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Screen seriality focus on US tv industry and its insights
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Why Social TV Will Rule the Future | Business 2 Community

Why Social TV Will Rule the Future | Business 2 Community | screen seriality | Scoop.it
With Microsoft’s new release of the Xbox One, a lot of conversation has been going back and forth about social TV and what it means for the future of
Mattia Nicoletti's insight:

"the reasons why social media integration will enhance the experience of television watching:

 

1. Closer to 100% Interactivity

Viewers will choose their path

 

2. The 3rd dimension of television will be filled by the viewer

We need content developed for social tv

 

3. Advertising will expand its reach

We will get valuable info-advertising

 

4. You won’t know it’s happening


 

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Love. Marketers Need to Embrace Peer-to-Peer Activities [Sharing Economy Update]

Love. Marketers Need to Embrace Peer-to-Peer Activities [Sharing Economy Update] | screen seriality | Scoop.it

"There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made for sharing.” They also happen to personify a trend that’s reshaping our service-based society, one that increasingly has top consumer brands jumping on board: the sharing economy....

 

Marketers have largely been on the sidelines of what the agency JWT calls the "peer power movement," but that's changing. Peer-to-peer commerce tends to be direct, emotionally satisfying, personal, green and have a very "now" quality about it—all catnip for brands hungry for more intimate connections with consumers. Several major marketers—among them, Chevrolet, Gap, Pepsi, Unilever—have been sniffing around. Even Walmart, the world’s largest retailer, has tried to find its way in, even though it ran into a buzzsaw of negative feedback and backed off as a result...."


Via siobhan-o-flynn
Mattia Nicoletti's insight:

This article may not be about television, but it's about sharing economy, it's about peer-to-peer.

 

Since Napster made popular the peer-to-peer technology entertainment industry has fought it without thinking that it could use it for good, for business.

 

A peer-to-peer network sharing young musician, young authors, young writers rough works, analysing how the users share them, would have been faster than any YouTube.

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Mattia Nicoletti's comment, May 28, 2013 2:43 AM
Wonderful article. Thank you for sharing it.
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How Twitter Is Reshaping The Future Of Storytelling

How Twitter Is Reshaping The Future Of Storytelling | screen seriality | Scoop.it
Editor’s NoteThis post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...
Mattia Nicoletti's insight:

Tweets like bits of stories...

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Social recommendations have major influence on mobile video consumption | Rapid TV News

American mobile video watchers are almost twice as likely to watch videos shared by friends as they are via Web search, new research has revealed.
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Analyst Says Nintendo Is “Positioned Perfectly” To Capitalise On Second Screen Trend « Nintendo 3DS News

Analyst Says Nintendo Is “Positioned Perfectly” To Capitalise On Second Screen Trend « Nintendo 3DS News | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Nintendo wii U can be a contender in the second screen universe. It depends on how it will be integrated with ecosystems.

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The potential of addressable TV advertising

The potential of addressable TV advertising | screen seriality | Scoop.it
Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?
Mattia Nicoletti's insight:

will tv advertising finally change shape?

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NextGuide Web unifies web and pay-TV services

NextGuide Web unifies web and pay-TV services | screen seriality | Scoop.it
Posted by Colin Dixon   One of the most tiresome problems in finding something to watch today is figuring out which site or service has the show or movie you are looking for. Companies like...
Mattia Nicoletti's insight:

"Apps like NextGuide Web level the playing field for operators. If a consumer searches within this app he is just as likely to find shows from his pay-TV subscription as in Netflix or Hulu. This reinforces the value of the service they are likely paying 10 times as much for as online services. 

Expect to see more operators partner with online services such as NextGuide".

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Is 'binge-watching' the best way to view TV shows? - The Guardian

Is 'binge-watching' the best way to view TV shows? - The Guardian | screen seriality | Scoop.it
The Guardian
Is 'binge-watching' the best way to view TV shows?
The Guardian
Is 'binge-watching' the best way to view TV shows?
Mattia Nicoletti's insight:

Impressive. Even if it's an instant poll and the panel of users it's not selected, more than 80% of the users answered 'yes' to the question.

 

It's tv seriality going to change forever?

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Short-form continues domination of video ads | Rapid TV News

Short-form continues domination of video ads | Rapid TV News | screen seriality | Scoop.it
Research from ad technology firm FreeWheel Technologies has revealed the enduring and overwhelming domination of the online video industry, something which going forward may limit monetisable inventory.
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Is This the End of Television As We Know It? [video+article]

Is This the End of Television As We Know It? [video+article] | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Henry Jenkins says television is changing.  And it is changing even more if you think in what ways mobile is changing the way we access video contents.

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Exclusive: An inside look at MTV’s social success with the Hangout Music Festival - Lost Remote

Exclusive: An inside look at MTV’s social success with the Hangout Music Festival - Lost Remote | screen seriality | Scoop.it
Exclusive: An inside look at MTV’s social success with the Hangout Music Festival
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Video advertising on new high as online video powers on | Rapid TV News

Video advertising on new high as online video powers on | Rapid TV News | screen seriality | Scoop.it
Even though the month saw a small sequential dip in users and content videos, the online video market hit a new high in monetisation according to the April 2013 comScore Video Metrix
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Amazon Unlocks The Value Of Fan Fiction With 'Kindle Worlds'

Amazon Unlocks The Value Of Fan Fiction With 'Kindle Worlds' | screen seriality | Scoop.it
In a funny way, fan fiction is the purest form of literary art there is, the one most untainted by commerce.
Mattia Nicoletti's insight:

This is something that can add value to great stories. It is more than add details to a existing story because gives the opportunity to fan to write their ideas on what they love generating buzz, reactions, complains, endorsement by other fans. Is fan generated content.

