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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Thriving on piracy – a transmedia producer’s best friend?

Thriving on piracy – a transmedia producer’s best friend? | screen seriality | Scoop.it
I was quite amazed and fairly impressed by the quotes from Game of Throne’s director David Petrarca at the Perth Writers’ Festival regarding the effects piracy have had on the tv series. Game of Th...

Via Simon Staffans
Mattia Nicoletti's insight:

"your worst enemy can become your best partner".

I always thought there is now way to beat piracy (if not with middle ages restrictions) but there are thousands of opportunities to take advantages of.

 

I remember when 4 years ago I interviewed Wentworth Miller protagonist of Prison Break. At the end he told me that he was fascinated by the million of downloads of the show by chinese people. Prison Break was not played in China and piracy was an  index of success.

 

I agree with Simon Staffans, for Transmedia (and not only transmedia) piracy can be a interested medium.

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Simon Staffans's curator insight, February 27, 2013 2:31 PM

Looking at piracy, P2P, torrents etc, but from a creative point of view. There is potential!

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DirecTV files trademark applications for industry's first 4K network

DirecTV files trademark applications for industry's first 4K network | screen seriality | Scoop.it
Mattia Nicoletti's insight:

4K technology will add great value to video market?

The videogame industry is surely interested.

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MediaPost Publications Netflix's Hastings: TV Everywhere Could Pose Major Challenge 02/27/2013

Netflix's Hastings: TV Everywhere Could Pose Major Challenge - 02/27/2013
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Fox Launches New Digital Content Syndication Network : 2nd Screen Society

Fox Launches New Digital Content Syndication Network : 2nd Screen Society | screen seriality | Scoop.it
Mattia Nicoletti's insight:

cross-platform contents for second screen.

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Innovative Advertising Is About Integrating TV with Social - KIA Motors Uses Social Media to Reach the New Audience - Forbes

Innovative Advertising Is About Integrating TV with Social - KIA Motors Uses Social Media to Reach the New Audience - Forbes | screen seriality | Scoop.it
A new trend is fast developing as a standard for global brands and ad agencies – integrated TV and social media campaigns.   Cases in point was last night Oscars where social media was fragmented.
Mattia Nicoletti's insight:

Social advertising to create brand experience can attract ad investors. The problem could be if the market gets too crowdy because at the real beginning people can be curious but then?

 

Maybe it is a chance for creativity.

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Nielsen Agrees to Expand Definition of TV Viewing

Nielsen Agrees to Expand Definition of TV Viewing | screen seriality | Scoop.it
The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter.
Mattia Nicoletti's insight:

May Nielsen be a chance to leverage advertising in video contents?

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In Fast-Growing Mobile Ad Business, How Fast Is Fast Enough? - Bloomberg

In Fast-Growing Mobile Ad Business, How Fast Is Fast Enough? - Bloomberg | screen seriality | Scoop.it
After Millennial Media reported this week a 71 percent surge in 2012 sales, the company's CEO started calling top investors -- to address their concerns.
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Beet.TV: Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry

Beet.TV: Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry | screen seriality | Scoop.it
With the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever.
Mattia Nicoletti's insight:

Wolk compares the television industry of today to the cellphone industry before the iPhone.  He explains that the TV industry is waiting for someone to do something really innovative.  Once one industry player gets the ball rolling, competitors will have to jump on board.

That’s not to say that there aren’t a large number of companies and services working on innovative technologies.  In the interview Wolk also discusses some of the innovation that’s going on with the second screen, saying that he believes that the main focus of second screen apps is going to be discovery.  Second screen apps "are going to be program guides and remote controls first, with social functionality laid on top of that, and also a strong discovery engine."

 

I agree with Wolk that second screen apps are going to be program guides.

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Second Screen Revolution | Visual.ly

Second Screen Revolution | Visual.ly | screen seriality | Scoop.it
You’re sitting on the couch watching TV with your electronic gadget in hand. You’re downloading a new song from iTunes because that artist you jus
Mattia Nicoletti's insight:

A nice infoghraphic about second screen.

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How Never.no’s creating social TV advertising - Lost Remote

How Never.no’s creating social TV advertising - Lost Remote | screen seriality | Scoop.it
How Never.no’s creating social TV advertising
Mattia Nicoletti's insight:

Interactive advertising can be successful at the real beginning, but when we will have hundreds of interactive commercial/adv how do we behave?

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Battle of the soap operas in social - The CIPR Conversation

Battle of the soap operas in social - The CIPR Conversation | screen seriality | Scoop.it
Mattia Nicoletti's insight:

A snapshot of soap opera social tv panorama. Numbers, social networks, hashtags.

