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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Viewers are still waiting for ‘TV Everywhere’

Viewers are still waiting for ‘TV Everywhere’ | screen seriality | Scoop.it
Cable and satellite TV’s plan to keep their share of the market is four years in the making and still not ready for prime time
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Social media's impact on TV isn't that big, new study finds

Social media's impact on TV isn't that big, new study finds | screen seriality | Scoop.it
Social media’s impact on television watching is small compared to traditional marketing and communications but has the potential to grow quickly, according to new findings from a study conducted by...
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TV programming guides to evolve to personalised recommendation engines | Rapid TV News

TV programming guides to evolve to personalised recommendation engines | Rapid TV News | screen seriality | Scoop.it
The growth of TV multitaskers, defined as people who are using a second-screen device to view or control content related to what they're watching on the big screen, will be the primary users of personal programme guides, and will spur continued use...
Mattia Nicoletti's insight:

Tv Guides are a key to future of television.

With thousands of channels viewers need to spend their time watching and not choosing. For advertising purposes Tv Guides will improve targeting.

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Social TV and the Network Approach

Social TV and the Network Approach | screen seriality | Scoop.it
The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you\'ve got to boost your social IQ.
Mattia Nicoletti's insight:

Big Data and social tv are changing the way to advertise. In year 2000 we were talking about 1 to 1 advertising, now we really are getting to it.

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Facebook’s new hashtags are just the beginning of its social TV push - Lost Remote

Facebook’s new hashtags are just the beginning of its social TV push - Lost Remote | screen seriality | Scoop.it
Facebook’s new hashtags are just the beginning of its social TV push
Mattia Nicoletti's insight:

Facebook its moving from a private social network to open one (in a different way). With its numbers Facebook using hashtag pages can really change social tv.

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'TV Everywhere' mobile initiative still hasn't gotten there, executives admit

'TV Everywhere' mobile initiative still hasn't gotten there, executives admit | screen seriality | Scoop.it
The promise of shows watchable anytime, anywhere, on smartphones and tablets has been a key strategy in the fight to retain customers amid challenges from Netflix and other online video providers.
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Why Content Curation and Crowdsourcing Will Change Everything | Internet Billboards

Why Content Curation and Crowdsourcing Will Change Everything | Internet Billboards | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Sometimes I post here some articles about future trends. This one by Tom George is interesting because explains the power of content curation and crowdsourcing in the future.

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Social Media Users Offer Opportunities for TV Marketers - HispanicBusiness.com

Social Media Users Offer Opportunities for TV Marketers - HispanicBusiness.com | screen seriality | Scoop.it
Social media is a strong influence on TV viewing choices among habitual users, especially Hispanics, indicating important opportunities for marketers.
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Innovid's CTO on 'TV Everywhere' and Engagement

Innovid's CTO on 'TV Everywhere' and Engagement | screen seriality | Scoop.it
Innovid's CTO on 'TV Everywhere' and Engagement - The Huffington Post
Mattia Nicoletti's insight:

Tv Everywhere engagement is different depending on the device

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The Netflix Plan to Conquer the World

The Netflix Plan to Conquer the World | screen seriality | Scoop.it
The VOD giant was first to market in the U.S. but faces fierce homegrown rivals in its expansion abroad.

Via Nicolas Moulard - Actuonda
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New Social TV Report from Business Insider [2171] | Social TV - TV App Market

New Social TV Report from Business Insider [2171] | Social TV - TV App Market | screen seriality | Scoop.it
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more
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'Vidora' is a second screen iPad app all Apple TV owners should be using

'Vidora' is a second screen iPad app all Apple TV owners should be using | screen seriality | Scoop.it
Vidora's Airplay integration is how I'd imagine what the Apple TV's UX would be like if Apple wasn't scared of cannibalizing iTunes video sales, and started sorting video content based on making it...
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TDG: ‘TV Everywhere’ Less than Half Deployed Four Years after Launch

