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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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WorldScreen.com - The future of Tv contents distribution.

WorldScreen.com - The future of Tv contents distribution. | screen seriality | Scoop.it

"In today’s world of international distribution, the key is to find the proper mix of outlets to maximize the revenue that can be derived from a show.

A sales executive must know his or her product intimately, and studio product today is quite varied. It includes broad-audience procedurals, soap-type series on broadcast networks, edgier serialized shows on cable channels, and innovative, push-the-envelope fare that finds a home on premium services like Showtime or HBO."

Mattia Nicoletti's insight:

Positioning every single tv content in a different way can allow distributing them in order to maximize their monetization. Technology is an opportunity not a threat.

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Sam Ireland's curator insight, May 14, 2013 7:10 AM

A great article on the changing landscape of TV distribution. After working in Australia as a TV exec I was always interested in how the deals were done and especially since we started increasing our content on our digital channels.

I know that Warner were starting to revise content deals to account for the increase in the amount of re-runs we showed for shows like Two and a Half Men which were showed on both the main channel and secondary digital channels. 

I think Netflix are proving to be an interesting study into content distribution, being such a content hungry platform they are both buying content from distributers and producing their own content much like a large TV network would do. With quality content they will also be a distributor themselves with shows like House of Cards and the new series of Arrested Development.

 

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How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter?

How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter? | screen seriality | Scoop.it
vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for twitter if it can crack the mobile-advertising nut.
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'Scandal' Live Tweeting: Nielsen Establishes Social TV Rating

'Scandal' Live Tweeting: Nielsen Establishes Social TV Rating | screen seriality | Scoop.it
"Gladiators" and other live-tweeting audiences led to the establishment of a social TV-rating system.
Mattia Nicoletti's insight:

Scandal is breaking the rules of television. 2000 tweets per minute. 

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Second Screen monetization with clear examples.

Second Screen monetization with clear examples. | screen seriality | Scoop.it

At the end of the day, while we are all trying to create a more engaging experience for the consumer to capitalize on this new behavior that has been created by the ubiquity of smart phone and tablet presence with consumers, we are all employed to generate revenue (and profit)

 

Here's a brief primer on where revenue generation is heading in 2nd Screen.


Via Nicholas Barr, Nicolas Moulard - Actuonda
Mattia Nicoletti's insight:

A very good article with examples of second screen monetization.

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YouTube Launching Paid Subscriptions to Some Video Channels: Report

YouTube Launching Paid Subscriptions to Some Video Channels: Report | screen seriality | Scoop.it
YouTube is set to launch a paid subscription model for its specialist video channels as early as this week, according to a report.
Mattia Nicoletti's insight:

"We have long maintained that different content requires different types of payment models ... The important thing is that, regardless of the model, our creators succeed on the platform. There are a lot of our content creators that think they would benefit from subscriptions, so we’re looking at that."

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The NBA and Viggle launch second screen partnership for the 2013 NBA Playoffs - Lost Remote

The NBA and Viggle launch second screen partnership for the 2013 NBA Playoffs - Lost Remote | screen seriality | Scoop.it
The NBA and Viggle launch second screen partnership for the 2013 NBA Playoffs
Mattia Nicoletti's insight:

Is Viggle the best social tv strategic partner NBA could have?

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Even Samsung will eventually succumb to the logic of a universal Smart TV OS | Videonet

Even Samsung will eventually succumb to the logic of a universal Smart TV OS | Videonet | screen seriality | Scoop.it
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TV Everywhere Already Exists and it Has 1 Billion Users to Prove It: YouTube

TV Everywhere Already Exists and it Has 1 Billion Users to Prove It: YouTube | screen seriality | Scoop.it
The promise of TV Everywhere is being realized, but not where you would expect it. Towards the end of March Magine announced the launch of an internet-based, cable-like offering which allows subscr...
Mattia Nicoletti's insight:

I always considered YouTube a potential tv market disruptor. with HD quality and and valuable contents YouTube would be the greatest video on demand tv everywhere ever.

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Young TV watchers may spend equal time on social media

Young TV watchers may spend equal time on social media | screen seriality | Scoop.it
Though perhaps the time spent is overlapping, as more Canadians have a second-screen experience of live-commenting on social media while watching
Mattia Nicoletti's insight:

Television vs Social Media...

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NBC’s “The Voice” is Changing How We Watch TV…With Twitter

NBC’s “The Voice”  is Changing How We Watch TV…With Twitter | screen seriality | Scoop.it

It’s become common practice for a show to casually toss a hashtag in the corner of the TV screen, but the tricky part is figuring out what comes next. The Voice and NBC have involved Twitter so heavily in the viewing experience that the end result is a fully integrated, interested, and engaged audience for advertisers and brands to reach.


Via Nicholas Barr
Mattia Nicoletti's insight:

Talent shows are made for second screen and Twitter. Let's expect a ton of quiz shows that in the same way engage the audience.

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TVFiends's curator insight, May 1, 2013 3:00 PM

Agree- The Voice seems to have mastered Twitter and Second Screen: 

 

Not many networks do social media as well as NBC has with The Voice. 

It’s become common practice for a show to casually toss a hashtag in the corner of the TV screen, but the tricky part is figuring out what comes next. The Voice and NBC have involved Twitter so heavily in the viewing experience that the end result is a fully integrated, interested, and engaged audience for advertisers and brands to reach.

