identified a growth area of its business: selling ads for Video on Demand programming.
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MediaPost Publications New-Media Players Challenge Broadcast Nets During Upfront Season 05/14/2012

MediaPost Publications New-Media Players Challenge Broadcast Nets During Upfront Season 05/14/2012 | screen seriality | Scoop.it
New-Media Players Challenge Broadcast Nets During Upfront Season - 05/14/2012...
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