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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Study: Facebook Activity Correlates To TV Viewership (Social TV's Not Just For Twitter)

Study: Facebook Activity Correlates To TV Viewership (Social TV's Not Just For Twitter) | screen seriality | Scoop.it
Much has been made of the symbiotic relationship between TV and Twitter and the company’s recent activity to attract both broadcasters and marketers to the platform.  Now a new paper from social advertising platform, CitizenNet, looks at how...
Mattia Nicoletti's insight:

Another article on CitizenNet study on the relation between Facebook and television contents.

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Twitter Partnership With Fuse Flips Social TV Scenario, Placing ...

Twitter Partnership With Fuse Flips Social TV Scenario, Placing ... | screen seriality | Scoop.it
We KNEW Twitter was coming for you, TV – and we told you so. And now that day has arrived. In a new partnership announced today, Twitter is officially, aggressively moving to forever flip the Social TV phenomenon by ...
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NBC Tunes Into Social With 'Million Second Quiz' Game Show

NBC Tunes Into Social With 'Million Second Quiz' Game Show | screen seriality | Scoop.it
NBC is embracing the second screen and social TV with its latest game show, "The Million Second Quiz."
Mattia Nicoletti's insight:

Second screen quiz show can be the next entertainment.

Last June I wrote a second screen quiz show format and I purpose it in UK and Italy but I have not got any answer or I was told to be too early for the market. Maybe now it's the right time ;-)

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How Does Facebook Affect TV Viewership? - AllFacebook

How Does Facebook Affect TV Viewership? - AllFacebook | screen seriality | Scoop.it
Facebook has been pushing users to share more of what they love, especially through structured status updates. Users can now post visual stories that say they're watching
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Swisscom takes TV Everywhere over the border

Swisscom takes TV Everywhere over the border | screen seriality | Scoop.it
From Monday, April 29, Swisscom customers can access their TV Everywhere service not only in Switzerland, but also everywhere. This is the first time an IPTV provider takes such a service not only ...
Mattia Nicoletti's insight:

"his is the first time an IPTV provider takes such a service not only nationwide, but also over the border".

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UK online video, pay-TV ‘kill’ video stores | Rapid TV News

UK online video, pay-TV ‘kill’ video stores | Rapid TV News | screen seriality | Scoop.it
The closure of half of the UK’s largest video rental stores and an attendant rise of pay-TV video will push DVD and Blu-ray rentals off the cliff according to research from IHS.
Mattia Nicoletti's insight:

The digital revolution it is having its impact. The Entertainment industry is going to change completely in a few years.

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INFOGRAPHIC: Inside The Massive Mobile Video Ecosystem

INFOGRAPHIC: Inside The Massive Mobile Video Ecosystem | screen seriality | Scoop.it
One of the few types of mobile content that monetizes reliably and drives premium ad rates. ;
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New 'Get This' App Opens Up Social Purchases

New 'Get This' App Opens Up Social Purchases | screen seriality | Scoop.it
Get This creates a second-screen experience linking purchasable content to the television shows viewers are watching.
Mattia Nicoletti's insight:

It's the new era of product placement, it's shopping entertainment.

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Social TV apps struggle for tweets

Social TV apps struggle for tweets | screen seriality | Scoop.it
When it comes to Twitter engagement on second screen companion apps, the TV networks are way behind user habits. Zeebox, Jump-In and Fango are generating only a fraction of a fraction of tweets about TV.
Mattia Nicoletti's insight:

That's why, in my opinion, some networks are signing advertising revenues agreement directly with Twitter.

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Over 70% of pay-TV subscribers in Western Europe able to receive multiscreen services like TV Everywhere

Over 70% of pay-TV subscribers in Western Europe able to receive multiscreen services like TV Everywhere | screen seriality | Scoop.it
CONNECTIONS™ Europe, 12-13 November in Amsterdam, features sessions on video, digital media, home controls, security, tech support, and home management services (70% de suscriptores de TV Paga en Western Europa puede recibir servicios como...
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Amazon Studios debuts 14 pilots for free viewing

Amazon Studios debuts 14 pilots for free viewing | screen seriality | Scoop.it
Whether the pilots get the green light for a season of episodes will depend on what viewer data shows. 'The goal is to get customer feedback,' says studio head Roy Price. Read this article by Dan Farber on CNET News.
Mattia Nicoletti's insight:

As usual Amazon is the one to innovate. Testing pilots with users to choose the tv series to produce is a typical Amazon strategy: put the customer first.