TDG: ‘TV Everywhere’ Less than Half Deployed Four Years after Launch | screen seriality | Scoop.it
According to The Diffusion Group (TDG), more than four years after the first public announcement of the cable industry’s ‘TV Everywhere’ (TVE) initiative, deployment to America’s multichannel TV subscribers remains at less than 50%.
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5 Strategies for Enhancing Social TV Conversations :: CableFax Portal

5 Strategies for Enhancing Social TV Conversations :: CableFax Portal | screen seriality | Scoop.it
n a panel on social TV applications at the Cable Show Tuesday, cable execs and app developers in the space provided insights on consumers’ social interaction with television—and a few thoughts on TV of the future....
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Second-screen apps get a primary role at E3 | TechHive

Second-screen apps get a primary role at E3 | TechHive | screen seriality | Scoop.it
Who needs a TV? A plethora of games on the E3 floor are leaning on complimentary mobile apps to spread the fun beyond the big screen.
Mattia Nicoletti's insight:

Games second screen apps can give a lot of ideas to tv second screen apps...

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MediaTel: Newsline: D-Day: As it Happens - turning Second Screen on its head

MediaTel: Newsline: D-Day: As it Happens - turning Second Screen on its head | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Great multi-screen experience. Real time Storytelling for living an historical event.

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TiVo releases Mobile and Second Screen Experience app - DTG

TiVo releases Mobile and Second Screen Experience app - DTG | screen seriality | Scoop.it
TiVo releases Mobile and Second Screen Experience app
DTG
TiVo announced its mobile and second screen companion experience app, which will be available for cable operators working with TiVo.
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Game of Thrones hits new piracy record

Game of Thrones hits new piracy record | screen seriality | Scoop.it
The season finale of the HBO series Game of Thrones has set a new record for illegal file sharing. According to the BitTorrent website more than 170,000 people simultaneously shared the episode, ju...
Mattia Nicoletti's insight:

Day & Date is becoming a key for some scripted contents.

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The Trendrr Blog: Second Screen / Social TV – MCN – Mid Year Report – Cable Show

The Trendrr Blog: Second Screen / Social TV – MCN – Mid Year Report – Cable Show | screen seriality | Scoop.it
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Your Show App Presents Facebook Users’ News Feeds In TV Show Format - AllFacebook

Your Show App Presents Facebook Users’ News Feeds In TV Show Format - AllFacebook | screen seriality | Scoop.it
Facebook users who have imagined what their News Feeds would be like in the form of television shows may want to tune in Your Show, a new application from Social Studios TV that creates a daily TV show featuring content from users’ News Feeds.
Mattia Nicoletti's insight:

Your show work on Facebook users who wants to be protagonists.

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Why Google will crush Nielsen

Why Google will crush Nielsen | screen seriality | Scoop.it

The web user is the most watched consumer ever. For tracking purposes, every large site drops literally dozens of cookies in the visitor's browser. In the most comprehensive investigation on the matter, The Wall Street Journal found that each of the 50 largest websites in the United Sates, weighing 40% of the US page views, installed an average of 64 files on a user device. (See the WSJ's What They Know series and a Monday Note about tracking issues.) As for server logs, they record every page sent to the user and they tell with great accuracy which parts of a page collect most of the reader's attention.

But when it comes to measuring a digital viewer's commercial value, sites rely on old-fashioned panels, that is limited user population samples. Why?


Via Nicolas Moulard - Actuonda
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Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design

Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design | screen seriality | Scoop.it
This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences.
Mattia Nicoletti's insight:

social tv storytelling must move towards multi-screen experience. And in this great article by Senongo Akpem you can really go through the entire process. Inspiring.

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USA's 'Graceland Undercover' Gives Second Screen a Starring Role

USA's 'Graceland Undercover' Gives Second Screen a Starring Role | screen seriality | Scoop.it
With "Graceland Undercover," USA is giving viewers a chance to go deep inside the world of its new TV show, "Graceland."
Mattia Nicoletti's insight:

Graceland can be the first scripted series written for second screen. Second screen may become the storytelling enhancer of a traditional tv series developed with the awareness that stories will be told in different ways.

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MediaPost Publications When the First Screen Hands Off to the Second Screen 06/07/2013

When the First Screen Hands Off to the Second Screen - 06/07/2013
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