 
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Shazam's New CEO Rich Riley Talks Startups, TV and Going Public

Shazam's New CEO Rich Riley Talks Startups, TV and Going Public | screen seriality | Scoop.it
Rich Riley, Shazam’s newly-appointed CEO, talks about the potential of Shazaming TV shows and the inevitable stock market flotation.
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Nothing's Changed? 88% of respondents view social media, Twitter & Facebook as a new form of entertainment

Nothing's Changed? 88% of respondents view social media, Twitter & Facebook as a new form of entertainment | screen seriality | Scoop.it

Via Gary Hayes, Binary Racoon
Mattia Nicoletti's insight:

It is engagement on entertainment... Engagetainment

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Mattia Nicoletti's comment, August 14, 2013 8:07 AM
You are right Maree. Evolution of technology takes people to another level. And as easier is to entertain yourself (even with silly games like Candy Crush) as easier is ti access to that kind of entertainment. This brings million of people to this kind of entertainment and suddenly you realize that all your friends are there. And where do people go? In places where they can find other people that they know. It's like a value chain.
Adriana Gomes's comment, August 14, 2013 7:09 PM
Very interesting article, Sheila. It is curious to look at the way the use of social media is combined to the use of other types of media. But I don’t think it is only social media, I think internet in general became something we access while we are watching TV or at the movies. Sometimes we use it to check the news or something you have seen advertised on the other medium. It is definitely a form of entertainment and escapism.
Sutharsan Ab's comment, August 18, 2013 6:20 PM
True. More than entertainment i would say its a "package" get information, get entertained, socialize !! Infact most of us would have experienced this.. I knew there was an earth quake in wellington only when I saw a post of my friend,. After which I read the news in Herald. Can u call it Infotainment ?? YEAH.. sometimes yes and sometimes not !!
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Social TV: Facebook Vs. Twitter Vs. Tumblr - AllFacebook

Social TV: Facebook Vs. Twitter Vs. Tumblr - AllFacebook | screen seriality | Scoop.it
Facebook has a perception problem in social television, where Twitter is entertainment's favorite platform.
Mattia Nicoletti's insight:

 

Twitter is where people say they are watching a show.Facebook is where people say why they are watching a show.Tumblr is where people express themselves by creating great content about a show.
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Samsung acquires second-screen startup MOVL

Samsung acquires second-screen startup MOVL | screen seriality | Scoop.it
Samsung has picked up MOVL, a startup known for smart TV games and its TV app development platform.
Mattia Nicoletti's insight:

Do we ever have a second screen standard?

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Zeebox’s Next Step: Social TV For Time Shifters [video] | Beet.TV

Zeebox’s Next Step: Social TV For Time Shifters [video] | Beet.TV | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Time shifted social tv. Will it engage viewers?

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Future of TV is an app says TDG | Rapid TV News

Paraphrasing the aphorism of Archilochus—“I may not be sure of many little things, but I am sure of one big thing”– leading broadcast research organisation TDG is predicting that the future of TV is an app.

Via siobhan-o-flynn
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YouTube claims to have overtaken TV - Independent.ie

YouTube claims to have overtaken TV - Independent.ie | screen seriality | Scoop.it
The Google-owned YouTube claims to have overtaken television in terms of viewer numbers.
Mattia Nicoletti's insight:

YouTube is a sleeping project. When Google will decide to speed it up television market will be disrupted.

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The Smart TV Is Dead. Long Live The Second Screen

The Smart TV Is Dead. Long Live The Second Screen | screen seriality | Scoop.it
Turns out that people mostly just want to use their television sets to, y'know, watch TV. So much for the smart TV. Instead, tablets are turning into tomorrow's set-top box.
Mattia Nicoletti's insight:

Tv sets are meant to be watched not be explored. 

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Good companions – how apps are becoming integral to TV » Digital TV Europe

Good companions – how apps are becoming integral to TV » Digital TV Europe | screen seriality | Scoop.it
Mattia Nicoletti's insight:

This is a mid-april article but I decided to post it because it analyses in depth second screen.

 

“TV has all the attention, so if the broadcaster promotes something cool on the second screen during airtime it will get high levels of adoption,” says McDonnell. “If you don’t use TV to promote the second screen, you will get low adoption. This is why broadcasters, not independent app-builders, will win the battle for the second screen. Remember, the majority of people are still sitting there watching TV and they need pushing, reminding, coercing into getting interactive on their device.”

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Second-screen advertising is another piece of growing social mobile ecosystem

Second-screen advertising is another piece of growing social mobile ecosystem | screen seriality | Scoop.it
Second-screen advertising represents another piece of the ever growing social mobile ecosystem with Facebook Home new insights and opportunities for advertisers

Via Nicholas Barr
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Tomorrowish Time-Shifts the Social Media Conversation : 2nd Screen Society

Tomorrowish Time-Shifts the Social Media Conversation : 2nd Screen Society | screen seriality | Scoop.it
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Interview: Civolution CEO, Alex Terpstra, on Bringing the Second... - InteractiveTV Today [itvt]

Interview: Civolution CEO, Alex Terpstra, on Bringing the Second... - InteractiveTV Today [itvt] | screen seriality | Scoop.it
Interview: Civolution CEO, Alex Terpstra, on Bringing the Second...
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The New Economics of TV

The New Economics of TV | screen seriality | Scoop.it
We have an almost insatiable need for content that informs, excites and inspires us and TV, in all its forms, is entering a new golden age.
Mattia Nicoletti's insight:

Television is changing, it has always been changing. And when something changes we need to adapt, to re-invent, to follow.

 

Tv has been always about ratings, because higher ratings mean higher advertising revenues. Now ratings are just a part of all the variables needed by ad investors and maybe not the most important. Now it's time to go back to the one-to-one communication predicted at the beginning of the century. The right ad to the right viewer means much more than the same commercial to million of people, because that ad can be value for the target.

 

The "only" problem is to make marketers (and CEOs) understand that they have to pay more to reach less people.

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