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Twitter the perfect second-screen experience come Oscar night | NDTV Gadgets

Twitter the perfect second-screen experience come Oscar night | NDTV Gadgets | screen seriality | Scoop.it
Twitter the perfect second-screen experience come Oscar night: You can simply tune into the Oscars. Or you can watch them with the peanut gallery on Twitter....
Mattia Nicoletti's insight:

Twitter in live events like The Oscars leverage viewing experience to something different.

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Churn reduction is key for mobile TV, not direct revenues | Videonet

Churn reduction is key for mobile TV, not direct revenues | Videonet | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Mark Freedman: "“A happy customer tends to be an engaged customer and an engaged customer tends to have lower churn, and that leads to longer lifetime revenue rather than direct revenue.”

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Is the second screen obsession over-rated?

Is the second screen obsession over-rated? | screen seriality | Scoop.it
The media industry loves the second screen phenomenon, but most people aren't actually using their tablets to do things related to the programs or advertising they're watching on TV, according to OzTam.
Mattia Nicoletti's insight:

Australians seem not to like second screen...

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The life of Content (pdf - Videonet Magazine)

The life of Content (pdf - Videonet Magazine) | screen seriality | Scoop.it
The life of Content
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Experts Mull State of Second Screen | Home Media Magazine

Experts Mull State of Second Screen | Home Media Magazine | screen seriality | Scoop.it
The world of second screen applications was worth an estimated $490 million in 2012, and could hit as much as $5.9 billion by 2017.
Mattia Nicoletti's insight:

is second screen entertainment 2.0?

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Are we ready for Smart TVs? - Screendome

Are we ready for Smart TVs? - Screendome | screen seriality | Scoop.it
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Oscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]

Oscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC] | screen seriality | Scoop.it
This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.
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MWC INFOGRAPHIC: 3 points about mobile advertising you should know | Smart AdServer's Blog

MWC INFOGRAPHIC: 3 points about mobile advertising you should know | Smart AdServer's Blog | screen seriality | Scoop.it
Mobile traffic is to exceed desktop traffic in key channels. Which ad units drive the best performances? Mobile Web or Apps, how do users access mobile content ?
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TV networks need to better their apps to tap social TV currency

TV networks need to better their apps to tap social TV currency | screen seriality | Scoop.it
Social TV has gained currency among media buyers who are increasingly looking at the social buzz around a show to guide investments, but TV networks are being warned their companion apps are not cutting it.
Mattia Nicoletti's insight:

Producing a second screen app just to give some features to viewers may not be the right solution. An app must be planned to give value to viewers (and to ad investors).

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Social Media Predicts Oscar Winners [INFOGRAPHIC]

Social Media Predicts Oscar Winners [INFOGRAPHIC] | screen seriality | Scoop.it
Who will be the big Oscar winners? Social media has an answer, and it's in this infographic.

Via Karine Jazra
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Karine Jazra's curator insight, February 25, 2013 2:03 AM

How social media conversations predicted the winners of the Oscars 2013

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Closer Look At Amazon’s New Kindle Serials: Part Dickens, Part TV

Closer Look At Amazon’s New Kindle Serials: Part Dickens, Part TV | screen seriality | Scoop.it
When a slide showing eight book covers popped up in Jeff Bezos’s presentation on Thursday, Jennifer 8. Lee--who was following along on a live blog from New York City--gasped.
Mattia Nicoletti's insight:

an 2012 article that made me think. Seriality in books as at the beginning of last century but with the today technology. Creativityis like chemistry.

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Nielsen Agrees to Expand Definition of TV Viewing

Nielsen Agrees to Expand Definition of TV Viewing | screen seriality | Scoop.it
The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter.
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Rockne S. O’Bannon on 'Cult'

Rockne S. O’Bannon on 'Cult' | screen seriality | Scoop.it
The creator of “Cult” explains how the show within the show works and looks back at “Alien Nation” and “Farscape.
Mattia Nicoletti's insight:

Is Cult born for social tv? Rockne S. O'Bannon with Defiance and Cult is experimenting new ways to engage the viewership. 

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TV networks need to better their apps to tap social TV currency

TV networks need to better their apps to tap social TV currency | screen seriality | Scoop.it
Social TV has gained currency among media buyers who are increasingly looking at the social buzz around a show to guide investments, but TV networks are being warned their companion apps are not cutting it.
Mattia Nicoletti's insight:

Developing a companion app it's tricky. You need to build a more and more compelling app because viewers need now a one stop shop to live their best experience. In this way advertiding investors can be satisfied.

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