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The Data Digest: The Multitasking Behaviors Of US Online Youth | Forrester Blogs

The Data Digest: The Multitasking Behaviors Of US Online Youth | Forrester Blogs | screen seriality | Scoop.it
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What If Arrested Development Were Coming Back on YouTube?

What If Arrested Development Were Coming Back on YouTube? | screen seriality | Scoop.it
A few weeks after the NewFronts—where something like 75 shows were introduced—and what’s the most anticipated Web video series out there? Why, of course, it's Arrested Development.

Of course, that’s entirely unfair.
Mattia Nicoletti's insight:

Is Arrested Development going to change tv series world?

Netflix broke lots of tv traditional rules and made the past become the future.

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“Reality Is the Second Screen,” Says MLB.com’s Bob Bowman (Full Dive Video)

“Reality Is the Second Screen,” Says MLB.com’s Bob Bowman (Full Dive Video) | screen seriality | Scoop.it
Some mobile learnings from one of the very first app developers.
Mattia Nicoletti's insight:

What has Bowman learned over the past seven or so years? That mobile is the center of everything. “This is the screen everyone goes to first,” he said. “Reality’s the second screen, and this is the first screen.”

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GetGlue and GoodReads Don’t Promote Your Brand | Business 2 Community

GetGlue and GoodReads Don’t Promote Your Brand | Business 2 Community | screen seriality | Scoop.it
I hate GetGlue, even though I have an account. And I don’t use my GoodReads account except to keep track of books I want to read when I don’t have my little
Mattia Nicoletti's insight:

A different point of view about GetGlue. Is it useful for brands and users? Brands use it for giving rewards with stickers (Gamification will be enough?), users like to have conversations with other users watching the same content (what will happen when FB will work on their own check-in?).

 

I don't believe GetGlue is unuseful but I think in a few time bigger social network will run for replace it.  

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Twitter Talk Dominates TV Ad-Buying Blitz

Twitter Talk Dominates TV Ad-Buying Blitz | screen seriality | Scoop.it
As Facebook and Zynga struggle to craft revolutionary new ad formats, Twitter is quietly skimming from one of the oldest and deepest revenue streams in the business
Mattia Nicoletti's insight:

Twitter strategy is going to be strong on social tv. Monetization is its first task.

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Facebook to Revive Facebook Live - Second Screen? [2107] | Playalong TV - TV App Market - Second Screen, Social TV, Transmedia, Connected TV and the Future of Entertainment

Facebook to Revive Facebook Live - Second Screen? [2107] | Playalong TV - TV App Market - Second Screen, Social TV, Transmedia, Connected TV and the Future of Entertainment | screen seriality | Scoop.it
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more
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Netflix looks to hook subscribers with 'Arrested'

Netflix looks to hook subscribers with 'Arrested' | screen seriality | Scoop.it
SAN FRANCISCO (AP) — Netflix is hoping this weekend's release of the resurrected TV series "Arrested Development" will draw more subscribers to its Internet video service.
Mattia Nicoletti's insight:

The long run of Netflix. From the fall of July 2011 to the rise with House of Cards. In 1 year and half Netflix changed the rules of television.

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Why 4.5 million TV Lovers Voluntarily Became Zombies

Why 4.5 million TV Lovers Voluntarily Became Zombies | screen seriality | Scoop.it
Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving...
Mattia Nicoletti's insight:

Zombification conquers the world. How can a simple game  attract 4.5 million people? Transforming them in what they like, zombies.

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Mobile dominates media consumption as almost two-thirds multiscreen | Rapid TV News

Mobile dominates media consumption as almost two-thirds multiscreen | Rapid TV News | screen seriality | Scoop.it
In its first global research into multiscreen viewing behaviour, mobile advertising network provider InMobi has found that 62% of mobile Web users indulge in multiscreen activities while watching TV.
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Twitter Amplify launches with more than a dozen new partners to create ‘social TV’ via in-tweet clips

Twitter Amplify launches with more than a dozen new partners to create ‘social TV’ via in-tweet clips | screen seriality | Scoop.it

Twitter is partnering with more than a dozen new broadcasters and publications to launch Twitter Amplify, a new program that gives brands the opportunity to publish real-time, in-tweet ...


Via massimo facchinetti
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Welcome To The One Screen World

Welcome To The One Screen World | screen seriality | Scoop.it
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG.
Mattia Nicoletti's insight:

Television set is just a screen. As the others.

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Forget what you know, next-gen consoles change everything

Forget what you know, next-gen consoles change everything | screen seriality | Scoop.it
The evolution of gaming is about to make a quantum leap. Here's what you need to know. Read this article by Jeff Bakalar on CNET.
Mattia Nicoletti's insight:

Consoles will change our world and they will at home the same role have smartphones when we are everywhere. A sort of everyday life hub.

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