screen seriality
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screen seriality
Screen seriality focus on tv industry and its insights
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Scooped by Mattia Nicoletti
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Social TV Ads (Sort of) Come to Facebook

Social TV Ads (Sort of) Come to Facebook | screen seriality | Scoop.it
A social advertising company is offering a new product that will synchronize ads to run on television and Facebook at the same time. It offers modest competition to Twitter, which has a more sophisticated TV ad targeting product.
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Optimal, Civolution Integrate, Enable Clients To Buy Facebook Ads In Sync With TV Commercials

Optimal, Civolution Integrate, Enable Clients To Buy Facebook Ads In Sync With TV Commercials | screen seriality | Scoop.it
Facebook executives often state that one of their primary goals when it comes to advertising is to serve its users ads that are relevant to their interests.
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Everything You Ever Wanted To Know About Twitter – Amazing Statistics, Facts & Figures [INFOGRAPHIC]

Everything You Ever Wanted To Know About Twitter – Amazing Statistics, Facts & Figures [INFOGRAPHIC] | screen seriality | Scoop.it
Did you know that there are now more than 230 million active users of Twitter worldwide, and that 100 million of them log into the service at least once per day?
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Report: Social TV (6th edition) - Insights into innovation in social TV

Report: Social TV (6th edition) - Insights into innovation in social TV | screen seriality | Scoop.it
Futurescape publishes strategy reports on social TV and the future of television.
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Netflix VP: Chromecast could take second-screen TV mainstream

Netflix VP: Chromecast could take second-screen TV mainstream | screen seriality | Scoop.it
Netflix isn’t going to produce elaborate second-screen apps with a whole bunch of additional content any time soon. Instead, it’s investing in second-screen control – and having high hopes for Chromecast.
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Twitter Poised To Scrap #Music App After ‘Abysmal’ Downloads - AllTwitter

Twitter Poised To Scrap #Music App After ‘Abysmal’ Downloads - AllTwitter | screen seriality | Scoop.it
Twitter Poised To Scrap #Music App After ‘Abysmal’ Downloads
Mattia Nicoletti's insight:

Twitter is a king in social tv (even if Facebook has done some moves that can let Twitter win just in live tv) but music is a different world. With Soundcloud, Pandora, Spotify, iTunes and so on people did not need a weird way to find music. The best way to find music in Twitter is through genre hashtags but anyway it's not a comfortable way.

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Twitter’s TV future started in Cambridge - The Boston Globe

Twitter’s TV future started in Cambridge - The Boston Globe | screen seriality | Scoop.it
As Twitter Inc. heads for Wall Street, it’s trying to convince investors it can turn a profit using a communications medium from another century: your television set. Twitter and TV are already cozy.
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Dijit partners with broadcasters to remind users to watch TV

Dijit partners with broadcasters to remind users to watch TV | screen seriality | Scoop.it
Everyday we're bombarded with promo ads for upcoming television shows. While I'm generally uninterested in watching the latest TLC docudrama, every once in a while I see one for something and think...
Mattia Nicoletti's insight:

"This new feature is exactly as it sounds: If you see an ad for a program on your phone or computer, be it a YouTube video, a social campaign, or just an ad, a button will pop up that says “Remind Me To Watch.” From there, the user is taken to NextGuide’s homepage, and that program is added to his or her NextGuide reminder list. Once the program is about to air, the user receives an email reminder."

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Transmedia Uses Tech to Change Storytelling | D...

Transmedia Uses Tech to Change Storytelling | D... | screen seriality | Scoop.it
Transmedia Uses Tech to Change Storytelling on Digital Cinema - Transmedia curated by Digital Cinema in Transition (RT @digitalcinemaCa: #Transmedia Uses Tech to Change Storytelling | http://t.co/IUI2TNRUeu)...
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Why getting married to the TV industry may not be the road to success Twitter is hoping for it

Why getting married to the TV industry may not be the road to success Twitter is hoping for it | screen seriality | Scoop.it
Twitter is banking on its status as a “second screen” for TV content to drive a lot of the value it is promising as part of its public offering — but what if that value turns out to be a mirage?
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Facebook And Pinterest Dwarf Twitter In Referral Traffic [CHART]

Facebook And Pinterest Dwarf Twitter In Referral Traffic [CHART] | screen seriality | Scoop.it
Online sharing service Shareaholic just released its latest Social Media Traffic Report, based on 13 months of data collected from 200,000 publishers who reach more than 250 million unique monthly visitors.
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Social Drafting Off TV Dollars | InteractiveTV Today [video]

Social Drafting Off TV Dollars | InteractiveTV Today [video] | screen seriality | Scoop.it
[itvt] is the most widely read and trusted news source on the medium of interactive multiplatform television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business.
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Behind the boom in second screen usage | Media Life Magazine

Mattia Nicoletti's insight:

"First, the term “second screen” is a misnomer. This “second” screen that we’re referring to is actually the screen we take with us everywhere we go – our primary companion screen for life. Increasingly, the TV, along with all other screens, will serve as secondary screens to smart mobile devices which will soon serve as content hub, powerhouse and source of connectivity to peripheral dumb screens.