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Stewart Schley Content Services » Blog Archive » On TV’s maniacal rush to the second screen

Stewart Schley Content Services » Blog Archive » On TV’s maniacal rush to the second screen | screen seriality | Scoop.it
Mattia Nicoletti's insight:

An interesting different point of view on second screen.

In my opinion the rush for the second screen is important for networks in order to balance ad losses because of audience fragmentation.

 

But the future and real power of second screen is in interactivity.

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Insights into innovation in social TV

Insights into innovation in social TV | screen seriality | Scoop.it
Futurescape publishes strategy reports on social TV and the future of television.
Mattia Nicoletti's insight:

Here we are! Facebook Tv check-in itìs finally arrived (in USA).

And now for companies like GetGlue, even if they are trying more to go towards tv guides, life will be more difficult.

 

Social tv battle is getting more and more interesting.

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MediaPost Publications Some Cable Networks Better Prepared For TV Everywhere Than Others? 04/24/2013

Some Cable Networks Better Prepared For TV Everywhere Than Others? - 04/24/2013
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | screen seriality | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?

Via Simon Staffans
Mattia Nicoletti's insight:

Sometimes there are articles that can explain, tell, deepen some topics in a so fascinating and interesting way that I can't help re-posting them.

 

 

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Simon Staffans's curator insight, April 24, 2013 5:44 AM

A transmedia approach can be very beneficial when it comes to marketing. Here's a pretty thorough look at how and why.

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TDG: Social TV is altering the television experience | Advanced Television

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Cisco unveils new video projects | Rapid TV News

At an exclusive presentation in Munich, US IT company Cisco has announced a range of new video projects and technology partnerships which aim to shape the future of the market.
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Twitter to create ‘social TV lab’ with agency, lands biggest ad deal yet - Lost Remote

Twitter to create ‘social TV lab’ with agency, lands biggest ad deal yet - Lost Remote | screen seriality | Scoop.it
Twitter to create ‘social TV lab’ with agency, lands biggest ad deal yet
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How RebelMouse is helping TV deliver social to fans - Lost Remote

How RebelMouse is helping TV deliver social to fans - Lost Remote | screen seriality | Scoop.it
How RebelMouse is helping TV deliver social to fans
Mattia Nicoletti's insight:

It like social tv content curation... 

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BBC iPlayer Sees More Tablets Than Phones for First Time

BBC iPlayer Sees More Tablets Than Phones for First Time | screen seriality | Scoop.it
More tablets than smartphones accessing BBC's iPlayer.
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Monetise this: the connected experience

Monetise this: the connected experience | screen seriality | Scoop.it
Connected second screen experiences have enjoyed, or arguably suffered, a prolonged period of experimentation.
Mattia Nicoletti's insight:

Some second screen monetizing models.

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Nielsen: Multicultural teens key demo for growth of video advertising | Rapid TV News

As the 18-24-year-old demographic in the United States expands faster than any other young age group, so does its viewing and purchasing power.
Mattia Nicoletti's insight:

generations and habits are changing and living room television is losing against the rise of tablets and smartphones. Small screens will rule the world

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TVs need ‘sophisticated’ second screen interface, says Google exec » Digital TV Europe

TVs need ‘sophisticated’ second screen interface, says Google exec » Digital TV Europe | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Is second screen still second? 

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Social TV reaches ten million monthly active users | Rapid TV News

Social TV reaches ten million monthly active users | Rapid TV News | screen seriality | Scoop.it
The growth in social TV over the past 18 months has put the topic on the strategic agenda of many in the TV industry, according to the Diffusion Group.
Mattia Nicoletti's insight:

Social tv is getting bigger and bigger.

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