Second, the term second screen is something the TV industry made up, in response to the consumer attention crisis. The “second screen” represents both a threat and an opportunity."

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iCouchApp: New social networking app for TV viewers - Digit

iCouchApp: New social networking app for TV viewers - Digit | screen seriality | Scoop.it
Digit
iCouchApp: New social networking app for TV viewers
Digit
The iCouchApp, helps TV viewers engage and receive alerts about the TV program they are watching.
Mattia Nicoletti's insight:

Actually I scooped this article because I love its name... I don't know if we need another app like this. Too many apps around and or you have the killer app or you are going to die

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Multiscreeners in the UK More Likely to Avoid Ads

Multiscreeners in the UK More Likely to Avoid Ads | screen seriality | Scoop.it
Most consumers in the UK who use a complementary screen while watching TV shift their attention to this other device to pass the time during ad breaks.
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Liveblog: Opportunities in tomorrow’s video consumption industry, with PwC - MIPBlog

Liveblog: Opportunities in tomorrow’s video consumption industry, with PwC - MIPBlog | screen seriality | Scoop.it
Mattia Nicoletti's insight:

“Seeing TV and internet both growing means they’re complementary to each other and will continue to support, as opposed to cannibalise, one another” 

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Types of contents by time and devices

Types of contents by time and devices | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Great map for delivering the right content at the right time. As nothing to do with social tv and second screen but I think can be very useful for everyone working in social media marketing

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The Return of Hollywood’s Golden Age?

The Return of Hollywood’s Golden Age? | screen seriality | Scoop.it
Remember when there was an abundance of creativity in Hollywood? From 1976 to 1989, there was a plethora of original content, generational consistency and downright magic coming from the best Hollywood writers.
Mattia Nicoletti's insight:

As a tv and cinema critic I see lot of people being afraid of how second screen can change the way we watch movies on the big screen. I believe that the experience will not anymore be linear but it will be very compelling. Second screen can be a gold mine for Hollywood.

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Why gamification is the future of social TV - Lost Remote

Why gamification is the future of social TV - Lost Remote | screen seriality | Scoop.it
Why gamification is the future of social TV
Mattia Nicoletti's insight:

Gamification seemed to be on the road to nowhere in television (too many bad games were out) but with the right showwith the right fandom (Game of Thrones, Breaking Bad, The Walking Dead) can really be a killer app 

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The New, Old Way to Tell Stories: With Input From the Audience

The New, Old Way to Tell Stories: With Input From the Audience | screen seriality | Scoop.it
New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.
Mattia Nicoletti's insight:

A great transmedia project which demonstrates that good storytelling can engage a lot of people

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Social TV still struggles to turn eyeballs into cash | Broadcast Engineering Blog

The two leading social media platforms have generated quite a lot of buzz around TV themselves recently, but they are still making precious little money out of it.
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2014: The Year of Social TV

2014: The Year of Social TV | screen seriality | Scoop.it
Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV.
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The Twitter TV Bet Limits Company Valuation - Thirty-Five Millimeter Bytes

The Twitter TV Bet Limits Company Valuation - Thirty-Five Millimeter Bytes | screen seriality | Scoop.it
The Twitter TV bet, working with traditional media companies on advertising partnerships is limited in a world where television viewing habits are changing.
Mattia Nicoletti's insight:

Great analysis of the opportunities of Twitter in the social t market.

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Netflix VP: Chromecast could take second-screen TV mainstream

Netflix VP: Chromecast could take second-screen TV mainstream | screen seriality | Scoop.it
Netflix isn’t going to produce elaborate second-screen apps with a whole bunch of additional content any time soon. Instead, it’s investing in second-screen control – and having high hopes for Chromecast.
Mattia Nicoletti's insight:

Netflix+Google (chromecast) can win the second screen war. If the two companies decide to develop a strategy together I can imagine  they can disrupt the market.

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Rescooped by Mattia Nicoletti from Social TV: we live on .it
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Per garantirsi la sopravvivenza agli IPTV resta un'ottima carta da giocare: i Big Data.

Premium content will remain the primary competitive weapon for pay TV operators, both against each other and to combat the ever rising threat from OTT upstarts.

Via Social Television
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